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多国餐饮专家共探沙县小吃全球化路径
Zhong Guo Xin Wen Wang· 2025-12-08 13:06
Core Viewpoint - The forum on the globalization of Shaxian snacks emphasizes the strategy of "cultural first, industry follows" to promote the brand internationally, leveraging overseas Chinese communities and cultural exchange platforms to spread the story and flavors of Shaxian snacks [1]. Group 1: Globalization Strategy - The World Federation of Chinese Catering Industry and the local government of Shaxian jointly hosted a forum to discuss the global path for Shaxian snacks, gathering participants from various countries including Russia, Pakistan, France, Italy, and Canada [1]. - The unique cultural significance and high cost-performance of Chinese street snacks make them suitable for a wide consumer base, providing a competitive advantage for international expansion [1]. Group 2: Cultural Integration and Market Adaptation - Suggestions include deeply exploring the cultural connotations of Shaxian snacks and promoting cross-industry integration through a "food +" model to create multi-layered and immersive consumption scenarios [2]. - The combination of "standardization" and "localization" is recommended to maintain core flavors while adapting to the dietary habits and regulations of target countries, focusing initially on markets with high Chinese populations and acceptance of Chinese cuisine [2]. - Shaxian snacks are recognized as one of China's top ten regional snacks, with Shaxian District being awarded titles such as "Hometown of Chinese Snacks" and "Cultural City of Chinese Snacks" [2].