服装家纺行业三季报总结：家纺领跑行业回暖，龙头分化 提质增长 20251123 摘要 水星家纺和罗莱生活在 2025 年第三季度分别实现 20%和 10%的营收 增长，主要受益于明星单品的成功推出和前期营销投入，而富安娜虽处 于调整期，仍显示出经营韧性。 罗莱生活和水星家纺前三季度毛利率分别同比上升 2%和 2.8%，得益于 加强营销和控制管理费用，同时存货周转天数分别减少 36 天和 11 天， 运营效率提升。 运动服饰行业在 2025 年第三季度受暖秋和消费疲软影响，终端销售放 缓，大众运动赛道竞争加剧，但跑步和户外品类保持高景气，线上渠道 表现优于线下。 安踏主品牌和斐乐品牌流水同比低单位数增长，其他品牌增长强劲，李 宁全渠道流水下滑但电商增长，特步主品牌和 361 度主品牌线下流水均 实现增长。 亚玛芬体育营收同比增长 30%，归母净利润显著提升，大中华区营收增 长 47%，显示出强劲的增长势头，而安踏、李宁、特步等品牌也在积极 控制库存和优化渠道。 2025 年第三季度，由于暖秋天气及消费疲软影响，运动品牌终端销售节奏有 所放缓，大众运动赛道竞争加剧，各品牌表现分化。从品类来看，跑步及户外 仍保持高 ...

智通财经APP获悉，中泰证券发布研报称，2025年三季度，运动服饰行业受暖秋与消费疲软影响，需求 分化明显，跑步/户外品类维持高景气，线上渠道好于线下；家纺行业整体复苏势头温和，但龙头公司 凭借大单品策略实现超越行业的增长，其中水星家纺成功推出的"雪糕被""人体工学枕"等科技功能单 品，直接驱动收入提速。此外，服装行业低基数下缓慢复苏，男装板块整体稳健，但利润端有所承压； 女装板块显现回暖迹象，费用优化是关键。 中泰证券主要观点如下： 运动服饰：需求分化，龙头韧性凸显 服装行业：25Q3低基数下缓慢复苏，期待Q4旺季去库 男装板块整体稳健，但利润端有所承压。25Q3海澜之家收入与利润均小幅增长、主业稳健托底，新业 态与海外业务快速扩张；比音勒芬收入微增但利润承压；报喜鸟收入正增长但利润下滑较多；九牧王收 入下滑。女装板块显现回暖迹象，费用优化是关键。25Q3地素时尚单季利润恢复双位数增长；歌力思 整体收入下滑但预计国内可比口径增长、利润扭亏；欣贺收入高增10%，但利润端压力较大；锦泓收入 微跌，但预计IP授权以及云锦业务保持高速增长。大众休闲仍在调整阶段。森马Q3收入与利润双增、 费用控制改善，Q4开局良好； ...

Investment Strategy Overview - The report emphasizes the stabilization of global tariff negotiations, which does not alter the core competitiveness of global manufacturing, and highlights optimism towards two major industrial chains and a price increase cycle [3][4]. Industry Performance Review - As of November 14, 2025, the SW textile and apparel index has increased by 16.9%, ranking 17th in relative performance across the market. The manufacturing sector shows higher certainty compared to brands still in recovery [4][8]. - Domestic demand is at a low point in 2025 but is expected to recover in 2026-2027, focusing on the characteristics of young consumer groups to explore high-growth areas in new consumption [4][21]. New Consumption Trends - High-performance outdoor apparel is identified as a growth area with low penetration and high potential, with the market size projected to reach 102.7 billion yuan in 2024, growing by 17% year-on-year [4][33]. - Discount retail is highlighted as a scarce high-growth area within the consumption sector, with rapid expansion in urban outlets and hard discount specialty stores [4][46]. - The personal care and cleaning market, particularly wet wipes, is noted for its rapid growth and increasing necessity among young consumers, with a market size in China expected to reach 100 billion yuan [4][62]. - The sleep economy is emerging as a significant market, with explosive growth in household textile products, driven by young consumers' acceptance [4][20]. - The report discusses Nike's innovation cycle, which is expected to benefit from inventory replenishment and product innovation, similar to Adidas's recovery cycle [4][20]. - The Australian wool price increase cycle is anticipated due to supply contraction and demand highlights, with potential market space comparable to previous high points in 2011 and 2018 [4][20]. - The healthcare material upgrade cycle presents broad replacement opportunities for overseas non-woven fabrics [4][20]. Global Manufacturing Insights - The report notes that the resolution of tariff variables is expected to lead to a new growth phase for leading companies [4][27]. - The textile industry has undergone a pressure test for external demand, with recent tariff negotiations expected to boost export chain expectations for 2026 [4][26]. Investment Recommendations - The report suggests focusing on high-growth new consumption areas and the competitive strength of global manufacturing as key investment strategies [4][27].

