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10个涉茶类国家地理标志保护示范区拟获批
Nan Fang Nong Cun Bao· 2025-11-24 15:31
10个涉茶类国家 地理标志保护示 范区拟获批_南 方+_南方plus 日前,国家知识 产权局发布公 示,经验收自 查、验收评估以 及综合评定等程 序,54个国家地 理标志保护示范 区拟批准成立。 其中,西湖龙 井、岳西翠兰等 10个涉茶类国家 地理标志保护示 范区成功入选, 标志着我国茶叶 地理标志保护进 入体系化推进的 新阶段。 本次公示的10个 涉茶类国家地理 标志保护示范区 具体为西湖龙 井、岳西翠兰、 安溪铁观音、福 鼎白茶、狗牯 脑、安化黑茶、 保靖黄金茶、六 堡茶、凤冈锌硒 茶、汉中仙毫, 分布在浙江、安 | 示范区名称 | 省份 | 承担单位 | | --- | --- | --- | | 西湖龙井国家地理标志保护示范区 | 浙江省 | 杭州市人民政府 | | 岳西翠兰国家地理标志保护示范区 | 安徽省 | 岳西县人民政府 | | 安溪铁观音国家地理标志保护示范区 | 福建省 | 安溪县人民政府 | | 福鼎白茶国家地理标志保护示范区 | 福建省 | 福鼎市人民政府 | | 狗钻脑国家地理标志保护示范区 | 江西省 | 遂川县人民政府 | | 安化黑茶国家地理标志保护示范区 | 湖南省 | 安化 ...
龙井“茶园议事厅”民主协商开花结果
Hang Zhou Ri Bao· 2025-11-24 01:57
这几天,学习贯彻党的二十届四中全会精神的实践活动在"茶园议事厅"内一场接一场开展,这个藏 在西湖龙井核心产区的议事厅,成为全会精神扎根双峰村的"加油站"。西湖街道工作人员介绍,双峰村 党总支以"茶园议事厅"为阵地,邀请老干部围绕"十五五"规划中农业农村现代化发展部署,解读政策要 义,茶农们围坐聆听,把"提升农业综合生产能力和质量效益"等关键词转化为种茶制茶的实干思路。 今年以来,依托"茶园议事厅"举办了春茶市集活动,组建了双峰村志愿服务队,开展安全巡防、暖 心便民等志愿服务70余场次,串联起便民服务的"最后一公里",让治理效能在茶香中升腾。 村两委与茶农、企业代表还在"茶园议事厅"共谋茶村发展蓝图,商定引入智慧农业技术改良茶园管 理、依托景区资源发展茶文化旅游、推动"茶+文旅"深度融合等一系列措施。 近年来,西湖街道依托双峰村龙井茶示范园打造了"茶园议事厅"基层民主协商平台,集村民议事、 便民服务、政策宣传、矛盾调解等多功能于一体,同时通过党建引领,创新构建"1525"议事机制和"十 大议事法",推动基层治理与产业发展、文化建设深度融合,探索出一条具有茶乡特色的党建共富路。 双峰村还通过民主议事激发治理活力, ...
中国地标周边传播论坛举办 专家呼吁重视地标经济安全
Zhong Guo Xin Wen Wang· 2025-11-22 10:18
本次论坛由中国第一个地标传播研究机构一一海口经济学院中国地标周边传播研究院、中广天择传媒学 院联合中国广告协会共同举办。当天,中国大学生广告艺术节学院奖第三届中国地标周边传播形象大使 决赛还评选出"十佳"大使及9个单项奖。来自北京大学、中国传媒大学、南京师范大学、新疆财经大 学、南京传媒学院和海口经济学院等50余所大学的近千名师生和天津、福建、浙江、安徽、辽宁等省市 的企业家参加了本次活动。(完)(作者:董舒文 金培) 中南大学社会计算研究中心主任吕鹏教授认为,从地标的多样性来说,中国的很多古城和古文化遗址都 是当地的文化地标,但是目前多少都存在保护不力、保护不当甚至破坏性保护的问题,必须在中国文化 地标的保护与传播中加大科技和智能的因素和力度,实现精准保护,精准传播。 海南大学战略传播与国家安全问题研究专家毕研韬教授认为,从地标到国标是一个周边传播的漫长过 程,但地标产业成为国家的战略产业则是当务之急。地标经济安全应该上升到国家战略安全的高度。 海口经济学院中广天择传媒学院执行院长李婧则认为,要加大地标人才与周边传播人才培养的力度,中 国地标产业才能健康可持续发展。 北京美兰德媒体传播公司总经理崔燕振则用大 ...
