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珠遵新茶饮
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南农晨读 | 麦田盛会
Nan Fang Nong Cun Bao· 2025-05-13 00:31
Group 1 - The core point of the article highlights the significant rise of Rong'an Kumquat in the Chinese geographical indication brand value rankings, moving up 11 places to rank 53rd with a brand value of 6.52 billion yuan, reflecting a year-on-year growth of 10.1% [5][6][7] - The increase in brand value is attributed to the strong push from the Guangdong-Guangxi cooperation mechanism, which facilitates cross-regional resource integration and brand co-construction [7][8] - This achievement demonstrates the solid steps taken by Rong'an Kumquat in brand building and high-quality industrial development [8] Group 2 - The article discusses the psychological health risks among rural students, indicating that 21.5% of rural students face mild depression risks, which is higher than the national average [12][13] - The report emphasizes the severe issue of smartphone addiction among students, particularly pronounced during the junior high school years [14] Group 3 - The article covers the challenges faced by the Maoming tilapia industry amid high tariffs, with the U.S. imposing tariffs exceeding 150% on Chinese seafood products [18][19] - As the largest tilapia producer globally, China produces over 1.7 million tons annually, with Maoming contributing one-seventh of the national output [17][18] Group 4 - The article reports on the successful procurement intentions of approximately 26 million kilograms of lychee during the 2025 Gaoyou Lychee Production and Marketing Conference, which attracted over 200 buyers [27][24] - The upcoming Guangdong (Yuexi) Lychee Promotion Event in Shanghai aims to enhance agricultural cooperation between Guangdong and Shanghai, inviting consumers to experience the region's fruits [30][33] Group 5 - The article mentions the selection of "Zhu Zun New Tea Drink" as a case study for Chinese brand collaboration, showcasing the joint efforts of Guangdong and Guizhou in creating a national supply chain for new tea drinks [36][42]
“珠遵新茶饮”入选中国品牌案例!粤黔协作“链”出农业更高附加值
Nan Fang Nong Cun Bao· 2025-05-11 12:04
Core Viewpoint - The "Zhu-Zun New Tea Drink" initiative, a collaboration between Zhuhai and Zunyi, aims to establish a national supply chain for new tea drinks, enhancing the income of tea farmers and addressing overproduction issues in the Chinese tea industry [6][7][14]. Group 1: Initiative Overview - The "Zhu-Zun New Tea Drink" project was recognized at the 2025 World Brand Moganshan Conference, highlighting its significance as a national public brand case [6][7]. - The initiative leverages the advantages of location, market, logistics, e-commerce, and finance to innovate a collaborative model involving government, research institutions, enterprises, and tea farmers [11][12]. - The goal is to increase the income of Zunyi tea farmers by 1 yuan per kilogram of tea leaves, thereby fostering a new tea drink industry cluster [13][14]. Group 2: Market Context - The new tea drink sector has evolved since its inception in 2012, now boasting a market size exceeding 100 billion yuan, with expansion into Southeast Asia and Europe [25][30]. - Zunyi is recognized as a high-quality tea production area, while Zhuhai is positioned as a key growth hub in the Guangdong-Hong Kong-Macao Greater Bay Area [33][34]. Group 3: Strategic Developments - The national new tea drink supply chain center is set to launch in May 2024, marking a significant step in developing a robust industry ecosystem [39][40]. - The "Zhu-Zun New Tea Drink" brand will engage in targeted promotions across major consumption regions in China starting in 2024 [56]. - A new standard for raw materials in the new tea drink sector was established, enhancing the quality and consistency of products [62]. Group 4: Future Prospects - The collaboration aims to position the national new tea drink supply chain center as a benchmark for East-West cooperation and a highlight in the development of the Chinese tea industry [70].