Investment Rating - The report maintains a "Buy" rating for the company, indicating a positive outlook for its stock performance relative to the market index [5]. Core Insights - The company reported a significant increase in revenue and net profit for Q3 2025, with revenue growing by 9.9% year-on-year to 1.2 billion yuan and net profit increasing by 50.1% to 150 million yuan [1]. - The overall revenue for the first three quarters of 2025 increased by 5.8% to 3.39 billion yuan, with a notable improvement in gross margin and net profit margin [1]. - E-commerce and direct sales are expected to continue strong growth, while franchise sales may see a reduced decline [1][2]. - The company is focusing on cost control and high-margin product sales to enhance profitability [2]. Summary by Sections Q3 Performance - Q3 2025 revenue rose by 9.9% to 1.2 billion yuan, with a gross margin increase of 3.8 percentage points to 48.1% [1]. - Net profit for Q3 reached 150 million yuan, reflecting a 50.1% year-on-year growth [1]. Year-to-Date Performance - For the first three quarters of 2025, revenue grew by 5.8% to 3.39 billion yuan, with net profit increasing by 30% to 340 million yuan [1]. - The gross margin improved by 2 percentage points to 47.9% [1]. Business Segments - E-commerce sales in H1 2025 grew by 18.32%, while direct sales increased by 5.14% [1]. - Franchise sales saw a decline of 8.65% in H1 2025, but the decline is expected to narrow in Q3 [1]. Financial Outlook - The company anticipates a 20.6% increase in net profit for the full year 2025, reaching 522 million yuan, driven by growth in e-commerce and direct sales [3]. - Revenue for 2025 is projected to grow by 6.9% to 4.872 billion yuan [3]. Valuation Metrics - The current price-to-earnings (P/E) ratio for 2025 is estimated at 14 times, with projected net profits for 2025-2027 at 522 million, 593 million, and 664 million yuan respectively [3][4].