七个茶叶区域品 牌拟入选2025年 度中国消费名品 _南方+_南方 plus 日前，工业和信 息化部公示2025 年度中国消费名 品名单，涉茶方 面表现亮眼。安 溪铁观音、日照 绿茶、信阳毛 尖、恩施玉露、 安化黑茶、梧州 六堡茶、横县茉 莉花茶等7个区 域品牌上榜，涵 盖福建、山东、 河南、湖北、湖 南、广西等茶产 区。此外，福建 八马茶业有限公 司、漳州天福茶 业有限公司等2 家企业品牌拟入 选"时代优品" 。 | | | 2025年度中国消费名品拟入选名单(涉茶区域品牌) | | --- | --- | --- | | 序号 | 区域品牌 | 申报单位 | | 1 | 安溪铁观音 | 福建省安溪县人民政府 | | 2 | 日照绿茶 | 山东省日照市人民政府 | | 3 | 信阳毛尖 | 河南省信阳市狮河区人民政府 | | 4 | 恩施玉露 | 湖北省恩施土家族苗族自治州人民政府 | | 5 | 安化黑茶 | 湖南省安化县人民政府 | | 6 | 梧州六堡茶 | 广西壮族自治区梧州市人民政府 | | 7 | 横县茉莉花茶 | 一西壮族自治区南宁市人民政府 西壮族自治区横州市人民政府 | 本次名单共有企 业 ...

全国品牌故事大赛是由中国质量协会主办，旨在贯彻落实《质量强国建设纲要》相关要求，讲好品牌故 事、促进品牌理念传播，全方位推进品牌引领作用发挥。本届大赛参赛作品数量多、质量高，竞争异常 激烈。龙冠的参赛故事凭借深厚的文化底蕴、真实鲜活的实践案例、生动质朴的叙事表达，充分展现了 西湖龙井茶原产地企业坚守匠心、勇于创新的时代风采，最终在众多优秀作品中崭露头角，斩获殊荣。 这与景区市场监管分局将企业质量提升与品牌建设作为服务产业发展、优化营商环境的核心抓手，多措 并举推动辖区特色产业提质增效是分不开的。通过政策精准宣讲、一对一指导服务、品牌企业培育等多 种方式，持续鼓励和支持企业深入挖掘质量内涵、讲好品牌故事，不断提升品牌软实力与市场竞争力。 龙冠此次获奖，正是分局推进质量强区战略、助力西湖龙井产业高质量发展的生动缩影。 下一步，景区市场监管分局将聚焦西湖龙井等特色产业，不断优化服务举措、强化监管保障，助力企业 深耕品牌、拓展市场，共同讲好景区品牌故事，持续擦亮 "西湖龙井" 金字招牌，为区域经济高质量发 展贡献更大力量。 商报讯 （通讯员 何清清 记者 汪晓筠）近日，西湖景区内龙头茶企杭州龙冠实业有限公司报送的质量 ...

1915年，为庆祝巴拿马运河通航，巴拿马万国博览会在美国旧金山举行。此次博览会吸引了全球数十个 国家参展，中国作为参展国之一，携众多特色产品亮相，其中中国茶凭借优异品质，在博览会上创下佳 绩，成为当时中国参展产品中的亮点。 如今，百年过去，中国茶依然在国际市场占据重要地位。巴拿马万国博览会时期中国茶创下的辉煌，不 仅是一段历史记忆，更成为激励中国茶行业持续发展的动力，推动中国茶在传承与创新中走向更广阔的 世界舞台。 为做好参展准备，当时的中国茶商与相关机构共同筛选参展茶叶。各地茶区精选代表性产品，涵盖不同 品类、不同产区的优质茶叶，其中福鼎茶人黄致溥的行动尤为关键。1914年冬，黄致溥得知万国博览会 定于1915年春开幕，大洋彼岸路途遥远，因此黄致溥委托好友福建福安商会将带有福鼎字号的精选首采 白毫银针参赛。1915年，黄致溥委托福建福安商会选送白毫银针参加巴拿马万国博览会，荣获金质奖 章，为中国茶赢得国际声誉，这份荣光也由黄氏家族四代制茶人薪火相传，延续百年茶脉。1916年，这 份荣光由黄氏家族四代制茶人薪火相传，延续百年茶脉。前往英国开拓当地市场，建立海运贸易路线。 据史料记载，包括这款白毫银针在内的参展 ...

