Core Viewpoint - Zhangjiajie has gained significant attention and popularity due to its portrayal in the highly-rated Korean drama "My Life as a Dog," leading to increased tourism interest from South Korea [1][3][7] Group 1: Tourism Growth - The number of South Korean tourists visiting Zhangjiajie is projected to reach 400,000 in 2024, accounting for over half of the park's international visitor market share [3] - Zhangjiajie is expected to receive over 1.83 million international tourists in 2024, a year-on-year increase of 166.3% [7] Group 2: Marketing and Promotion - Zhangjiajie has actively engaged in marketing efforts, including sending invitations to the creators of "My Life as a Dog" to visit the area [1][8] - The city plans to conduct promotional activities in 17 countries and regions in 2024, inviting over 2,300 foreign travel agents to explore the destination [8] Group 3: Unique Attractions - Zhangjiajie is renowned for its stunning natural landscapes, including the Wulingyuan Scenic Area and Tianmen Mountain, which attract adventure-seeking tourists [4][9] - The area offers a variety of services tailored to international visitors, including Korean language support and culturally relevant amenities [6][9] Group 4: Cultural Impact - The success of "My Life as a Dog" has created a cultural bridge, enhancing the emotional connection between international audiences and Zhangjiajie's scenic beauty [8][9] - The interplay between film and tourism is becoming increasingly effective, showcasing the potential for media to drive travel interest [10]

Core Viewpoint - Zhangjiajie is experiencing a significant increase in Korean tourists, with projections indicating that 71% of inbound visitors in 2024 will be from South Korea, marking a 205% year-on-year increase in the number of Korean tourists [1][17]. Group 1: Tourist Statistics and Trends - In 2023, Zhangjiajie received approximately 690,000 inbound tourists, with 280,000 from South Korea, accounting for over 40% of total inbound visitors [17]. - From January 1 to March 15, 2024, Zhangjiajie welcomed 178,578 inbound tourists, with 73,084 being Korean, maintaining a percentage above 40% [17]. - The total number of foreign visitors entering Zhangjiajie in 2024 is expected to include tourists from 57 countries, with Koreans making up 71% of this demographic [17]. Group 2: Cultural Influence and Marketing - Korean dramas and variety shows have significantly contributed to the popularity of Zhangjiajie, with specific references in shows leading to increased interest and social media engagement [3][4][7]. - The concept of "filial piety" is deeply rooted in Korean culture, with Zhangjiajie being marketed as a destination for family trips, often promoted with slogans emphasizing filial duty [27][46]. - Zhangjiajie's marketing strategies have effectively targeted the Korean market, including direct flights and promotional materials tailored to Korean tourists [21][42]. Group 3: Geographical and Natural Appeal - Zhangjiajie is renowned for its unique quartz sandstone peak forest landscape, which is a significant draw for tourists, particularly those interested in hiking and nature [35][38]. - The geographical features of Zhangjiajie, including its diverse mountain ranges and scenic beauty, provide a stark contrast to the more limited hiking options available in South Korea [30][31]. Group 4: Historical Context and Development - The relationship between Zhangjiajie and Korean tourists has evolved since 1998, when only 116 Korean visitors were recorded, highlighting a dramatic increase in interest over the years [19][20]. - Zhangjiajie has been proactive in establishing friendly ties with Korean cities and promoting tourism through various initiatives, including the distribution of travel guides and the establishment of direct flights [21][22].

Core Viewpoint - The Korean drama "苦尽柑来遇见你" has sparked significant interest on social media, particularly due to its mention of Zhangjiajie, which has become a trending topic [1] Group 1: Popularity and Reception - The drama has received high ratings since its release on March 7, becoming one of the most well-received Korean dramas in recent years [1] - The phrase "Let's go to Zhangjiajie to see the leaves next year" from the drama has gained immense popularity, reaching the top of trending searches [1] Group 2: Tourism Insights - Zhangjiajie has seen a consistent influx of Korean tourists, with the city being the largest source of foreign visitors in recent years [7] - The local government has implemented marketing strategies targeting the Korean market, including Korean language signage and tour guides [7] - In the first half of 2024, Zhangjiajie accounted for 50% of the inbound and outbound personnel at its border checkpoints, despite having only 14% of the population size compared to Changsha [9] Group 3: Cultural Significance - The appeal of Zhangjiajie to Korean tourists is attributed to the unique mountain landscapes that resonate with their aesthetic preferences [9] - The strong emphasis on filial piety in Korean culture leads many to view trips to Zhangjiajie with their parents as a sign of respect and devotion [9] - The demographic of Korean tourists is skewed towards middle-aged individuals, reflecting the cultural importance of family-oriented travel [9] Group 4: Marketing and Promotion - Zhangjiajie has collaborated with Korean influencers and invited Korean variety show production teams to enhance its appeal among younger audiences [10] - The local government actively participates in cultural tourism promotion events in South Korea to attract travel companies [10] - Zhangjiajie Airport is set to increase flights to South Korea starting from March 30, 2025, further facilitating travel between the two regions [10]