Core Viewpoint - The pet health food industry is expected to enter an accelerated development phase by 2027, driven by increasing pet ownership, higher quality of pet owners, and stronger awareness of pet health [1][3]. Industry Overview - The pet health food sector is positioned between pet food and pet pharmaceuticals, characterized by functional benefits and mid-to-high frequency consumption. It is considered a discretionary upgrade consumption category with a high growth potential [2]. - The compound annual growth rate (CAGR) for pet health food consumption from 2020 to 2024 is projected to be 13%, which is higher than the growth rates of disposable income and GDP per capita during the same period [2]. Market Size and Growth - By 2024, the pet health food market in China is expected to reach approximately 1.522 billion, with a CAGR of 13% from 2020 to 2024. The market share of pet health food within the overall pet health product category is anticipated to be 40%, an increase of 0.8 percentage points from 2020 [3]. Trends and Comparisons - The pet health food industry is expected to follow trends seen in the human health food sector, which has shifted towards precision nutrition. The sales channels for human health foods have evolved from direct sales to pharmacies and now to e-commerce, indicating a similar transition for pet health foods [4]. - The U.S. pet health food market is the most mature globally, with significant differences in consumer demographics and purchasing channels compared to China. In China, e-commerce is rapidly becoming the primary sales channel for pet health foods [5]. Investment Opportunities - The report suggests focusing on high-potential quality brand manufacturers and contract manufacturers in the pet health food sector. Companies like Pet Happiness and Hongrui are highlighted for their strong market foundations and successful channel transitions [6]. - Overseas brands, such as Zesty Paws, are encouraged to localize production, while contract manufacturers are expected to play an increasingly important role in meeting the growing demand for pet health foods [6].