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国庆档预测:等一个救市的“爆款”
Sou Hu Cai Jing· 2025-09-28 22:49
Group 1 - The 2025 film market shows signs of recovery, with the summer box office reaching 11.9 billion, marking a slight increase of less than 3% compared to the previous year [1] - The market is heavily reliant on blockbuster films, with a notable absence of mid-tier films, leading to a concentration of box office revenue among top films [3][5] - Predictions for the National Day holiday box office range from 2.1 billion to 2.5 billion, with the potential for a blockbuster to significantly impact overall performance [1][28] Group 2 - The film "731" achieved 80% of its expected total box office within the first four days, indicating a trend of extreme short-tail performances [1] - The upcoming National Day holiday features several films with varying box office predictions, including "志愿军:浴血和平" (6-8 billion) and "刺杀小说家2" (4-6 billion) [2][29] - The market is experiencing a decline in the number of films earning over 500 million and 300 million, with a significant drop in films earning between 1 billion and 3 billion [5][9] Group 3 - The audience's willingness to watch films is currently in a state of observation, with pre-sale box office figures indicating a cautious approach to viewing choices [1][25] - The concentration of box office revenue is increasing, with top films overshadowing mid-tier and non-holiday films, leading to a decline in audience interest in these categories [16][19] - The National Day holiday is expected to maintain a low ticket price environment, which could support the emergence of blockbuster films [1][11]