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水星家纺:坚持家纺大单品策略 人体工学枕和雪糕被等新品在市场中广受欢迎
Quan Jing Wang· 2025-09-22 09:52
Core Viewpoint - The company emphasizes its commitment to a big product strategy, focusing on popular items like ergonomic pillows and ice cream quilts, while continuously improving product performance based on consumer feedback [1] Group 1: Product Strategy - The company adheres to a big product strategy, with new products like ergonomic pillows and ice cream quilts gaining popularity in the market [1] - The company is enhancing product performance through continuous iteration based on consumer feedback, optimizing the overall product experience [1] - The company is strengthening patent protection to build technical barriers, thereby consolidating its differentiated product advantages [1] Group 2: Innovation and Market Positioning - The company is creating a demonstration effect through big product development, combining big products with a "hit product group" model for innovation across both big products and a full category matrix [1] - The company plans to continue its strategic positioning of "Good Bedding, Choose Mercury," aiming to develop benchmark products in various categories and further enhance product competitiveness [1]