Core Viewpoint - The Industrial and Commercial Bank of China (ICBC) Chongzuo Branch is actively promoting deposit insurance through a comprehensive series of outreach activities aimed at enhancing public awareness and understanding of deposit insurance mechanisms [1][2]. Group 1: In-Branch Promotion - The bank utilizes its extensive network of branches to display deposit insurance information prominently, including LED screens and professional videos in the lobby to attract customer attention [1]. - Informational brochures are readily available for customers, and staff engage in interactive sessions to explain deposit insurance concepts during customer wait times [1]. Group 2: Community Outreach - The bank adopts a "go out" strategy to expand the reach of deposit insurance education, focusing on five key areas: schools, families, rural areas, communities, and enterprises [2]. - Various engaging methods such as stage presentations, booths, and quizzes are employed to disseminate deposit insurance knowledge while integrating it with other financial literacy topics like anti-money laundering and fraud prevention [2]. Group 3: Rural Engagement - The bank leverages its inclusive financial service stations in rural areas to serve as platforms for educating the public about deposit insurance [2]. - Staff communicate the core functions of deposit insurance in simple terms, addressing local concerns and enhancing understanding to eliminate knowledge gaps in rural communities [2].

Group 1 - The People's Bank of China Yongchuan Branch emphasizes a "financial for the people" approach, exploring diverse and rich promotional models for deposit insurance [1] - The bank has implemented a "five-part" promotional strategy to create a regular and distinctive deposit insurance publicity model, aiming for effective results [1] Group 2 - Various promotional carriers are utilized to enhance the effectiveness of deposit insurance awareness, including community events and financial service platforms [1] - Activities such as "Deposit Insurance Knowledge Going to the Countryside" and "Financial Knowledge Entering Communities" have been organized to improve the relevance and effectiveness of deposit insurance promotion [1] Group 3 - The integration of finance and sports is being explored to enhance deposit insurance publicity, linking it with popular cultural and sports events to increase awareness [2] - The "Run for Deposit Insurance" themed promotional activities have been organized, utilizing marathon events to distribute promotional materials and engage the public [2] Group 4 - Collaboration with local governments is encouraged to eliminate promotional blind spots, ensuring that deposit insurance knowledge reaches rural areas effectively [3] - A partnership has been established with various local governments and banks to create a model area for deposit insurance knowledge promotion, involving community leaders as volunteers [3] Group 5 - The establishment of a "Party Building + Finance" platform aims to integrate deposit insurance promotion with social governance in grassroots areas, enhancing coverage [3] - Regular promotional activities are conducted in collaboration with over 30 village committee service centers, providing resources and a welcoming environment for learning about deposit insurance [3]