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当“毛孩子”也能逛商场,哪些该放开哪些该管好?
"逛街还能带上'毛孩子',一路上结交了不少'好朋狗'。"周日午后,阳光洒在友谊商店的花园里,市民胡女士牵着狗坐在西餐厅的外摆区,边用餐边赏景。 The BOX商场里市民带着小狗逛超市 位于东坝的万达广场同样因"宠物友好"而备受有宠一族青睐。2025年12月21日,记者在这家商场的中庭区域仅停留了10分钟,便遇到了6位牵着小狗的市民 经过,一些小狗相遇后会相互碰碰鼻子,狗主人也会借机攀谈一二。"冬天天冷,我每天都要带小狗来商场里遛遛。"家住附近的孙大爷对商场的宠物电梯很 满意,"这样,不喜欢小动物的人就可以避免跟猫狗一块乘梯。" 记者在现场看到,这家商场还在部分区域设置了"泊狗位",方便主人安置小狗,旁边还设有宠物厕所,并免费提供拾便袋。"集中解决宠物拉屎拉尿的需 求,商场环境也能更干净些。"一位不养宠物的消费者在随机采访时表示。 宠物友好的风刮进了商圈。据记者不完全统计,北京已有30余家商场打出"宠物友好"旗号。当"毛孩子"进入商场,开放程度和管理的争议也随之而来。这背 后,反映出目前商场的软硬件离真正的友好还有距离。 现象:商场变身萌宠社交空间 周六下午3点,The Box商场俨然成了小型宠物派对现场,泰迪 ...
一些商场向宠物开放 带动客流营业额双增 上海正制定国内首个专门管理规范 “它经济”成为商业体发力新“支点”——上海新消费观察②
Jie Fang Ri Bao· 2025-07-20 02:14
Core Insights - The pet economy in China is rapidly growing, with the market size surpassing 700 billion yuan in 2022 and projected to reach 1.15 trillion yuan by 2028, indicating a significant shift in consumer behavior towards pet ownership and related services [1][2] - The trend of "pet-friendly" commercial spaces is emerging, with shopping centers like Suhewan MixC and Xijiao Bailian adapting to attract pet owners by offering various pet-related services and amenities [2][4] Industry Trends - The pet ownership rate in China has reached over 30%, marking a transition from a nurturing phase to a more widespread acceptance of pet ownership [2] - The U.S. pet economy is valued at approximately $150 billion, with about 70% of households owning pets, showcasing a global trend towards pet-friendly environments [2] Commercial Strategies - Shopping centers are increasingly incorporating pet-friendly features, such as dedicated pet areas, pet services, and events to enhance customer experience and drive foot traffic [4][5] - Suhewan MixC has created a pet-themed area offering services like grooming, pet food, and photography, while also hosting community events to engage pet owners [2][5] Consumer Engagement - Events like "Tail Wagging Season" and the "Pet Love Land" initiative have successfully increased foot traffic by nearly 35% and revenue by 10% year-on-year, demonstrating the effectiveness of community engagement strategies [5] - The focus on creating a welcoming atmosphere for both pet owners and non-pet owners is crucial for balancing the needs of diverse customer groups [6] Regulatory Developments - Shanghai is developing the first local standards for pet-friendly spaces, indicating a move towards more structured and regulated environments for pet-related businesses [7]