家电场景化
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空调竖着挂,电视推着跑,家电“变形”不走寻常路
Zhong Jin Zai Xian· 2025-12-18 07:31
Core Viewpoint - The traditional perceptions of home appliances are being transformed, with innovative designs and functionalities emerging to address specific household needs [1][3]. Group 1: Product Innovations - Home appliances are evolving from standalone devices to integrated solutions that adapt to family spaces and lifestyles [7]. - Examples of innovative products include the "suspended corner air conditioner," which saves 0.5-0.8 square meters of floor space and provides more even temperature distribution [3]. - The "dual washing station MAX" integrates six functions (washing, drying, sweeping, mopping) into a single unit, optimizing space and simplifying household chores [3]. Group 2: Consumer Feedback - Consumers report significant improvements in quality of life due to these innovations, such as the "magic tea table" heater enhancing family gatherings [5]. - The "mobile screen" allows for versatile use across different family activities, demonstrating the convenience of modern appliances [5]. Group 3: Market Trends - Sales data indicates a strong market response, with the "mobile screen" sales increasing by 184% and the no-external-unit kitchen air conditioner growing by 233% year-on-year [7]. - The introduction of over a hundred trend-setting products and substantial subsidies during promotional events reflects the industry's commitment to innovation [8]. - Government initiatives aim to accelerate the innovation and application of smart home technologies, supporting the trend towards more user-centric and scenario-based appliance solutions [8].