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珠遵新茶饮
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南农晨读 | 麦田盛会
Nan Fang Nong Cun Bao· 2025-05-13 00:31
Group 1 - The core point of the article highlights the significant rise of Rong'an Kumquat in the Chinese geographical indication brand value rankings, moving up 11 places to rank 53rd with a brand value of 6.52 billion yuan, reflecting a year-on-year growth of 10.1% [5][6][7] - The increase in brand value is attributed to the strong push from the Guangdong-Guangxi cooperation mechanism, which facilitates cross-regional resource integration and brand co-construction [7][8] - This achievement demonstrates the solid steps taken by Rong'an Kumquat in brand building and high-quality industrial development [8] Group 2 - The article discusses the psychological health risks among rural students, indicating that 21.5% of rural students face mild depression risks, which is higher than the national average [12][13] - The report emphasizes the severe issue of smartphone addiction among students, particularly pronounced during the junior high school years [14] Group 3 - The article covers the challenges faced by the Maoming tilapia industry amid high tariffs, with the U.S. imposing tariffs exceeding 150% on Chinese seafood products [18][19] - As the largest tilapia producer globally, China produces over 1.7 million tons annually, with Maoming contributing one-seventh of the national output [17][18] Group 4 - The article reports on the successful procurement intentions of approximately 26 million kilograms of lychee during the 2025 Gaoyou Lychee Production and Marketing Conference, which attracted over 200 buyers [27][24] - The upcoming Guangdong (Yuexi) Lychee Promotion Event in Shanghai aims to enhance agricultural cooperation between Guangdong and Shanghai, inviting consumers to experience the region's fruits [30][33] Group 5 - The article mentions the selection of "Zhu Zun New Tea Drink" as a case study for Chinese brand collaboration, showcasing the joint efforts of Guangdong and Guizhou in creating a national supply chain for new tea drinks [36][42]
“珠遵新茶饮”入选中国品牌案例!粤黔协作“链”出农业更高附加值
Nan Fang Nong Cun Bao· 2025-05-11 12:04
"珠遵新茶饮"入 选中国品牌案 例!粤黔协 作"链"出农业更 高附加值_南方 +_南方plus 5月10日,2025 世界品牌莫干山 大会在浙江省湖 州市德清县举 行。其中,"'珠 遵新茶饮'—— 粤黔协作珠海· 遵义共同打造全 国首个新茶饮供 应链区域公用品 牌"案例,成功 入选"2025我喜 爱的中国品牌案 例",并在大会 上发布。 进会(隶属于国 家市场监督管理 总局)发起,结 合品牌规划、品 牌塑造、品牌运 营、品牌推广、 品牌维护、品牌 自中央调整广东 省珠海市对口帮 扶贵州省遵义市 以来,通过叠加 区位、市场、物 流、电商、金融 等优势,两地选 择新茶饮赛道, 以工业化思维抓 农业,创新"政 府+科研机构+企 业+茶农"省际合 作协作模式,共 同在遵义打造全 国新茶饮供应链 中心,打造全国 首个新茶饮供应 链区域公用品 牌"珠遵新茶 饮",力争实 现"让遵义茶农 每斤茶叶增收一 块钱"目标,解 决中国茶业产能 过剩问题,培育 和壮大新茶饮产 业集群,走出了 一条产业协作、 品牌强农、共同 富裕的新路径。 据了解,自2023 年创办以来,世 界品牌莫干山大 会吸引了世界各 地超万名行业精 英、专家学 ...