家电+家居融合模式

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海量财经丨山东首家、全国第二家!济南新开业的京东电器有何不一样?
Sou Hu Cai Jing· 2025-06-17 17:22
Group 1 - JD Electronics opened its North Garden Street store in Jinan, marking it as the first in Shandong and the second nationwide to implement the "home appliances + home" integration model [1][3] - The store features a 12,000 square meter space designed to create a warm, home-like atmosphere, integrating home appliances with furniture and other home products [3][5] - The store offers innovative services such as whole-home "feng shui" services, integrating various home installation services from the moment consumers purchase their homes [3][5] Group 2 - The opening coincided with JD's 618 sales peak, emphasizing the strategy of "online price comparison, offline experience," attracting many home decoration consumers [5][6] - The store's sales performance has been exceptional, with the first flagship store in Jinan achieving over 1 billion yuan in sales in its first month and consistently exceeding sales targets [6][7] - JD Electronics plans to expand its presence in Jinan with a grid layout of one or two super experience stores and multiple flagship stores to cover the city and surrounding areas [6][7]