珠遵新茶饮
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“媒体+”添翼,茶香漫钱塘!2025珠遵新茶饮长江行杭州站将启
Nan Fang Nong Cun Bao· 2025-10-28 10:00
Core Viewpoint - The "Zhu-Zun New Tea Brand Yangtze River Tour" is set to promote the synergy between the tea industry and cultural heritage, with a key event in Hangzhou, emphasizing the integration of traditional tea culture and modern industry [4][9][73]. Group 1: Event Overview - The Hangzhou promotion event on October 30 is a significant stop in the "Zhu-Zun New Tea Brand Yangtze River Tour," showcasing the collaboration between Guangdong and Guizhou provinces in the tea industry [4][5]. - The event aims to connect the strengths of the eastern and western regions through tea, injecting vitality into the development of the new tea beverage industry along the Yangtze River Economic Belt [6][10]. Group 2: Cultural and Industrial Significance - Hangzhou was chosen for its deep-rooted tea culture and as a hub for new tea beverage innovation, making it a strategic location for industry collaboration [9][12]. - The city is known for its famous West Lake Longjing tea, which embodies the essence of Chinese tea culture, aligning with the philosophy of "Zhu-Zun New Tea" that focuses on heritage and innovation [11][12]. Group 3: Marketing and Promotion Strategies - The event will feature outdoor advertising in key commercial areas, enhancing brand visibility and connecting high-quality tea products from Zunyi with a large consumer base in Hangzhou [22][24]. - A marketing strategy involving "four-city linkage" will be implemented, targeting major urban centers to promote the "New Tea Beverage - Zhu-Zun Creation" brand [50][51]. Group 4: Industry Strength and Development - Zunyi's tea industry benefits from its geographical advantages, producing renowned tea varieties that provide essential raw materials for new tea beverages [60][61]. - The collaboration has led to significant investments and the establishment of an industry cluster, with projected total output value reaching 718 million yuan in 2024 and expected to exceed 1 billion yuan in 2025 [63][64]. Group 5: Future Prospects - The event is seen as a new starting point for collaborative growth in the tea industry, with ongoing evaluations of brand value for new tea enterprises [73][74]. - The synergy between Zunyi's ecological tea and Hangzhou's industrial vitality is anticipated to foster high-quality development in China's new tea beverage sector [72][75].
南农晨读 | 麦田盛会
Nan Fang Nong Cun Bao· 2025-05-13 00:31
Group 1 - The core point of the article highlights the significant rise of Rong'an Kumquat in the Chinese geographical indication brand value rankings, moving up 11 places to rank 53rd with a brand value of 6.52 billion yuan, reflecting a year-on-year growth of 10.1% [5][6][7] - The increase in brand value is attributed to the strong push from the Guangdong-Guangxi cooperation mechanism, which facilitates cross-regional resource integration and brand co-construction [7][8] - This achievement demonstrates the solid steps taken by Rong'an Kumquat in brand building and high-quality industrial development [8] Group 2 - The article discusses the psychological health risks among rural students, indicating that 21.5% of rural students face mild depression risks, which is higher than the national average [12][13] - The report emphasizes the severe issue of smartphone addiction among students, particularly pronounced during the junior high school years [14] Group 3 - The article covers the challenges faced by the Maoming tilapia industry amid high tariffs, with the U.S. imposing tariffs exceeding 150% on Chinese seafood products [18][19] - As the largest tilapia producer globally, China produces over 1.7 million tons annually, with Maoming contributing one-seventh of the national output [17][18] Group 4 - The article reports on the successful procurement intentions of approximately 26 million kilograms of lychee during the 2025 Gaoyou Lychee Production and Marketing Conference, which attracted over 200 buyers [27][24] - The upcoming Guangdong (Yuexi) Lychee Promotion Event in Shanghai aims to enhance agricultural cooperation between Guangdong and Shanghai, inviting consumers to experience the region's fruits [30][33] Group 5 - The article mentions the selection of "Zhu Zun New Tea Drink" as a case study for Chinese brand collaboration, showcasing the joint efforts of Guangdong and Guizhou in creating a national supply chain for new tea drinks [36][42]
“珠遵新茶饮”入选中国品牌案例!粤黔协作“链”出农业更高附加值
Nan Fang Nong Cun Bao· 2025-05-11 12:04
Core Viewpoint - The "Zhu-Zun New Tea Drink" initiative, a collaboration between Zhuhai and Zunyi, aims to establish a national supply chain for new tea drinks, enhancing the income of tea farmers and addressing overproduction issues in the Chinese tea industry [6][7][14]. Group 1: Initiative Overview - The "Zhu-Zun New Tea Drink" project was recognized at the 2025 World Brand Moganshan Conference, highlighting its significance as a national public brand case [6][7]. - The initiative leverages the advantages of location, market, logistics, e-commerce, and finance to innovate a collaborative model involving government, research institutions, enterprises, and tea farmers [11][12]. - The goal is to increase the income of Zunyi tea farmers by 1 yuan per kilogram of tea leaves, thereby fostering a new tea drink industry cluster [13][14]. Group 2: Market Context - The new tea drink sector has evolved since its inception in 2012, now boasting a market size exceeding 100 billion yuan, with expansion into Southeast Asia and Europe [25][30]. - Zunyi is recognized as a high-quality tea production area, while Zhuhai is positioned as a key growth hub in the Guangdong-Hong Kong-Macao Greater Bay Area [33][34]. Group 3: Strategic Developments - The national new tea drink supply chain center is set to launch in May 2024, marking a significant step in developing a robust industry ecosystem [39][40]. - The "Zhu-Zun New Tea Drink" brand will engage in targeted promotions across major consumption regions in China starting in 2024 [56]. - A new standard for raw materials in the new tea drink sector was established, enhancing the quality and consistency of products [62]. Group 4: Future Prospects - The collaboration aims to position the national new tea drink supply chain center as a benchmark for East-West cooperation and a highlight in the development of the Chinese tea industry [70].