日发货量3000+!90后新农人的红旗坡糖心苹果正走俏全国
Mei Ri Shang Bao· 2025-11-21 07:05
如今,天山南麓的万亩果园终于迎来了一年一季的"冰糖心"时刻。这些凝结着西域风土与时光的苹果, 正跨越山海,走进千家万户,将那份独特的醇厚甜意送至无数人的舌尖。 "今年天气暖,冰糖心来得晚,但品质真的没话说!"90后新农人牛艳青的喜悦背后,是红旗坡六队冰糖 心苹果上市即热销的盛况。尽管春季沙尘影响了产量,却让单果营养更足,口感再上台阶。 从线上零售到线下批发,再到走进超市,如今牛艳青的基地每天发货量高达3000件,这份清甜脆爽的滋 味,正被送往更多人的餐桌。自冰糖心苹果上线"每满生活"平台以来,陆陆续续收到好评,不少老客带 来了新客,牛艳青承诺提供给商报读者物美价优的冰糖心苹果。 目前,"每满生活"平台上线了多款冰糖心苹果。中果的5斤装家庭彩箱装54元/箱;8斤装76元/箱。礼盒 装的有大果和果王:8斤装大果85元/箱;12枚果王95元/箱,可以满足不同市民的需求。 从10月中旬开始,牛艳青就在朋友圈持续"剧透"冰糖心红富士的生长情况,引来众多老客户心甘情愿 地"等了又等"。 "懂行的人都知道,阿克苏冰糖心从不轻易采摘。一定要等到霜降之后,经历昼夜温差的自然淬炼,糖 分在果核深处凝聚,才能成就那一口无可替代的脆 ...
不只山核桃!临安还是个“全国领先”的炒货帝国
Mei Ri Shang Bao· 2025-11-18 14:27
Group 1 - The article highlights the collaboration between "Meiman Life" platform and "Shanmeizi" to promote specialty snacks from Lin'an, receiving positive feedback from consumers [1][2] - Lin'an is recognized for its developed nut and snack industry, particularly centered around the "China Nut Snack Food City," which is the largest professional nut market in China with over 120 enterprises [1][2] - The article emphasizes the unique qualities of local products such as large and flavorful pumpkin seeds, and the traditional preparation methods used for snacks like sunflower seeds and tofu [2][3] Group 2 - "Meiman Life" is a public welfare e-commerce platform established during the pandemic, aimed at supporting struggling businesses and promoting local products [3][4] - The platform has partnered with over a hundred enterprises, offering a variety of local specialties and well-known brands, enhancing consumer access to quality products [3][4] - Future plans for "Meiman Life" include leveraging its influence to promote quality products and enhance brand visibility for local enterprises [4]
四位全国“百姓学习之星” 亮相西湖“善艺节”
Hang Zhou Ri Bao· 2025-11-13 02:48
未来,西湖区将继续开展全民终身学习活动,秉承"向上、向善、向美、向和"的社区教育精神,推 动"时时可学、处处能学、人人乐学",打造"15分钟学习圈",推动建设学习型区域,让学习成为一种潮 流,以教育赋能美好生活,以学习成就共同成长。 近五年来,西湖区内连续诞生四位全国"百姓学习之星",标志着西湖区"阶梯式人才孵化体系"再结 硕果。为了培育更多的百姓学习之星,形成全民学习氛围,全区连续三年举办"善艺节",今年更是以全 民知茶爱茶活动为主题,融入日常生活中。 自今年3月起,西湖区社区学院围绕全民终身学习,聚焦"茶韵西湖"主题开展"茶诗茶绘""茶歌茶 舞""爱茶就是爱生活"等开展展演、征文活动。展演活动以"西湖茶韵贯古今 一红一绿传美名"为主题, 旨在弘扬茶文化,营造全民终身学习氛围,推动学习型城区建设再上新台阶。活动由西湖区教育局、西 湖区茶文化研究会、西湖区委老干部局、西湖区文旅集团联合主办,西湖区社区学院承办。 日前,西湖区第三届"善艺节"暨全民终身学习·全民知茶爱茶活动展演在龙坞茶镇茶博览中心举 行。会上四位全国"百姓学习之星"齐亮相,他们分别是洪立萍、冯赞玉、樊生华、郑云海。作为活动嘉 宾登场时,他们一登 ...
