Group 1 - The core viewpoint highlights the significant growth in the apparel category during the 618 shopping festival, particularly on JD.com, which saw a sales increase of over 30% compared to other platforms [1] - JD.com has strategically focused on enhancing its apparel offerings, launching the "Assured Quality Standard" to improve consumer confidence and shopping experience [1][2] - Consumer preferences have shifted towards quality and wearing experience, with 45.9% prioritizing fabric, material, functionality, and performance when purchasing clothing [1] Group 2 - The introduction of the "Assured Quality" label by JD.com, in collaboration with Zhonglian Inspection Group, aims to provide consumers with a reliable purchasing option, ensuring compensation for counterfeit materials [2] - Nearly 60% of consumers are aware of the "Assured Quality" standards, indicating that such labels enhance their confidence in clothing purchases [2] - The shift in consumer mindset towards long-term value in apparel signifies a positive trend for high-quality development in the apparel industry, with JD.com's approach serving as a potential model for others [2]