实用主义教育观念

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张雪峰:“网红导师”的争议、生意与时代
3 6 Ke· 2025-09-25 10:31
Core Viewpoint - The news highlights the recent ban on education influencer Zhang Xuefeng's personal accounts across multiple platforms, signaling a significant shift in his online presence and potential impact on his business model [1] Group 1: Background and Rise to Fame - Zhang Xuefeng, originally a graduate student instructor, gained popularity through his unique teaching style that combined humor with educational content, particularly in the context of college entrance exams [2][3] - His breakthrough moment came in 2016 with a viral video that made the interpretation of college options engaging and accessible to the general public [3] Group 2: Business Model and Commercialization - In 2021, Zhang established his own company, Suzhou Fengxue Weilai Education Technology Co., Ltd., marking the beginning of his independent commercial operations [6][7] - The company's core business revolves around providing high-priced college application consulting services, with packages like the "Dream Card" priced at 12,999 yuan and the "Dream Fulfillment Card" at 18,999 yuan, reflecting a strong market demand [8] - Zhang's controversial statements serve as effective customer acquisition tools, targeting anxious parents and students willing to invest in educational guidance [8] Group 3: Societal Context and Educational Trends - Zhang's popularity reflects a broader societal shift towards practical and outcome-oriented education, as families increasingly view higher education as a significant investment requiring careful planning [9][11] - The changing landscape of employment and the influx of over ten million university graduates annually have intensified competition in the job market, leading to a reevaluation of educational priorities [9][11] - The trend towards employment-focused education raises questions about the balance between practical skills and the need for talent in foundational and humanities disciplines [11]