Core Insights - The company, Hangzhou Longguan Industrial Co., Ltd., has experienced a 5% year-on-year increase in revenue in the first three quarters of the year, benefiting over 2,500 tea farmers with an average spring tea income exceeding 5,000 yuan per mu [1] Group 1: Technological Empowerment - The company utilizes an IoT platform to manage tea gardens, significantly reducing labor costs and preventing frost damage to tea trees by activating fans when temperatures drop below 3 degrees Celsius [2] - The application of smart devices has led to a reduction of over 50% in chemical pesticide usage in the tea gardens [2] Group 2: Quality Improvement - The company has developed new tea varieties, such as "Zhongcha 108," which are more resistant to cold, drought, and diseases, enhancing the overall quality and marketability of the tea [3] - The company has established national-level demonstration tea gardens to promote the cultivation of superior tea varieties [3] Group 3: Traditional Craftsmanship - The company has a well-defined inheritance system for traditional tea-making techniques, ensuring the passing down of skills from older generations to younger artisans [5] - The company has standardized the handcrafting process of Longjing tea into 26 quantifiable production steps and 12 quality control procedures, maintaining the essence of traditional tea while enhancing scalability [5] Group 4: Economic Impact - The company supports local tea farmers by forming professional cooperatives and providing technical training, resulting in improved tea quality and management practices [6] - The company purchases fresh tea leaves at prices exceeding the market rate by over 20 yuan per pound, ensuring stable income for farmers [6] Group 5: Diversification and Cultural Integration - The company is integrating tea cultivation with tourism, launching a project that allows urban consumers to participate in tea tree management, enhancing the cultural and experiential value of tea [7] - The tea industry has become a key economic driver in the region, contributing to local prosperity and community development [7]

Core Viewpoint - The article discusses the rich history and cultural significance of tea in China, detailing the six major types of tea and their unique characteristics, processing methods, and suitable consumer groups [2][4][5][6]. Group 1: Types of Tea - Green tea is one of the earliest types of tea in China, characterized by its non-fermented nature and processing methods such as pan-frying and drying, resulting in a "clear soup and green leaves" quality [2]. - Black tea, fully fermented, undergoes processes like withering and oxidation, leading to a "red soup and red leaves" quality, with notable varieties from Anhui and Yunnan [4]. - Oolong tea, or blue tea, is semi-fermented and combines characteristics of both green and black tea, with unique processing steps that enhance its aroma and flavor [4]. - White tea is minimally processed, involving withering and drying, resulting in a sweet and mild flavor, primarily produced in Fujian [5]. - Yellow tea is lightly fermented and features a unique "sealing yellow" process that reduces bitterness, producing a "yellow soup and yellow leaves" quality [5]. - Black tea, known for its post-fermentation process, has a rich history and is produced in various regions, with specific health benefits for certain consumer groups [5]. Group 2: Cultural Significance - The article emphasizes the deep-rooted cultural heritage of tea in China, highlighting its integration into daily life and traditional practices, encouraging individuals to explore and appreciate the diverse flavors and aromas of different tea types [6].

Core Insights - The article discusses the rich history and cultural significance of tea in China, highlighting the six major types of tea: green tea, black tea, oolong tea, white tea, yellow tea, and black tea [1][2][3] Green Tea - Green tea is one of the earliest types of tea in China, characterized as unfermented and processed through steps like killing green, shaping, and drying [1] - Major varieties include West Lake Longjing from Zhejiang, known for its "green color, fragrant aroma, sweet taste, and beautiful shape," and Biluochun from Jiangsu, which has a curled shape and rich aroma [1] Black Tea - Black tea is fully fermented and includes varieties such as small leaf black tea, gongfu black tea, and broken black tea, processed through withering, rolling, fermentation, and drying [2] - Notable types include Qimen black tea from Anhui, known for its rich aroma, and Dianhong from Yunnan, which has a strong and fresh flavor [2] Oolong Tea - Oolong tea, also known as blue tea, is semi-fermented and involves processes like withering, making green, killing green, rolling, and drying [2] - Famous varieties include Da Hong Pao from Fujian, recognized for its balanced aroma and flavor, and Fenghuang Dancong from Guangdong, known for its lasting fragrance and sweet taste [2] White Tea - White tea is minimally processed, involving withering and drying, and is classified as lightly fermented [2] - Key varieties include Baihao Yinzhen, which is covered in white hairs and resembles needles, and Bai Mudan, which has a floral appearance and a sweet flavor [2] Yellow Tea - Yellow tea is lightly fermented and involves a unique "sealing yellow" process that reduces bitterness and creates a "yellow soup and yellow leaves" quality [3] - A notable type is Junshan Yinzhen from Hunan, which has a golden appearance and sweet flavor [3] Black Tea (Post-Fermented) - Black tea has a long history and plays a significant role in tea trade, characterized by post-fermentation and processes like killing green, rolling, piling, re-rolling, and drying [3] - It is produced in regions like Hunan, Hubei, Sichuan, Yunnan, and Guangxi, with Anhua black tea known for its unique aroma and rich flavor [3] Cultural Significance - The article emphasizes the deep-rooted tea culture in China, encouraging individuals to explore different types of tea that suit their preferences while appreciating the profound heritage of Chinese traditional culture [3]