Core Viewpoint - The third-quarter reports of listed companies reflect the resilience and vitality of China's consumer market, indicating a structural adjustment period in the consumption sector with both challenges and opportunities [1] Overall Recovery - The consumer sector shows a steady recovery overall, but there is uneven performance across different segments. Essential consumption remains stable, while discretionary consumption is experiencing a divide [2] - Essential consumption sectors like food and beverages are performing well due to their necessity, with leading companies showing stable revenue and profit growth [2] - The liquor industry, representing traditional high-end consumption, is under pressure, with major companies like Wuliangye and Luzhou Laojiao reporting significant declines in revenue and profit [2] - In contrast, the new energy vehicle industry is thriving, benefiting from policy support and product upgrades, becoming a key growth driver in the consumer sector [2] Channel Transformation - Traditional retail companies are accelerating their online transformation, integrating online and offline channels to capture market changes, with those embracing digitalization seeing growth [3] Cost Pressures - Global commodity prices remain high, putting pressure on raw material and logistics costs, which challenges the gross margins of mid-to-low-end consumer companies [4] - Companies that optimize product structures and improve supply chain efficiency are demonstrating stronger profitability and market competitiveness [4] Structural Highlights - A number of structural highlights are emerging, driving high-quality development in consumer-related listed companies through innovation in technology, business models, and consumer scenarios [5] - In the smart home sector, companies like Ecovacs and Haier are experiencing significant profit growth, with Ecovacs reporting a 131% increase in net profit [5] - The traditional consumption sector is exploring new business models, with companies like Kweichow Moutai and Mercury Home Textiles achieving double-digit growth through innovative product offerings [6] New Consumption Scenarios - Companies are actively transforming to capture new consumption trends, with firms like Golden Dragon Fish and Miaokelando reporting substantial profit increases due to cost improvements and channel optimization [8] - The consumer market is becoming increasingly segmented, with new brands focusing on specific demographics and scenarios, such as new-style tea drinks and pet economy products [8] - Domestic brands are gaining market share and showing strong performance in sectors like sportswear and beauty products, driven by cultural confidence and supply chain advantages [8] Market Dynamics - The consumer market is undergoing structural upgrades, with recovery being uneven due to factors like income expectations and regional disparities [9] - Companies with strong brand barriers and unique market advantages are favored by capital, while those embracing new trends and product iterations can still find growth opportunities [9] - The competition is shifting from traditional versus new consumption to the operational efficiency and strategic vision of different companies within the same industry [9] High-Quality Development - The recovery trend in China's consumer market is moving from total growth to structural optimization, with companies encouraged to focus on high-quality development through innovation [10]

上市公司三季报如同一面镜子，映照出中国消费市场的韧性与活力。当前，上市公司消费赛道正处于结 构性调整期，挑战与机遇并存。 可选消费则呈现"冰火两重天"的格局。作为传统高端消费代表的白酒行业，三季度持续承压，消费场景 收缩导致市场进入缩量竞争模式。在已发布三季报的上市白酒企业中，仅有少数几家企业实现微增长。 五粮液三季报显示，公司今年第三季度营收为81.74亿元，同比下降52.66%；归母净利润为20.19亿元， 同比下降65.62%。泸州老窖今年第三季度实现营收66.74亿元，同比下降9.8%；归母净利润30.99亿元， 同比下降13.07%。 与之形成对比的是新能源汽车产业链，在政策红利与产品力升级的双重加持下，成为消费板块中最亮眼 的增长引擎，销量与业绩双双走高。 而家电、家居等可选消费领域，因与房地产市场深度绑定，整体承压明显，但绿色、智能、集成化的新 兴品类逆势增长，持续释放消费升级的强劲动力。 渠道变革深化，线上线下加速融合。传统零售企业不再固守线下的"一亩三分地"，线上转型步伐明显提 速，线上引流+线下体验的全渠道布局已成为行业标配。那些主动拥抱变化、数字化能力突出的企业， 成功捕捉到渠道变革的红 ...

