Core Insights - Dongfeng Fengxing's new energy mid-size sedan, Xinghai S7, achieved a remarkable quarter-on-quarter sales growth of 358%, making it the fastest-growing model in its segment [1] - The model competes with the market leader, Xiaomi SU7, which sold nearly 80,000 units in the same quarter, indicating a strong "dual S" market dynamic [1] Product Strategy - Dongfeng Fengxing has repositioned itself to focus on family car scenarios, aiming to be the "first family sedan with the highest scene reuse rate" with the Xinghai S7 [2] - The Xinghai S7 features a spacious design with a length of 4935mm and a wheelbase of 2915mm, providing ample rear legroom of 830mm, catering to family comfort [2] - The hatchback trunk offers a capacity of 496L, accommodating various family needs, and the rear seats can be folded to create a flat space of 1.8 meters [2] Health and Safety Features - The Xinghai S7 elevates cabin health standards to "mother and baby level," with 98% of interior materials being recyclable and 100% of adhesives using water-based eco-friendly formulas [3] - The vehicle's air conditioning system has an antibacterial function with a 99% sterilization rate, appealing to young families and allergy-prone passengers [3] Market Positioning - The Xinghai S7 adopts a "sufficient is good" philosophy, offering both pure electric and range-extended versions with ranges of 555km and 650km, respectively, targeting commuting and mid-range travel [4] - The starting price is set below 100,000 yuan, significantly lower than the average price of mid-size sedans, making it competitive in lower-tier markets [4] Technical Innovations - The vehicle features a unique FSD suspension system, emphasizing stability and comfort over performance, with a side tilt control optimization of 42% during cornering at 60km/h [5] - Safety is prioritized with the use of high-strength materials, including 1500 MPa hot-formed steel, and rigorous battery safety tests that exceed industry standards [6] Brand Strategy - Dongfeng Fengxing is leveraging its 70 years of manufacturing experience to transition from traditional vehicles to smart, user-friendly electric vehicles [7] - The launch of the Xinghai S7 is seen as a pivotal step in restructuring Dongfeng Fengxing's new energy product line, focusing on family users in a competitive market [7] - The company aims to serve ordinary users with durable products, addressing the shift from an "incremental market" to "stock competition" in the new energy vehicle sector [7]