Core Viewpoint - The establishment of 10 national geographical indication protection demonstration zones related to tea signifies a new phase in the systematic promotion of geographical indication protection in China, aiming to enhance quality control and brand reputation in the tea industry [3][4][15]. Group 1: Geographical Indication Protection Zones - The 10 selected tea-related national geographical indication protection demonstration zones include: West Lake Longjing, Yuexi Cuilan, Anxi Tieguanyin, Fuding White Tea, Gougu Brain, Anhua Black Tea, Baojing Golden Tea, Liubao Tea, Fenggang Zinc Selenium Tea, and Hanzhong Xianhao [5][9][13]. - These zones are distributed across eight provinces and autonomous regions: Zhejiang, Anhui, Fujian, Jiangxi, Hunan, Guangxi, Guizhou, and Shaanxi [11][12]. Group 2: Objectives and Benefits - The construction of these demonstration zones aims to establish high standards for protection, management, and development, creating benchmarks for geographical indication protection [14]. - This initiative will provide systematic support for the tea industry, including unified production standards, enhanced quality control, standardized mark usage, and strengthened market supervision, effectively curbing counterfeiting and protecting brand reputation and consumer rights [15][16]. Group 3: Impact on the Tea Industry - The establishment of these zones is expected to release market potential for geographical indication products by improving standard systems, quality supervision, and brand operations [22]. - The initiative not only recognizes traditional production techniques and superior quality but also promotes high-quality development in the local tea industry, providing continuous momentum for farmers' income growth and rural revitalization [23][24].

Core Points - The "Tea Garden Consultation Hall" in the core production area of West Lake Longjing tea has become a platform for implementing the spirit of the 20th Central Committee of the Communist Party, focusing on agricultural modernization and enhancing production capacity [1] - The dual leadership of the Party and innovative mechanisms like the "1525" consultation model have been established to integrate grassroots governance with industry development and cultural construction [1] - The village has actively engaged in democratic discussions to address local issues such as irrigation and tourism, fostering community involvement in governance [1] - The "Tea Garden Consultation Hall" has hosted various community service activities, enhancing governance efficiency and community engagement [1] Industry Development - The village committees, tea farmers, and business representatives are collaborating to develop a blueprint for the tea village, including the introduction of smart agricultural technologies and the promotion of tea culture tourism [2] - Measures to deepen the integration of tea and cultural tourism are being discussed to enhance the overall development of the tea industry [2]

Core Insights - The Chinese landmark industry is in its early stages, with significant economic, cultural, and tourism values yet to be fully recognized and explored [1][3] - The issue of infringement on geographical indications and products is prevalent, posing risks to the reputation of authentic landmark products and consumer rights [3][4] Group 1: Economic and Cultural Significance - Landmark economy is fundamentally linked to surrounding economies, with the effectiveness of surrounding communication determining the spatial extent of landmark influence [3] - The protection of landmark property rights is crucial for fostering a healthy market ecosystem and ensuring the success of surrounding communication [3][4] Group 2: Challenges and Recommendations - The proliferation of counterfeit landmark products, such as "West Lake Longjing" and "Jinhua Ham," undermines the reputation of genuine products, necessitating enhanced regulatory efforts [3][4] - There is a pressing need to elevate landmark economic security to a national strategic security level to safeguard the narrative of China's story [4] Group 3: Technological Integration and Talent Development - The protection and communication of cultural landmarks require increased integration of technology and intelligence for precise safeguarding and dissemination [4] - Emphasis on cultivating talent in landmark and surrounding communication is essential for the sustainable development of China's landmark industry [4][5] Group 4: Forum and Participation - The forum was co-hosted by the Haikou Economic College's China Landmark Surrounding Communication Research Institute and the China Advertising Association, highlighting the collaborative effort in addressing these issues [5] - Participation included nearly a thousand students and entrepreneurs from over 50 universities, indicating a strong interest in the development of the landmark industry [5]

Core Insights - The article highlights the successful launch and sales of "Ice Sugar Heart" apples from the Hongqi Po area, emphasizing their quality despite a late harvest due to weather conditions [1][2] - The "Meiman Life" platform has been instrumental in promoting these apples, receiving positive feedback from customers and expanding its product offerings [1][3] Group 1: Product Quality and Characteristics - The "Ice Sugar Heart" apples are known for their unique sweetness and nutritional value, attributed to the specific growing conditions in the Aksu region, including fertile soil and abundant sunlight [2] - The apples are harvested only after experiencing significant temperature variations, which enhances their sweetness and results in the characteristic crystalline structure in the core [2] - The article explains that "Ice Sugar Heart" is not a specific variety but a phenomenon resulting from the climatic conditions, with a recommendation for proper storage to maintain quality [2] Group 2: Sales and Distribution - The daily shipping volume from the farm has reached 3,000 units, indicating strong demand and effective distribution channels [1] - The pricing for different packaging options of the apples is detailed, with family-sized boxes and gift sets available at competitive prices [1] - The "Meiman Life" platform has been established to support local businesses and facilitate consumer access to quality products, showcasing a variety of items beyond just apples [3][4]