日前，商务部等9部门联合印发《关于促进家政服务消费扩容升级若干措施的通知》，提出扩大优质家政服务供给，更好满足人民群众高品质生活服务需 求。 为守护消费者和劳动者的权益，58到家为每笔订单投保，覆盖服务人员作业风险及用户家庭财产损失。例如，劳动者在空调清洗高空作业时出现意外、保 洁过程中损坏客户物品，均可通过保险快速理赔，避免责任推诿。 家政消费"热力"十足，VIP会员精准匹配多元诉求 如今，家政服务已成为许多家庭的重要"帮手"。从上门代厨到日常保洁，优质家政服务让家庭生活更加有序、舒适。尤其在夏季来临前，更多消费者意识 到"开空调前洗一洗"对守护全家健康的重要性，空调清洗已成为热门需求。 58到家数据显示，空调清洗服务需求月环比增加76%，年同比增长26%；62%的用户在58到家体验过两种以上的服务，折射出家政服务业的消费活力。 58到家深入洞察这一需求，创新推出了VIP会员体系。用户开通VIP会员即可领取价值330元的超值券包，涵盖深度保洁、空调清洗、搬家等多品类服务。 券包设计兼顾"尝鲜"与"复购"，用户可根据家庭所需自由组合家务清洁产品，以优惠价格一次体验多项服务。以时下热门的空调清洗服务为例，VIP ...

Group 1 - The core issue is the mismatch between the increasing demand for quality domestic services and the insufficient supply of such services, particularly in urban areas [1][2] - The domestic service workforce in China has exceeded 30 million, with rural workers being the main contributors, and the industry is projected to reach a revenue of 1.23 trillion yuan in 2024 [1] - There are over 220 million individuals aged 65 and above and more than 30 million children under three years old in China, leading to a high demand for domestic services [1] Group 2 - The Ministry of Commerce and nine other departments have introduced measures to expand the supply of quality domestic services, including 12 key initiatives aimed at enhancing service quality and consumption [2] - There is a need for collaborative efforts from both urban and rural areas to improve the domestic service industry, including policy support, social security improvements, and the promotion of professional training [2] - The development of labor brands, such as "Hebei Fusa," has been emphasized, with significant training initiatives leading to thousands of workers obtaining vocational skill certificates [2] Group 3 - Consumer safety and trust are paramount, necessitating improvements in the evaluation mechanisms and credit systems for domestic service providers [3] - The establishment of a national credit information platform for domestic services is crucial for enhancing consumer confidence and allowing rural workers to showcase their skills [3] - Continuous improvement of service standards is essential for increasing consumer willingness to pay for high-quality domestic services, transitioning the industry from mere availability to quality assurance [3]

过去若干年，中国城市的管理者热衷于引进各类高端人才，但 最近一段时间，在促就业、促消费、惠民生的多重动机推动 下，从部委到北京、杭州等城市相继出台了促进家政消费扩容 的相关措施。 作者： 田进 封图：图虫创意 李菊仙50岁，北漂了十余年，和丈夫赚了一百万元，在老家修了3层楼房，养大了两个孩子。 她身高一米五几、身材消瘦，皮肤偏黑，操着四川口音，干活非常麻利，平时话不多。但若客户挑 起话题，她就边做家政，边讲起自己的故事。 从2022年开始，她的主要工作是清洁小时工。这是北京这座城市近年流行起来的用工方式，相比 全职居家，这种方式更灵活、性价比也更高。 随着年龄增长，李菊仙发现工作上的自主选择权越来越少，因此只要有订单，她基本来者不拒。1 个月干下来，能赚7000元。 每次上门清洁大约两三个小时，她要不断腾挪物品、蹲起弯腰，还要笑脸应对客户的投诉和指责， 有时甚至需要返工。旺季时，她1天能跑4家。 为节约支出，她和丈夫住得很简陋。她曾合租过没有暖气的地下室，也和5位工友以打地铺的方式 蜗居在小房间里，还数次因政策要求被临时通知搬离隔断房。 近几年，手头宽裕些后，她和丈夫租了一间每月2300元、面积不足10平方米 ...

Group 1 - The core viewpoint of the article highlights the digital transformation and policy support driving the expansion and upgrade of the home service industry in Qingdao, Shandong Province [1][3]. - The Qingdao Family Service Cloud Platform has attracted nearly 2,000 home service enterprises and completed over 300,000 service orders, showcasing the effectiveness of digital empowerment in matching service providers with consumers [1][3]. - The implementation of a three-year training program for home service personnel has trained over 15,000 individuals, enhancing the quality of services provided [2][3]. Group 2 - The government has provided various subsidies totaling 18.2493 million yuan to support home service institutions, indicating a strong institutional backing for the industry [2][3]. - Recent measures announced by the Ministry of Commerce and other departments aim to expand quality home service supply and accelerate the digital development of the industry, which is expected to create new growth points in service consumption [3]. - The income potential in the home service sector is increasing, with over 30% of caregivers earning monthly salaries exceeding 8,000 yuan, reflecting a significant rise in earnings compared to previous years [3].

