这个国庆中秋长假，很多人都踏上了回家的旅途，而留守在家的猫猫狗狗们怎么安心度过八天的假日，成了不少宠物家长们 头疼的事。提前给毛孩子准备好餐食，再选择上门喂养或是寄养，有的家长甚至送毛孩子们住起了宠物酒店，或者直接送去 宠物学校"上几天学"。 宠物已经被当作家人同等珍视，当养宠成为一种生活方式，日渐丰富的宠物消费形式也逐渐构建起了一片宠物经济的蓝海。 上门宠托师供不应求 非平台渠道乱象频现 "优米胆子太小了，宠物店猫狗又太多，一旦应激生了病就更麻烦，所以和去年一样，我从猫巷（微信小程序）上找了上门喂 养师。"在济南上班的牧牧有一只五岁的美短猫，每年国庆和春节都要回河北老家的她，如何安顿好毛孩子，成了节前要考虑 的"头等大事"。 "三年宠托师经验，历史服务180+次，近90天100%订单确认率。"在牧牧的介绍下，记者通过微信查看猫巷小程序，浏览宠托 师的相关信息后发现，济南本地目前认证可上门的宠托师只有十几人。"在平台上找上门喂养的宠托师更有保障，但目前平台 上注册宠托师太少，所以有时我也会在小红书App发帖寻找宠托师，价格比平台便宜些，每次40元左右，但是不如从平台找放 心。" 然而，宠物消费市场的一片蓝海下 ...

Group 1 - The core viewpoint is that despite the overall pressure on consumer stocks, the pet economy is thriving, with projections indicating it may exceed 1.15 trillion yuan by 2028 [1] - Chaoyun Group has successfully built a comprehensive pet industry chain, leveraging early investments in the pet business since 2019 [1] Group 2 - Chaoyun Group's pet business has achieved over 100% growth, with revenue increasing from 48 million to 96 million yuan, reflecting a year-on-year growth of 101.4% and a gross margin of 58.1% [2] - The company has developed a core competitive advantage through an "online + offline" collaboration strategy [2] Group 3 - Online marketing efforts have led to a significant increase in pet food sales, which now account for nearly 70% of total revenue, with a year-on-year revenue increase of 124% [3] - The company has utilized "content e-commerce + precise marketing" to create popular pet food products on platforms like Douyin [3] Group 4 - Chaoyun Group's new pet store model has resulted in an 82% increase in revenue, with 77 new high-quality stores opened [4] - The company has implemented strategies to enhance customer experience and operational efficiency, leading to rapid profitability for new stores [4] - The integration of self-owned brands with store operations has resulted in over 30% of sales coming from proprietary products, creating a closed-loop system from online marketing to offline experience [4] Group 5 - According to the 2025 mid-year performance report, the company has seen a 7.2% year-on-year revenue increase, marking the fifth consecutive period of growth [5] - The home care business has also shown growth, with pest control products maintaining the top market share for 11 years [5] - The synergy between essential goods and pet business has created a positive feedback loop, contributing to overall growth [5]

Core Insights - The pet economy in China is rapidly growing, with the market size surpassing 700 billion yuan in 2022 and projected to reach 1.15 trillion yuan by 2028, indicating a significant shift in consumer behavior towards pet ownership and related services [1][2] - The trend of "pet-friendly" commercial spaces is emerging, with shopping centers like Suhewan MixC and Xijiao Bailian adapting to attract pet owners by offering various pet-related services and amenities [2][4] Industry Trends - The pet ownership rate in China has reached over 30%, marking a transition from a nurturing phase to a more widespread acceptance of pet ownership [2] - The U.S. pet economy is valued at approximately $150 billion, with about 70% of households owning pets, showcasing a global trend towards pet-friendly environments [2] Commercial Strategies - Shopping centers are increasingly incorporating pet-friendly features, such as dedicated pet areas, pet services, and events to enhance customer experience and drive foot traffic [4][5] - Suhewan MixC has created a pet-themed area offering services like grooming, pet food, and photography, while also hosting community events to engage pet owners [2][5] Consumer Engagement - Events like "Tail Wagging Season" and the "Pet Love Land" initiative have successfully increased foot traffic by nearly 35% and revenue by 10% year-on-year, demonstrating the effectiveness of community engagement strategies [5] - The focus on creating a welcoming atmosphere for both pet owners and non-pet owners is crucial for balancing the needs of diverse customer groups [6] Regulatory Developments - Shanghai is developing the first local standards for pet-friendly spaces, indicating a move towards more structured and regulated environments for pet-related businesses [7]

Core Viewpoint - The pet economy is experiencing a transformation, moving from a phase of rising prices to a more nuanced market characterized by personalized and human-like treatment of pets, reflecting a deeper emotional connection between pet owners and their pets [2][5][18]. Group 1: Market Trends - The pet market in China has undergone significant structural changes, with pet ownership evolving from mere companionship to treating pets as family members [5][18]. - The pet economy reached a scale of 592.8 billion yuan in 2023, with a year-on-year growth of 20.1%, and is projected to reach 1.15 trillion yuan by 2028 [18]. - The number of pet-related enterprises in China has surged to 4.5775 million, with a notable increase in registrations over the past decade [18]. Group 2: Consumer Behavior - Pet owners are increasingly sharing their pets' lives on social media, showcasing a shift from displaying their own lifestyles to highlighting their pets' experiences [5][6]. - The demand for pet food has shifted from basic dry food to fresh, customized meals, with pet owners seeking to provide diverse and nutritious diets for their pets [8][28]. - Pet fashion has become a significant trend, with owners dressing their pets in seasonal and fashionable attire, reflecting a desire for pets to embody their owners' style [12][32]. Group 3: Product Innovations - The rise of fresh pet food services, such as PetFresh, illustrates the growing market for customized pet meals, emphasizing health and variety [28][29]. - The pet apparel market is expanding, with both specialized pet brands and mainstream fashion brands entering the space, indicating a blend of functionality and style [32][34]. - Smart pet health management products are emerging, including wearable devices that monitor pets' health and activity, addressing owners' concerns about their pets' well-being [38][40]. Group 4: Emotional and Ethical Considerations - The emotional bond between pet owners and their pets drives the trend of pet humanization, where owners seek to fulfill their emotional needs through their pets [41][42]. - The responsibility towards pet care has evolved from basic needs to ensuring a high quality of life for pets, reflecting a shift in societal attitudes towards pet ownership [41][42].

