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逛实体店挑生鲜、买潮玩、选儿童用品——把精彩装进购物袋
Xin Hua Wang· 2025-08-25 23:17
Group 1: Fresh Produce Supermarkets - The trend of visiting fresh produce supermarkets, particularly for seafood, is gaining popularity among young consumers as a way to relax and unwind after work [2][4] - The average daily foot traffic in a specific supermarket exceeds 1,000, with young people making up 80% of the customers, and seafood accounting for 30% of daily sales [2] - The experience of selecting live seafood provides a unique interaction and freshness that online shopping cannot replicate, enhancing the shopping experience [3] Group 2: Trendy Toy Stores - The phrase "Have you eaten goods today?" reflects the growing trend among Generation Z to purchase trendy toys, indicating a shift in consumer habits [5][6] - A recent pop-up store in Beijing attracted over 10,000 young shoppers, showcasing the popularity of limited edition toy events [5] - The concept of trendy toys serves as a "social currency" for young consumers, facilitating social interactions and connections [6] Group 3: Baby and Maternity Stores - Baby and maternity stores remain a crucial channel for purchasing baby formula due to their convenience, immediacy, and professional service [8] - A specific store offers a wide range of products and services, including discounts and personalized assistance, which enhances customer loyalty [7][8] - The introduction of additional services, such as children's play areas and professional baby massage, aims to improve the shopping experience for parents [8]