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Q1营销费用6.75亿,猜猜嘉银科技的余额有几百亿了?
Sou Hu Cai Jing· 2025-06-06 20:11
Core Viewpoint - The financial performance of JiaYin Technology in Q1 2025 shows significant growth in loan facilitation and net profit, despite a decline in overall revenue due to the divestiture of its Nigerian entity. The company is focusing on expanding its operations in Indonesia and Mexico, with a notable increase in new user registrations and loan volumes in these markets [1][2][4]. Financial Performance - JiaYin Technology reported Q1 2025 revenue of 1.239 billion RMB (approximately 169 million USD), a decrease of 23.9% year-over-year, primarily due to the sale of its Nigerian entity [1]. - The company achieved a net profit of 540 million RMB, marking a year-over-year increase of 97.58% and a quarter-over-quarter increase of 95.86% [2][5]. - Loan facilitation reached 35.6 billion RMB, representing a year-over-year growth of 58.2% and a quarter-over-quarter increase of 28.52%, the highest among its peers [3][4]. Market Expansion - In Indonesia, new registered users increased by 196% year-over-year, and loan volume grew by 190%, indicating a strong market presence [2]. - In Mexico, business risk indicators have improved, although specific loan scale data was not disclosed [2]. Customer Acquisition and Marketing - The company invested heavily in marketing, with sales and marketing expenses reaching 675 million RMB, a year-over-year increase of 87.5% [10]. - JiaYin added 1.056 million new borrowers in Q1, a 126.6% increase year-over-year, with new borrowers contributing to 28.1% of total loan facilitation [10][11]. Future Outlook - JiaYin expects loan facilitation in Q2 2025 to reach between 37 billion to 39 billion RMB, with non-GAAP operating profit projected between 660 million to 730 million RMB [11]. - The company is actively exploring new growth areas and has established partnerships with 69 financial institutions, with 55 more in negotiation [12].