西湖区“三茶统筹”绘新卷
Hang Zhou Ri Bao· 2025-11-11 03:01
Core Insights - The 10th China Tea Olympics, themed "Listening to Tea in the Forest and Springs," was held in Longwu Tea Town, showcasing a comprehensive immersive experience that attracted over a hundred tea enthusiasts from various regions [2][3] - The event has evolved into a prestigious tea event since its inception in 2014, with nearly 10,000 tea professionals and hundreds of tea companies participating from 18 countries and regions [3] - Longwu Tea Town is transforming from a traditional tea town into a global tea culture destination, aligning with the West Lake District's strategy of "Two Towns and Six Districts" [2][5] Event Highlights - The event featured innovative elements such as modern drama and music in tea art competitions, enhancing the visual impact of performances [3] - Unique culinary experiences were introduced, with tea being incorporated into gourmet dishes, refreshing perceptions of "eating tea" [4] - The competition also included a health-oriented tea drink contest, appealing to younger demographics with creative beverage presentations [4] Industry Development - Longwu Tea Town is implementing a "Tea + Tourism" strategy, integrating tea culture with various events and experiences to attract visitors [5][6] - Collaborations with research institutions are fostering innovation in tea cultivation and processing, expanding the tea product range [6] - The town is leveraging international exhibition opportunities to establish itself as the "Number One Tea Town" in China, focusing on youth engagement and digital transformation in the tea industry [6]
生态保护+特色产业,杭州山区这样推进绿色发展
Core Insights - The article emphasizes the successful integration of ecological protection and economic development in the mountainous areas of Hangzhou, Zhejiang Province, under the guiding principle of "Green Mountains and Clear Water are as Valuable as Mountains of Gold and Silver" [1][4]. Group 1: Green Development Practices - Hangzhou's mountainous areas have achieved a forest coverage rate of 65.74% and reduced the annual average PM2.5 concentration to 30 micrograms per cubic meter over the past 20 years [1]. - The region has maintained GDP and farmer income growth rates of over 7% and 5%, respectively, demonstrating a positive interaction between ecological protection and economic growth [1]. - The implementation of the "Ten Thousand Project" has significantly improved forest coverage and water quality through afforestation and water source protection initiatives [2]. Group 2: Industry Transformation - The establishment of ecological protection red lines has compelled the elimination of high-pollution and high-energy-consuming traditional industries, promoting the development of efficient ecological agriculture and green tourism [2]. - The region has successfully created tourism spots focused on ecological sightseeing and leisure, converting ecological resources into economic value [2]. Group 3: Innovation and Technology - The promotion of smart agricultural technologies and the development of clean energy have been pivotal in enhancing efficiency and reducing emissions [2]. - Hangzhou has maintained a 100% excellent water quality rate for key water monitoring sections for four consecutive years, with all county-level drinking water sources meeting quality standards [2]. Group 4: Unique Industry Development - The mountainous areas leverage their natural resources and cultural advantages to develop distinctive ecological industries, such as the West Lake Longjing tea and Hangbai chrysanthemum, enhancing their market competitiveness [3]. - The integration of ecological and cultural elements has led to the creation of high-value ecological products and tourism experiences [3]. Group 5: Systematic Governance - The successful experience of Hangzhou can be summarized in a theoretical framework that includes ecological protection as the foundation, unique industries as the core, innovation mechanisms as the engine, and systematic governance as the guarantee [4][5]. - The establishment of a sustainable development community involving government, market, and society has been crucial in ensuring the long-term stability of the region's transformation [5].
