Core Viewpoint - Zhangjiajie is experiencing a significant increase in Korean tourists, with projections indicating that 71% of inbound visitors in 2024 will be from South Korea, marking a 205% year-on-year increase in the number of Korean tourists [1][17]. Group 1: Tourist Statistics and Trends - In 2023, Zhangjiajie received approximately 690,000 inbound tourists, with 280,000 from South Korea, accounting for over 40% of total inbound visitors [17]. - From January 1 to March 15, 2024, Zhangjiajie welcomed 178,578 inbound tourists, with 73,084 being Korean, maintaining a percentage above 40% [17]. - The total number of foreign visitors entering Zhangjiajie in 2024 is expected to include tourists from 57 countries, with Koreans making up 71% of this demographic [17]. Group 2: Cultural Influence and Marketing - Korean dramas and variety shows have significantly contributed to the popularity of Zhangjiajie, with specific references in shows leading to increased interest and social media engagement [3][4][7]. - The concept of "filial piety" is deeply rooted in Korean culture, with Zhangjiajie being marketed as a destination for family trips, often promoted with slogans emphasizing filial duty [27][46]. - Zhangjiajie's marketing strategies have effectively targeted the Korean market, including direct flights and promotional materials tailored to Korean tourists [21][42]. Group 3: Geographical and Natural Appeal - Zhangjiajie is renowned for its unique quartz sandstone peak forest landscape, which is a significant draw for tourists, particularly those interested in hiking and nature [35][38]. - The geographical features of Zhangjiajie, including its diverse mountain ranges and scenic beauty, provide a stark contrast to the more limited hiking options available in South Korea [30][31]. Group 4: Historical Context and Development - The relationship between Zhangjiajie and Korean tourists has evolved since 1998, when only 116 Korean visitors were recorded, highlighting a dramatic increase in interest over the years [19][20]. - Zhangjiajie has been proactive in establishing friendly ties with Korean cities and promoting tourism through various initiatives, including the distribution of travel guides and the establishment of direct flights [21][22].