Core Insights - The concept of "home nebulization" is gaining traction in daily life due to the high prevalence of respiratory allergies and dry eye conditions, with 70% of people improperly administering eye drops, leading to reduced absorption rates [1] - The company "Wuyi Xi" has developed a series of nebulization devices targeting various body parts, aiming to replace traditional methods of medication administration [1][3] - The "Eye Care Treasure" nebulization device releases small molecular particles for effective treatment, containing ingredients like ergothioneine, lutein, and ginsenoside [1][3] Sales and Financial Projections - The nebulization series achieved over 100 million yuan in sales within a year through platforms like Douyin and offline pharmacies, with projected sales of 300 million yuan by 2025 [3] - The company has not sought external financing since its establishment over four years ago, indicating a focus on validating its products, technology, and marketing channels [3] Technical Challenges and Innovations - The company faces significant technical challenges in miniaturizing nebulization devices and preventing clogging of nebulization heads, which is a common issue in the industry [4] - Advanced technologies such as picosecond laser drilling and electro-polishing are employed to create smoother nebulization holes, reducing the risk of clogging [4] - The company aims to nebulize multiple components, which presents unique formulation challenges, such as solubilizing lipophilic substances like lutein and enhancing the permeability of hyaluronic acid [4] Marketing and Brand Strategy - Brand building and marketing capabilities are crucial for consumer products, with the company focusing on interest-based e-commerce for efficient user conversion [5] - The company has established partnerships with 20,000 pharmacies across 13 key cities and plans to expand into e-commerce platforms like Tmall and JD [5] - The strategy includes leveraging successful campaigns on Douyin to enhance brand value and replicate successful tactics in less competitive international markets [5][6] Future Outlook - The company is preparing for a Pre-A round of financing to strengthen its market position and deepen technical barriers while enhancing brand image [3][6] - The CEO emphasizes the importance of maintaining core strategies and execution integrity as the company seeks to scale its operations [6]