Core Insights - The investment logic in the consumer sector has fundamentally shifted from focusing on functional needs to addressing higher-level needs such as safety and self-actualization, with emotional value playing a crucial role [1][2][3] - The new consumption trend has seen a decline in the number of projects and disclosed financing amounts, indicating a cooling off in the market [2][4] - In 2025, the total disclosed financing for new consumption projects was approximately 2.8 billion RMB, a significant drop from previous years [4][6] Investment Trends - The focus has shifted towards long-term value, emphasizing brand repurchase rates, supply chain efficiency, and sustainable business models, moving away from "pseudo-innovation" reliant on capital infusion [1][2] - Projects that are likely to attract capital in 2024 and beyond will need to demonstrate technological innovation, sustainability, supply chain resilience, and adaptability to policies [1][2] Financing Overview - In the first half of 2025, 44 new consumption-related projects disclosed financing, totaling nearly 2.8 billion RMB, with a notable decrease in both project numbers and financing amounts compared to previous years [2][4] - The highest disclosed financing in this period was a 6.65 billion RMB acquisition by Qingdao Beer [6] Sector Analysis - The food and beverage sector remains dominant, with 16 projects disclosing financing of approximately 6.83 billion RMB, half of which are related to supply chain or innovative food [7] - The beverage sector saw limited financing activity, with only five projects disclosing funding, indicating a shift in investor interest [8] Emerging Trends - The pet economy is evolving, with a focus on enhancing the quality of life for pets rather than just meeting basic needs, as evidenced by significant investments in pet health and AI-enabled products [12][14] - The new tea beverage market is experiencing a wave of IPOs, indicating a transition from rapid expansion to a focus on supply chain efficiency and brand differentiation [16][17] Key Characteristics of Successful Brands - Successful new consumption brands in 2025 are characterized by technological innovation, sustainability, resilient supply chains, and a focus on emotional value [18][19] - The investment landscape emphasizes certainty in growth rather than short-term explosive potential, reflecting a deeper evolution in consumer demand [21][22]

Group 1 - The pet fresh food new retail sector has seen a significant development with the announcement of a $25 million angel round financing for the brand "Pait Fresh," founded by Hou Yi, which sets a new record for financing in the pet industry [1][3] - The funds will be primarily used to advance three core strategies: product innovation through big data customization, building an efficient supply chain to ensure product freshness and quality, and refined operation and expansion of stores to strengthen market position [3] - Pait Fresh was officially established at the end of 2024, with a clear equity structure where Hou Yi holds 51% and Huang Hualong, the founder and chairman of pet product manufacturer NAIWEIK, holds the remaining 49% [3] Group 2 - The first store of Pait Fresh opened for trial operation in Shanghai on February 22, 2024, quickly attracting attention from pet owners due to its unique fresh food concept, leading to the opening of 9 additional stores shortly after [3] - Pait Fresh has introduced three differentiated store types to cater to various regions and consumer groups: pet-friendly stores, mall stores, and community stores [3] - Hou Yi emphasized the focus on new retail physical stores while achieving seamless online and offline integration, stating that the pet food market is largely untapped compared to human food [3]

给宠物安排上了鲜食盛宴。 以下文章来源于Tech星球 ，作者任雪芸 Tech星球 . Tech星球，聚焦互联网前沿科技和新商业。 将投中网设为"星标⭐"，第一时间收获最新推送 作者丨 任雪芸 来源丨Tech星球 上海长宁区，一家叫作"派特鲜生"的宠物超市吸引了不少养宠人前去打卡。这是盒马创始人、前 CEO侯毅创立的宠物食品新零售品牌。 据官方介绍，派特鲜生商品种类丰富，不仅有宠物现制鲜食、冷藏鲜食和创新糕点，还有超300款量 贩零食以及一线宠物品牌商品。在消费模式上，参照人类餐厅就餐模式，消费者既能选择搭配好的鲜 食，也能自选鲜食进行加工。 养宠人王迪出于好奇，带着自家雪纳瑞犬来到派特鲜生，堂食消费了一份39.9元的"三文鱼塔 塔"，"感觉还是挺新奇的。" 这份39.9元现制鲜食的背后，实际上反映出养宠人养宠认知的迭代。 抱着"再苦不能苦毛孩子"的心态，养宠人对宠物饮食需求逐步从 "吃饱" 向 "吃好" 的转变，愈发关 注宠物食品的营养配比与成分安全。 宠物鲜食因采用新鲜食材，有着高水分含量，且经过科学配比，充分满足了养宠人对天然、无添加、 高营养食品的需求。 这种需求的转变，为宠物鲜食市场发展提供了广阔空间 ...