Core Viewpoint - Cold chain logistics is a crucial support for chain restaurant brands to achieve cost reduction and efficiency improvement [1] Group 1: Role of Cold Chain Logistics - For chain brands, standardization and stability are essential for expansion, as highlighted by the importance of a stable supply chain for rapid growth and survival [3] - A unified and stable supply chain enables standardization and consistency in food ingredients, ensuring quality products for consumers [3] Group 2: Cost Reduction and Efficiency Improvement - The company has developed a nationwide warehouse network covering 2,790 districts, facilitating delivery to chain restaurant brands regardless of location [4] - Information technology plays a key role in managing 200,000 stores and processing large volumes of orders, integrating AI and big data to enhance efficiency [4] - The company implements a shared delivery model across approximately 12 provinces, significantly reducing delivery costs for standard stores [5] Group 3: Infrastructure Development in Lower-Tier Cities - The company has evolved through two phases, initially using long-distance cold chain vehicles with lower load rates, which increased costs but expanded store reach [6] - The second phase involves setting up 3,000 front warehouses nationwide to store frequently used products, enabling rapid delivery to stores [7] Group 4: Future Network Planning - The company plans a three-tier warehouse network structure, including regional distribution centers (RDCs) and distribution centers (DCs) to enhance delivery efficiency [8][9] - The RDCs will consolidate products from local manufacturers, while DCs will provide efficient delivery within a 50-100 km radius [8][10] Group 5: Supporting Chain Restaurant Expansion - A comprehensive and efficient warehouse and distribution network is fundamental for supporting chain restaurant brands in their expansion plans [11] - The company emphasizes building trust with clients, as a strong partnership is essential for effective supply chain management [12] Group 6: Collaboration with Upstream Suppliers - The company has shifted focus to upstream suppliers, recognizing their urgent need for cold chain logistics and information technology [13][14] - A successful collaboration with a supplier, resulting in a 25% reduction in logistics costs, demonstrates the effectiveness of integrated supply chain solutions [16] Group 7: Customer-Centric Approach - The company adopts a customer demand-driven approach, ensuring that services align with the actual needs of clients rather than merely following their directives [17][18] Group 8: Future Expansion Plans - The company is currently focused on solidifying its domestic operations before considering international expansion, despite interest from clients in overseas markets [19] - Future global supply chain strategies will involve sourcing raw materials from abroad and potentially relocating processing to the source for efficiency [20][21]