Core Insights - The article highlights the significant growth and transformation in brand operations during the 17th edition of the Double 11 shopping festival, emphasizing the role of instant retail and flash sales in driving consumer engagement and sales growth [1][2][9]. Group 1: Performance Metrics - On the first day of Double 11, 80 brands achieved sales exceeding 100 million yuan, and 30,516 brands saw their sales double compared to the previous year [1]. - The Tmall platform maintained a leading position in the beauty category, capturing 46.2% of the total sales across major platforms during the first cycle of Double 11 [1]. - The instant retail sector saw a remarkable increase, with 19,958 restaurant brands and 863 non-restaurant brands experiencing over 100% growth in sales compared to the pre-Double 11 period [4]. Group 2: Brand Growth Strategies - Domestic designer brands experienced explosive growth, with some achieving over 10 million yuan in sales within the first 10 minutes of the event [2]. - The integration of instant retail across various scenarios is reshaping brand growth strategies, providing new avenues for efficiency and expansion [2][4]. - Tmall's "扶优" strategy aims to support brands that demonstrate originality and long-term value, with increased resources allocated to these brands [14][15]. Group 3: Consumer Engagement and Technology - The introduction of AI technology significantly improved the efficiency of product recommendations, leading to a double-digit increase in traffic distribution efficiency [12]. - The user engagement metrics showed a rise in monthly active users and increased frequency of app usage, enhancing the platform's commercial value [9]. - Flash sales not only drive immediate sales but also help brands gain deeper insights into consumer needs and preferences [6][13]. Group 4: Future Growth Pathways - Tmall is constructing a new growth pathway for brands by integrating multi-scenario consumption, leveraging AI for operational improvements, and utilizing membership systems to enhance customer retention [16]. - The strategies implemented during Double 11 are expected to pave the way for brands to evolve their growth trajectories in the future [16].

Investment Rating - The investment rating for the company is "Buy" with a target price not specified [8][19]. Core Views - The company reported a revenue of 1.054 billion yuan in Q3 2025, representing a year-on-year increase of 20.19%, and a net profit of 91 million yuan, up 43.18% year-on-year [1]. - The company has established a product matrix centered around four major products, addressing various sleep-related pain points with differentiated functionalities [2]. - The company has adopted innovative marketing strategies, including collaborations with popular IPs and hosting interactive experience exhibitions [3]. - The company is focusing on brand promotion and product innovation, aiming to enhance its core competitiveness and maintain its position as a leader in the bedding industry [4]. - The company has consistently provided stable dividend returns, with a cumulative cash dividend of 654 million yuan from 2022 to 2024 [5]. - The profit forecast for 2025-2027 has been adjusted upwards, with expected revenues of 4.6 billion, 5.0 billion, and 5.5 billion yuan, and net profits of 400 million, 450 million, and 500 million yuan respectively [6]. Financial Performance Summary - For Q1-Q3 2025, the company achieved a total revenue of 2.976 billion yuan, a year-on-year increase of 10.91%, and a net profit of 232 million yuan, up 10.74% year-on-year [1]. - The gross margin for Q3 2025 was 44.74%, an increase of 4 percentage points year-on-year, while the net margin was 8.63%, up 1.4 percentage points year-on-year [1]. - The company has maintained a stable asset-liability ratio of 20.42% [8].

Core Insights - The overall performance of companies listed on the Shanghai Stock Exchange has shown positive growth in both revenue and net profit for the third quarter of 2025, driven by effective macroeconomic policies [1] - The Science and Technology Innovation Board (STAR Market) has demonstrated robust growth, with significant increases in revenue and R&D investment among companies, particularly in high-tech sectors [2][3] - New consumption trends are emerging, with a notable rise in demand for smart and high-end products, as well as diversification in basic consumer goods [4][5] - The photovoltaic industry is transitioning from a focus on scale to quality and efficiency, aided by government policies aimed at reducing "involution" and promoting high-quality development [6][7] Group 1: Shanghai Stock Exchange Performance - In the first three quarters of 2025, companies on the Shanghai Stock Exchange achieved a total operating revenue of 37.58 trillion yuan, a slight year-on-year increase, and a net profit of 3.79 trillion yuan, up 4.5% year-on-year [1] - In Q3 2025, net profit and net profit after deducting non-recurring gains and losses increased by 11.4% and 14.6% year-on-year, respectively, with significant quarter-on-quarter growth [1] - A total of 501 companies have announced dividend plans, with cash dividends exceeding 600 billion yuan, reflecting a 3.3% year-on-year increase [1] Group 2: STAR Market Developments - The 588 companies on the STAR Market reported a combined operating revenue of 1.01 trillion yuan, marking a 6.6% year-on-year growth, with a median R&D intensity of 12.4% [2] - Among unprofitable companies on the STAR Market, those that disclosed Q3 reports showed a 35.1% increase in revenue and a 45.4% reduction in net losses, with a median R&D intensity of 44.3% [2] - High-tech manufacturing services invested 229.6 billion yuan in R&D, leading to a 10% increase in revenue and a 19% increase in net profit [2] Group 3: New Consumption Trends - Companies in the smart home sector, such as Ecovacs, reported a 131% year-on-year increase in net profit, while Haier's user co-creation initiatives led to a 15% increase in net profit [4] - In the smart wearable market, Huaqin Technology achieved over 50% growth in both revenue and net profit [4] - The food and beverage sector is expanding, with Kweichow Moutai's mid-to-high-end sales increasing by 20% year-on-year [5] Group 4: Photovoltaic and Lithium Battery Industries - The photovoltaic industry is shifting towards technological innovation and global expansion, with companies like Tongwei reporting significant reductions in losses [6] - In the lithium battery sector, companies like Huayou Cobalt and Putailai achieved net profit increases of 40% and 37%, respectively, through product optimization [7] - The steel and cement industries are also seeing improved profitability, with net profits increasing by 550% and 21% year-on-year, respectively, due to better pricing and cost management [7]

