Company Overview - Shanghai Lita Trading Co., Ltd. was fined 30,000 yuan for publishing false advertisements [1][2] - The company operates a Tmall store named "CRANIMALS克雷蒙旗舰店" selling a pet food product called "克雷蒙泌尿莓" [1][3] Advertising Violations - The product's advertising claimed benefits based on a study published in the American Journal of Veterinary Research, which was misrepresented [3] - The company could not provide additional materials to validate claims that the product's effectiveness against urinary tract infections was equivalent to that of antibiotics [3] Regulatory Actions - The Shanghai Municipal Market Supervision Administration mandated the company to issue a public correction statement on Tmall for three months [3] - The administrative penalty was issued by the Shanghai Pudong New Area Market Supervision Administration [2] Industry Context - The pet food market is experiencing rapid growth, leading to an increase in new brands and products, but also to issues of exaggerated and false advertising [5] - The blurred lines between pet food and pet medicine raise concerns about industry standards and regulatory oversight [5] - The industry has seen numerous penalties for false advertising, indicating a need for stricter market regulation [5]

近日，加拿大宠物品牌"克雷蒙"的中国总代理商——上海丽它贸易有限公司，因发布虚假广告内容，被 上海市浦东新区市场监管局处以罚款三万元及公开更正声明的行政处罚。 2024年11月至2025年2月初期间，当事人在该产品的详情页面中有如下两段广告宣传，分别为"在《美国 兽医研究期刊》（2016年4月14日）上的一项独立兽医研究发现，遵循标签上的剂量指导原则， CRANIMALS ORIGINAL 对患有尿路感染的宠物有益"，以及"兽医实验证实CRANIMALS ORIGINAL 泌尿莓对于尿路感染的作用与抗生素一样有效"。（注：CRANIMALS ORIGINAL为"克雷蒙泌尿莓"的 英文名称） 因发布虚假广告 克雷蒙代理商被罚3万元 行政处罚书显示，当事人上海丽它贸易有限公司在天猫平台开设的"CRANIMALS 克雷蒙旗舰店"网 店，并在店内售卖一款原料组成为蔓越莓提取物粉末，名为"克雷蒙泌尿莓" 的宠物饲料。 经上海市浦东新区市场监管局查阅后发现，当事人在上述广告宣传中提到的论文结论无法验证当事人在 上述广告宣传中提及的"CRANIMALS ORIGINAL泌尿莓对于尿路感染的作用与抗生素一样有效"这一科 研成 ...