家居清洁护理行业发展前景
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【行业深度】一文洞察2026年中国家居清洁护理行业发展前景及投资趋势研究报告
Sou Hu Cai Jing· 2025-12-29 03:02
Core Insights - The home cleaning and care industry is essential for maintaining a healthy living environment and improving quality of life, demonstrating resilience against economic cycles [2][6] - The market size of China's home cleaning and care industry is projected to reach 1,442 billion yuan in 2024, with an expected increase to 1,501 billion yuan in 2025 [6][8] Industry Definition and Classification - The home cleaning and care industry provides products and services for cleaning, maintenance, and disinfection, utilizing chemical agents, physical tools, or manual/intelligent services [3][6] - Products include general home cleaning, kitchen cleaning, and bathroom cleaning [3] Current Development Status - The market is growing due to increased consumer awareness of hygiene and health, with a market size increase of 59 billion yuan from 2023 to 2024 [6] - The industry is characterized by a shift from traditional retail channels to online platforms, with online sales projected to account for 38.72% of the market by 2025 [8] Market Structure and Competition - Traditional sales channels like supermarkets and convenience stores remain dominant, but online sales are steadily increasing [8] - In 2024, online platforms are expected to generate 561 billion yuan, while offline stores will account for 940 billion yuan [8] Related Companies - Key listed companies in the industry include Shanghai Jahwa (600315), Chaoyun Group (06601.HK), Blue Moon Group (06993), and Ruoyuchen (003010.SZ) [3]