Core Viewpoint - Amazon.com Inc is experiencing a positive uptrend in its stock price, closing just above $230, but is still below its all-time high of around $240 reached in February [1][2]. Group 1: Analyst Sentiment - Wall Street's bullish coverage of Amazon has strengthened recently, with Truist Financial reiterating a Buy rating and raising its price target to $270 [4]. - Jefferies and Morgan Stanley have also increased their price targets, with estimates now reaching as high as $280, indicating a potential 20% rally from the current price [5][6]. - The overall analyst consensus suggests a strong belief in Amazon's potential for growth, despite a recent downgrade from Zacks Research [6]. Group 2: Macro Environment - The Federal Reserve's dovish stance and recent rate cuts create a favorable macro backdrop for growth stocks like Amazon, which rely on tech and consumer revenue [7]. - Lower interest rates reduce borrowing costs for Amazon, enhancing profitability and encouraging increased spending on technology, benefiting its AWS business [8]. - A friendlier economic environment historically supports Amazon's stock performance during such cycles [8]. Group 3: Seasonal Catalysts - Amazon's Prime Deal Days are set to start earlier on October 7, signaling the beginning of the holiday shopping season, which typically boosts consumer spending [10]. - Historically, Q4 has been critical for Amazon's revenue, with significant share price momentum observed leading into the Christmas holidays [11]. - Anticipation for Amazon's upcoming earnings report at the end of October, following a strong performance in July, is likely to act as a tailwind for the stock [12][13].