Core Insights - The fresh and prepared food sector is identified as the next major opportunity for e-commerce, with significant growth potential in the prepared food market in China [1] Market Overview - The prepared food market in China is projected to reach a scale of 485 billion yuan in 2024, reflecting a year-on-year growth of 33.8%, indicating an overall upward trend [1] - By 2026, the market size is expected to grow to 749 billion yuan, showcasing a promising outlook for industry development [1] Company Initiatives - JD's prepared food division aims to support the industrialization, standardization, branding, and internationalization of Guangdong's livestock industry through the "Media+" initiative [1] - JD plans to enhance sales conversion and build a closed-loop system of "Media + E-commerce + Industry" by collaborating with local livestock and fishery enterprises to create distinctive "hot pot prepared food packages" [1] Industry Collaboration - The JD team provided detailed guidance on cooperation models, entry processes, and special support policies for enterprises, addressing common concerns regarding market entry [2] - Companies like Jiangfeng Industrial and He’s Aquatic Products shared their product features and supply chain advantages, discussing potential collaborations with JD [2] Strategic Opportunities - The Guangdong beef industry, particularly the prepared food segment, is currently in a strategic opportunity phase, with prepared food serving as a new growth point to enhance product value and modernize the beef industry [2][3] - The Guangdong Beef Industry Development Promotion Association plans to lead initiatives such as the first "Guangdong Chaoshan Beef Hot Pot Festival" to promote brand and standardization for high-quality industry development [3]