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“鸡排哥”人设崩塌,反转看傻全网!
商业洞察· 2025-10-09 09:21
Core Viewpoint - The article discusses the rise and fall of the popular street vendor "Chicken Brother" in Jingdezhen, highlighting the challenges faced by grassroots entrepreneurs in maintaining their authenticity and service quality amidst rapid commercialization and consumer expectations [4][20]. Group 1: Rise of Chicken Brother - Chicken Brother gained popularity during the National Day holiday, attracting long queues and praise for his affordable chicken cutlets priced at 6 yuan, which were perceived to provide significant emotional value [4][10]. - His initial success was attributed to a genuine persona, humorous interactions, and a commitment to keeping prices low, which resonated with consumers seeking authentic experiences [10][13]. Group 2: Challenges Faced - As demand surged, complaints emerged regarding long wait times and a decline in service quality, with customers noting a lack of engagement from Chicken Brother during peak hours [10][11]. - The emergence of scalpers reselling chicken cutlets at inflated prices raised concerns about the integrity of his initial "student-first" policy, leading to accusations of compromising consumer interests [13][18]. Group 3: Commercialization and Its Impact - The article highlights the tension between maintaining grassroots authenticity and the pressures of commercialization, as Chicken Brother's operations became entangled with local government initiatives aimed at promoting tourism [18][20]. - The shift from personalized service to a more transactional approach diluted the emotional value that initially attracted customers, leading to a crisis of trust [18][22]. Group 4: Lessons for Grassroots Entrepreneurs - The experience of Chicken Brother serves as a cautionary tale for grassroots businesses, illustrating the risks of rapid commercialization and the importance of balancing service quality with consumer expectations [20][22]. - The article suggests that maintaining a focus on product quality and consumer respect is essential for long-term success, especially as consumer sentiment shifts towards valuing authenticity over mere emotional appeal [22].
追完晓华追 “鸡排哥”,我们到底在找什么?
Hu Xiu· 2025-10-06 08:54
本文来自微信公众号:评论员毕舸,作者:南方锐眼,原文标题:《去年来"晓华理发店"剪头发的 如 今都去捧场"鸡排哥"了》,题图来自:视觉中国 2025年10月4日上午九点,湖南怀化长泥坡新村的晓华理发店门口,三十四号排队号已经叫到,三十多 位顾客坐在店内或站或等,手里攥着纸质号码,安静得像一个寻常街角的社区理发铺。 没人喧哗,没人直播,没有去年11月那种人头攒动、道路拥堵、小吃摊林立的热闹场面。 记者来时,晓华老师还没到店,甚至不确定今天会不会来。 店员说,现在经营已经回归正常。 墙上的价目表没变,女士洗剪吹四十五,男士三十,和去年媒体爆火时一模一样。 只是,那个曾因"听得懂话""剪得好""价格实在"而被全网追捧的理发店,热度像退潮一样,悄无声息地 落了。 一年前,这里还是全网焦点。 人们从全国各地赶来,只为让晓华老师剪一次头发。 她成了"听得懂话的理发师",也是对抗"剪头五分钟、聊天两小时"的行业痛点的符号。 晓华大姐的朴素、真诚、手艺,被无限放大,成为一种反讽都市消费主义的集体情绪出口。 可如今,潮水退去,留下的是一个回归日常的理发店,和一群依然在排队的顾客。 他们或许不再是为了"打卡",而是真的需要剪头发 ...
为什么是鸡排哥?