Group 1: Financial Performance of Companies - In the first three quarters of 2025, companies listed on the Shanghai Stock Exchange achieved a total operating revenue of 37.58 trillion yuan, a slight year-on-year increase [1] - Net profit reached 3.79 trillion yuan, representing a year-on-year growth of 4.5%, while the net profit after deducting non-recurring items was 3.65 trillion yuan, up 5.5% year-on-year [1] - In Q3 2025, net profit and net profit after deducting non-recurring items grew by 11.4% and 14.6% year-on-year, respectively, and by 16.9% and 19.2% quarter-on-quarter [1] Group 2: Development of Sci-Tech Innovation Board Companies - A total of 588 companies on the Sci-Tech Innovation Board reported combined operating revenue of 1.01 trillion yuan, marking a year-on-year increase of 6.6% [2] - The median R&D intensity of these companies reached 12.4%, with significant breakthroughs in various fields [2] - Among unprofitable companies on the Sci-Tech Board, 33 companies reported a revenue increase of 35.1% while reducing losses by 45.4% year-on-year [2] Group 3: Key Technological Breakthroughs - In the biopharmaceutical sector, 26 new class 1 drugs have been approved since 2025, including a globally first "rice-derived" innovative drug [3] - In high-end equipment, domestic high-end five-axis machine tools have achieved mass import substitution in key fields like aerospace [3] - In the communications sector, a global first four-channel ultra-low noise semiconductor single-photon detector has been mass-produced, setting a world record [3] Group 4: New Consumption Trends - The smart home sector is experiencing high growth, with companies like Ecovacs reporting a 131% year-on-year increase in net profit [4] - In the smart wearable market, companies like Huaqin Technology achieved over 50% growth in both revenue and net profit [5] - The food and beverage sector is expanding, with high-end yellow wine sales increasing by 20% year-on-year [5] Group 5: Industry Restructuring and Quality Improvement - The photovoltaic industry is transitioning from scale competition to quality and efficiency, with companies like Tongwei significantly reducing losses [6] - In the lithium battery sector, companies are achieving performance growth through process upgrades and product structure optimization, with Huayou Cobalt's net profit increasing by 40% [6] - The steel industry saw a 550% year-on-year increase in net profit, while the cement industry benefited from improved product prices and reduced costs [7]

Investment Rating - The investment rating for the company is "Buy" [5] Core Insights - The company achieved a revenue of 1.054 billion yuan in Q3 2025, representing a year-on-year increase of 20.2%, and a net profit attributable to shareholders of 91 million yuan, up 43.2% year-on-year [1] - The online sales channel is the main growth driver, with online revenue growing approximately 20% year-on-year, accounting for over 55% of total revenue [2] - The gross margin significantly improved to 44.7% in Q3 2025, an increase of 4.2 percentage points year-on-year, driven by product structure upgrades and a decrease in raw material costs [3] Financial Summary - For the first three quarters of 2025, the company reported a total revenue of 2.976 billion yuan, a year-on-year increase of 10.9%, and a net profit of 232 million yuan, up 10.7% year-on-year [1] - The company plans to distribute a mid-term dividend of 0.2 yuan per share, with a dividend payout ratio of 22.3% [1] - The company forecasts revenues of 4.593 billion yuan, 4.926 billion yuan, and 5.274 billion yuan for 2025, 2026, and 2027 respectively, with corresponding net profits of 394 million yuan, 429 million yuan, and 462 million yuan [4]