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小众水果走俏,你会尝鲜吗?(“果”然不简单③)
Core Viewpoint - The increasing popularity of niche fruits like Huangpi, Longgong, and Jabuticaba in the market reflects a growing consumer interest, driven by unique flavors and health benefits, although challenges in cultivation and supply chain remain [8][10][12]. Group 1: Industry Insights - Huangpi is a tropical and subtropical evergreen fruit with a unique flavor, rich in nutrients, and gaining popularity due to new product developments like Huangpi tea drinks [9]. - The cultivation of Huangpi has been limited to southern China, with significant growth in areas like Guangdong and Guangxi, where it is becoming a pillar industry [10]. - The price of seedless Huangpi has more than doubled in recent years, indicating a growing market and increased interest from farmers [10]. Group 2: Sales and Distribution - Farmers are increasingly using e-commerce platforms to sell Huangpi, achieving daily sales of 3,000 to 5,000 pounds at around 20 yuan per pound [11]. - The development of cold chain logistics has mitigated transportation challenges, allowing for better preservation of Huangpi's quality during delivery [11]. - The introduction of niche fruits in retail, such as at Hema, is driven by consumer demand for variety and unique offerings [13][14]. Group 3: Consumer Behavior - Online consumers of Huangpi include those curious about its taste and those nostalgic for the fruit from their hometowns, indicating a diverse customer base [12]. - The selection of niche fruits for retail is based on consumer interest and the ability of the supply chain to maintain quality during transport [15].