西湖龙井商标侵权筑牢“新防线”
Mei Ri Shang Bao· 2025-10-28 22:19
Core Points - The recent roundtable meeting focused on the "four-in-one" mechanism for the protection of intellectual property rights related to West Lake Longjing tea trademark infringement cases [1] - The meeting involved discussions among various departments, including the market supervision bureau, the procuratorate, and the police, to establish unified standards for evidence and case handling [1][2] - The goal is to enhance collaboration among law enforcement and regulatory bodies to improve the handling of intellectual property infringement cases and to create replicable governance experiences for scenic areas [2] Group 1 - The roundtable meeting aimed to address new trends in trademark infringement cases and to unify evidence standards for handling such cases [1] - Key issues discussed included the discretionary power in administrative penalties, the principle of handling disputed evidence, and the ability of infringers to fulfill obligations [1] - Consensus was reached on standards for criminal case filing, core evidence, and real-time information sharing among involved departments [1] Group 2 - The market supervision bureau plans to continue leading the collaborative protection of intellectual property rights in scenic areas, focusing on problem-solving as the core objective of future meetings [2] - There is an emphasis on strengthening the enforcement of intellectual property rights and exploring innovative mechanisms for case handling [2] - The initiative aims to develop governance experiences that can be replicated and promoted in other scenic areas [2]
“媒体+”添翼,茶香漫钱塘!2025珠遵新茶饮长江行杭州站将启
Nan Fang Nong Cun Bao· 2025-10-28 10:00
Core Viewpoint - The "Zhu-Zun New Tea Brand Yangtze River Tour" is set to promote the synergy between the tea industry and cultural heritage, with a key event in Hangzhou, emphasizing the integration of traditional tea culture and modern industry [4][9][73]. Group 1: Event Overview - The Hangzhou promotion event on October 30 is a significant stop in the "Zhu-Zun New Tea Brand Yangtze River Tour," showcasing the collaboration between Guangdong and Guizhou provinces in the tea industry [4][5]. - The event aims to connect the strengths of the eastern and western regions through tea, injecting vitality into the development of the new tea beverage industry along the Yangtze River Economic Belt [6][10]. Group 2: Cultural and Industrial Significance - Hangzhou was chosen for its deep-rooted tea culture and as a hub for new tea beverage innovation, making it a strategic location for industry collaboration [9][12]. - The city is known for its famous West Lake Longjing tea, which embodies the essence of Chinese tea culture, aligning with the philosophy of "Zhu-Zun New Tea" that focuses on heritage and innovation [11][12]. Group 3: Marketing and Promotion Strategies - The event will feature outdoor advertising in key commercial areas, enhancing brand visibility and connecting high-quality tea products from Zunyi with a large consumer base in Hangzhou [22][24]. - A marketing strategy involving "four-city linkage" will be implemented, targeting major urban centers to promote the "New Tea Beverage - Zhu-Zun Creation" brand [50][51]. Group 4: Industry Strength and Development - Zunyi's tea industry benefits from its geographical advantages, producing renowned tea varieties that provide essential raw materials for new tea beverages [60][61]. - The collaboration has led to significant investments and the establishment of an industry cluster, with projected total output value reaching 718 million yuan in 2024 and expected to exceed 1 billion yuan in 2025 [63][64]. Group 5: Future Prospects - The event is seen as a new starting point for collaborative growth in the tea industry, with ongoing evaluations of brand value for new tea enterprises [73][74]. - The synergy between Zunyi's ecological tea and Hangzhou's industrial vitality is anticipated to foster high-quality development in China's new tea beverage sector [72][75].