Core Insights - Beijing Road has experienced a surge in commercial activity, with significant bidding wars in the auction market, including a remarkable 358.7% premium on certain properties [1][2][9] Group 1: Auction Activity - The auction frenzy on Beijing Road began in September, with properties attracting intense competition and high premiums [2][9] - A notable example includes a two-story building at 255 Beijing Road, which sold for 33.28 million yuan after 404 rounds of bidding, resulting in a price of approximately 351,000 yuan per square meter [5] - Additional properties, such as those at 286 and 250 Beijing Road, also fetched high prices, with total auction sales exceeding 120 million yuan within a month [9] Group 2: Market Dynamics - Despite challenges in the physical retail sector, such as high vacancy rates and competition from e-commerce, investors are still willing to pay high prices for properties on Beijing Road [2][9] - The area is characterized by its historical significance and high foot traffic, with daily visitor numbers reaching 200,000 [10] Group 3: Commercial Appeal - The foot traffic translates into substantial economic activity, with projections of 8.85 billion yuan in sales during the 2025 National Day holiday [12] - Ongoing upgrades and renovations have expanded the area to 1.16 square kilometers, enhancing its commercial appeal and operational efficiency [12][15] - The introduction of innovative retail concepts and a diverse range of brands, including 1,224 total brands and 124 international brands, has revitalized the shopping experience [15][17] Group 4: Unique Value Proposition - The unique location and historical significance of Beijing Road contribute to its irreplaceable value, making it a focal point for both consumers and investors [9][17] - The blend of historical heritage and modern retail innovations creates a compelling environment that continues to attract significant investment [17]