Company Overview - Shanghai Lita Trading Co., Ltd. was fined 30,000 yuan for publishing false advertisements [1][2] - The company operates a Tmall store named "CRANIMALS克雷蒙旗舰店" selling a pet food product called "克雷蒙泌尿莓" [1][3] Advertising Violations - The product's advertising claimed benefits based on a study published in the American Journal of Veterinary Research, which was misrepresented [3] - The company could not provide additional materials to validate claims that the product's effectiveness against urinary tract infections was equivalent to that of antibiotics [3] Regulatory Actions - The Shanghai Municipal Market Supervision Administration mandated the company to issue a public correction statement on Tmall for three months [3] - The administrative penalty was issued by the Shanghai Pudong New Area Market Supervision Administration [2] Industry Context - The pet food market is experiencing rapid growth, leading to an increase in new brands and products, but also to issues of exaggerated and false advertising [5] - The blurred lines between pet food and pet medicine raise concerns about industry standards and regulatory oversight [5] - The industry has seen numerous penalties for false advertising, indicating a need for stricter market regulation [5]