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数据看国产动画电影的三重底气
Yang Shi Wang· 2025-08-18 11:17
Core Insights - The article highlights the record-breaking success of the animated film "Langlang Mountain Little Monster" in China's summer box office, emphasizing the continuous rise of domestic animated films [1][2] Group 1: Traditional IP - The first foundation of the rise of domestic animated films is rooted in traditional IPs, particularly the enduring appeal of "Journey to the West," which serves as a cultural cornerstone for storytelling [2] - "Langlang Mountain Little Monster" is considered a side story within the "Journey to the West" framework, showcasing the versatility of this narrative in various genres [1][2] Group 2: Artistic Craftsmanship - The second foundation lies in the meticulous craftsmanship of the production team, which comprised 600 members who refined over 1,800 scenes, demonstrating a commitment to quality and artistic integrity [2] - The film employs traditional Chinese artistic styles, such as ink wash and expressive line work, which resonate emotionally with audiences, reflecting a return to cultural roots [2] Group 3: Youth Engagement - The third foundation is the engagement of younger audiences, with 26% of viewers aged 25 to 29, indicating a shift where young adults are actively seeking out animated films for their own enjoyment rather than just as companions for children [2] - The integration of animated IPs into everyday life through merchandise, games, and themed events signifies the cultural impact and commercial potential of domestic animation [2]