Group 1 - The core viewpoint of the article emphasizes the promotion of home service consumption through 12 key measures aimed at enhancing service quality and expanding supply [1][2][3] - The home service industry is recognized as a vital sector for boosting consumption, improving livelihoods, and stabilizing employment, particularly in light of the increasing demand for elderly and childcare services [3] - The projected revenue for the home service industry is expected to reach 1.16 trillion yuan in 2023 and 1.23 trillion yuan in 2024, indicating significant growth potential [3] Group 2 - Measures to enhance the quality of home services include encouraging companies to expand into new service areas and improving training and management systems [1][2] - Financial support policies are being improved to provide insurance for home service workers and to include them in social security and housing assistance programs [2] - The establishment of a national credit information platform for home services aims to enhance the credibility and standardization of the industry [2]

Core Viewpoint - The Ministry of Commerce and other departments have introduced measures to promote the expansion and upgrading of the home service industry, which is crucial for enhancing consumption, improving livelihoods, and stabilizing employment [1][4]. Group 1: Quality of Service Supply - Home service companies are encouraged to expand into emerging service areas such as deep cleaning and organization, and to strengthen cross-industry cooperation to enrich service offerings [2]. - The measures include promoting innovative service models, such as on-demand and time-segmented services, leveraging community networks to meet consumer needs for shared cleaning, cooking, and transportation services [2]. Group 2: Support Policies - The initiative aims to include eligible flexible employment home service workers in social insurance and housing security programs, such as public rental housing [2]. - The government will enhance the monitoring and evaluation of service quality, improve complaint channels, and establish a diversified dispute resolution mechanism to foster a positive industry environment [2]. Group 3: Market Demand and Economic Impact - The home service industry is projected to generate revenues of 1.16 trillion yuan in 2023 and 1.23 trillion yuan in 2024, indicating significant potential for domestic demand expansion and positive contributions to economic recovery [3]. - With over 300 million elderly individuals and more than 30 million children under three years old, there is a strong demand for home services related to elderly care and childcare, which will drive service supply and quality improvements [2][3]. Group 4: Collaborative Support - Multiple departments will work together to support the home service industry, focusing on labor matching for rural workers and enhancing the credit system for home service companies [4]. - The government will prioritize the development of national and industry standards, particularly in services for the elderly and children, to improve consumer satisfaction and expand service consumption [4].

扩大优质家政服务供给，更好满足人民群众对高品质服务的需求。 4月18日，商务部等9部门印发的关于促进家政服务消费扩容升级的若干措施发布，围绕提升家政服 务供给质量、促进家政服务便利消费、完善家政服务业支持政策、优化家政服务消费环境等4方面，提 出一系列新举措。 家政与装修、家居等行业也将跨界融合发展。对于专业深度保洁、室内空气治理、营养咨询等新兴 服务领域，鼓励家政服务企业积极拓展。 更好保证服务质量。 安全、放心是消费者选择家政服务员时最关心的问题之一。近年来，商务部持续开展家政服务信用 体系建设，建立了全国家政服务信用信息平台，努力破解家政服务信息不对称的难题。 截至2025年3月底，平台已收集2万余家企业的信用信息、1670余万条家政服务员的信用信息，访问 量超2.3亿次。 根据新举措，将优化全国家政服务信用信息平台功能和服务，加快"家政信用查"App和小程序互联 网全平台覆盖，实现"家政信用查"与地方家政信用信息平台互通。 更好服务家庭需求。 当前，全国60岁以上老年人突破3亿，3岁以下婴幼儿超过3000万，照护老幼等家政服务是许多家庭 的刚需。 推动"家政+养老"融合发展，支持家政服务企业与社区养老 ...

Core Viewpoint - The Ministry of Commerce has issued a notice on measures to promote the expansion and upgrading of domestic service consumption, emphasizing the importance of the domestic service industry in enhancing consumption, improving people's livelihoods, and stabilizing employment [3][4]. Group 1: Overview of Measures - The notice includes 12 key measures focused on enhancing service supply quality, promoting convenient consumption, improving support policies, and optimizing the consumption environment [4][5]. - The domestic service industry is recognized as a sunrise industry that meets the employment needs of rural workers and the caregiving needs of urban families [3][10]. Group 2: Enhancing Service Supply Quality - Encouragement for domestic service companies to expand into emerging service areas such as deep cleaning and organization, and to strengthen cross-industry cooperation [5]. - Promotion of brand development in domestic services by establishing management, training, and quality evaluation systems [5]. - Support for the training of high-quality skilled personnel through industry-education integration and school-enterprise cooperation [5]. Group 3: Promoting Convenient Consumption - Optimization of domestic service consumption facilities and encouragement for innovative service models to meet consumer needs [6]. - Acceleration of digital development in the domestic service industry to improve supply-demand matching and consumer participation [6]. Group 4: Improving Support Policies - Enhancement of financial support policies for domestic service companies, including insurance for service personnel [7]. - Increased social security support for flexible employment domestic service workers [7]. - Promotion of domestic service consumption activities as part of broader service consumption initiatives [7]. Group 5: Optimizing Consumption Environment - Advancement of a credit information system for domestic services to enhance consumer trust [8]. - Improvement of standardization in domestic services through the establishment of national and industry standards [8][26]. - Encouragement of healthy market development through quality monitoring and dispute resolution mechanisms [8]. Group 6: Employment and Economic Impact - The domestic service industry is projected to generate significant employment opportunities, particularly for rural workers migrating to cities [10][12]. - The industry is expected to see substantial revenue growth, with estimates of 1.16 trillion yuan in 2023 and 1.23 trillion yuan in 2024 [11]. - The government's focus on expanding service consumption is aligned with broader economic recovery efforts [11]. Group 7: Women's Participation and Brand Development - The Women's Federation has supported the development of women-led domestic service brands, with over 6,000 enterprises established to aid women's employment [20][21]. - Initiatives include the establishment of evaluation standards and brand recognition to enhance the visibility and trustworthiness of women-led domestic services [21][22]. Group 8: Future Directions - The Ministry of Commerce plans to continue optimizing the domestic service supply and enhancing service quality to meet the growing demands of the population [26]. - Ongoing efforts will focus on standardization, training, and the establishment of a robust credit system to ensure consumer confidence and service quality [26].