Core Insights - The pet economy in China is rapidly growing, with the market size surpassing 700 billion yuan in 2022 and projected to reach 1.15 trillion yuan by 2028, indicating a significant shift in consumer behavior towards pet ownership and related services [1][2] - The trend of "pet-friendly" commercial spaces is emerging, with shopping centers like Suhewan MixC and Xijiao Bailian adapting to attract pet owners by offering various pet-related services and amenities [2][4] Industry Trends - The pet ownership rate in China has reached over 30%, marking a transition from a nurturing phase to a more widespread acceptance of pet ownership [2] - The U.S. pet economy is valued at approximately $150 billion, with about 70% of households owning pets, showcasing a global trend towards pet-friendly environments [2] Commercial Strategies - Shopping centers are increasingly incorporating pet-friendly features, such as dedicated pet areas, pet services, and events to enhance customer experience and drive foot traffic [4][5] - Suhewan MixC has created a pet-themed area offering services like grooming, pet food, and photography, while also hosting community events to engage pet owners [2][5] Consumer Engagement - Events like "Tail Wagging Season" and the "Pet Love Land" initiative have successfully increased foot traffic by nearly 35% and revenue by 10% year-on-year, demonstrating the effectiveness of community engagement strategies [5] - The focus on creating a welcoming atmosphere for both pet owners and non-pet owners is crucial for balancing the needs of diverse customer groups [6] Regulatory Developments - Shanghai is developing the first local standards for pet-friendly spaces, indicating a move towards more structured and regulated environments for pet-related businesses [7]

Core Viewpoint - The pet economy is experiencing a transformation, moving from a phase of rising prices to a more nuanced market characterized by personalized and human-like treatment of pets, reflecting a deeper emotional connection between pet owners and their pets [2][5][18]. Group 1: Market Trends - The pet market in China has undergone significant structural changes, with pet ownership evolving from mere companionship to treating pets as family members [5][18]. - The pet economy reached a scale of 592.8 billion yuan in 2023, with a year-on-year growth of 20.1%, and is projected to reach 1.15 trillion yuan by 2028 [18]. - The number of pet-related enterprises in China has surged to 4.5775 million, with a notable increase in registrations over the past decade [18]. Group 2: Consumer Behavior - Pet owners are increasingly sharing their pets' lives on social media, showcasing a shift from displaying their own lifestyles to highlighting their pets' experiences [5][6]. - The demand for pet food has shifted from basic dry food to fresh, customized meals, with pet owners seeking to provide diverse and nutritious diets for their pets [8][28]. - Pet fashion has become a significant trend, with owners dressing their pets in seasonal and fashionable attire, reflecting a desire for pets to embody their owners' style [12][32]. Group 3: Product Innovations - The rise of fresh pet food services, such as PetFresh, illustrates the growing market for customized pet meals, emphasizing health and variety [28][29]. - The pet apparel market is expanding, with both specialized pet brands and mainstream fashion brands entering the space, indicating a blend of functionality and style [32][34]. - Smart pet health management products are emerging, including wearable devices that monitor pets' health and activity, addressing owners' concerns about their pets' well-being [38][40]. Group 4: Emotional and Ethical Considerations - The emotional bond between pet owners and their pets drives the trend of pet humanization, where owners seek to fulfill their emotional needs through their pets [41][42]. - The responsibility towards pet care has evolved from basic needs to ensuring a high quality of life for pets, reflecting a shift in societal attitudes towards pet ownership [41][42].

派特鲜生于2024年底正式创立，其股权结构清晰，侯毅作为创始人持股51%，而宠物用品制造商耐威克的创始人兼董事长黄华隆则持有剩余的 49%股份。这并非两者的首次合作。早在2021年，耐威克与盒马就曾携手开设全球首家宠物餐厅，共同探索"宠物+新零售"的新模式。此次投资， 可以说是双方合作的进一步深化。 宠物鲜食新零售领域近日迎来了一则重磅消息，由盒马鲜生创始人侯毅创立的派特鲜生品牌，成功完成了高达2500万美元的天使轮融资，这一数 字刷新了近年来宠物行业的融资纪录。 今年2月22日，派特鲜生的全国首家门店在上海长宁区海粟文化广场试营业，凭借其独特的宠物鲜食理念，迅速吸引了众多宠物主人的关注。仅仅 一个多月后，派特鲜生便开始了规模化复制，连续开设了9家门店。为了满足不同区域、不同消费群体的需求，派特鲜生还推出了三大差异化店 型：宠物友好店、商场MALL店和社区店。 这笔资金将主要用于推动派特鲜生的三大核心战略：通过大数据定制产品创新，满足宠物主人的多样化需求；构建高效的供应链体系，确保产品 的新鲜与质量；以及门店的精细化运营与拓展，进一步巩固市场地位。 侯毅在接受媒体采访时曾表示，派特鲜生专注于新零售实体店，同时 ...

给宠物安排上了鲜食盛宴。 以下文章来源于Tech星球 ，作者任雪芸 Tech星球 . Tech星球，聚焦互联网前沿科技和新商业。 将投中网设为"星标⭐"，第一时间收获最新推送 作者丨 任雪芸 来源丨Tech星球 上海长宁区，一家叫作"派特鲜生"的宠物超市吸引了不少养宠人前去打卡。这是盒马创始人、前 CEO侯毅创立的宠物食品新零售品牌。 据官方介绍，派特鲜生商品种类丰富，不仅有宠物现制鲜食、冷藏鲜食和创新糕点，还有超300款量 贩零食以及一线宠物品牌商品。在消费模式上，参照人类餐厅就餐模式，消费者既能选择搭配好的鲜 食，也能自选鲜食进行加工。 养宠人王迪出于好奇，带着自家雪纳瑞犬来到派特鲜生，堂食消费了一份39.9元的"三文鱼塔 塔"，"感觉还是挺新奇的。" 这份39.9元现制鲜食的背后，实际上反映出养宠人养宠认知的迭代。 抱着"再苦不能苦毛孩子"的心态，养宠人对宠物饮食需求逐步从 "吃饱" 向 "吃好" 的转变，愈发关 注宠物食品的营养配比与成分安全。 宠物鲜食因采用新鲜食材，有着高水分含量，且经过科学配比，充分满足了养宠人对天然、无添加、 高营养食品的需求。 这种需求的转变，为宠物鲜食市场发展提供了广阔空间 ...