混沌学园· 2025-10-04 11:59
Core Insights - The article discusses the rise of "Chicken Chop Brother" (Li Junyong) in Jingdezhen, exploring the deeper mechanisms behind his popularity and success in the street food industry [1][11]. Background of Chicken Chop Brother - Chicken Chop Brother, a 48-year-old from Nanchang, Jiangxi, transitioned from being a laid-off worker to a successful street food vendor, gaining a loyal customer base over years of experience [1][3]. Family Support - The success of Chicken Chop Brother is attributed to the support of his family, referred to as the "Chicken Chop Family," who assist in various aspects of the business [1][2]. Product Quality - The success is built on the high quality of the product, with a consistent pricing strategy of 6 yuan for chicken chops, which is significantly lower than competitors, while maintaining quality through fresh ingredients [6][10]. Emotional Value - Emotional engagement is a key aspect of the business, transforming the food stall into a space of interaction and warmth, enhancing customer experience beyond just the product [7][9]. Operational Rules - Chicken Chop Brother employs a set of operational rules that cater specifically to his target demographic, such as student discounts and queue management, which have improved efficiency and customer satisfaction [10][12]. Community Impact - The rise of Chicken Chop Brother has positively impacted the local community, creating a sense of pride and contributing to the local economy, while also highlighting the importance of a supportive business environment [11][12]. Business Philosophy - The philosophy of sharing knowledge and resources with family members reflects a community-oriented approach, emphasizing collective success over individual gain [3][14]. Long-term Vision - The article suggests that while Chicken Chop Brother has achieved significant popularity, the focus should remain on sustainable growth and maintaining quality, rather than rapid expansion [10][14]. Conclusion - The story of Chicken Chop Brother illustrates the importance of authenticity, quality, and emotional connection in business, serving as a reminder that genuine human interactions can drive success in a competitive market [19].
清晨滋味,唤醒城市记忆(跟着味蕾去旅行)
Ren Min Ri Bao· 2025-10-02 22:13
Core Viewpoint - Wuhan's breakfast culture, known as "过早," offers a rich variety of local delicacies, making it a must-try experience for tourists visiting the city [8][9]. Group 1: Breakfast Delicacies - The famous "热干面" (hot dry noodles) is a staple, prepared with semi-cooked alkaline noodles, sesame sauce, and various toppings, showcasing different textures and flavors across various vendors [8]. - "糊汤粉" (thick soup noodles) is another local specialty, made with round rice noodles and a unique fish broth, often enjoyed with fried dough sticks, reflecting the local culinary heritage [9]. - "三鲜豆皮" (three-flavor bean skin) is made from a mixture of rice, yellow beans, and green beans, filled with glutinous rice and meat, offering a layered taste experience [9][10]. Group 2: Culinary Innovation and Tourism - Traditional eateries like "四季美" continue to innovate by introducing new flavors such as crab roe and shrimp soup dumplings, catering to diverse customer preferences [10]. - The "户部巷" food street has expanded significantly, now featuring over 300 shops in a 0.35 million square meter area, attracting over 10 million visitors annually, especially during peak holiday periods [8][10]. - The integration of local food experiences with tourist attractions like the Yellow Crane Tower enhances the overall visitor experience in Wuhan, contributing to the growth of the local tourism industry [10].
一鸡难求! 景德镇回应“鸡排哥”爆火
Xin Lang Cai Jing· 2025-10-02 08:03
文|《BUG》栏目 刘丽丽 景德镇五中附近摆摊卖炸鸡排的"鸡排哥"李俊永突然火了,他脱口秀式的销售风格,不仅在网上被反复 传播,而且吸引大批游客前去打卡。多位顾客表示,自己排队两三个小时才买到鸡排。 《BUG》栏目获悉,为了接住这一波流量,景德镇当地城管部门已经为鸡排哥成立了2-4人的工作专 班,维持现场秩序,引导顾客购买。环卫部门也成立了5个保洁专班,每天5点开始保洁,摆了30多个垃 圾袋。此外,景德镇文化广电旅游局工作人员也表示,后续围绕"鸡排哥"会有一揽子计划。 "鸡排哥"在爆火中也透露出几分冷静。他表示,自己炸鸡排用的是非转基因油,而且鸡排都是自己做 的,绝不是预制菜。 对于国庆节假期的客流量暴涨,"鸡排哥"称一切都是在计划当中,"我既然去了,我一定是可以,不管 有多少游客来,我都可以控制得了。" "鸡排家族"组团上阵 鸡排哥在国庆假期的热度继续攀升。有游客表示,自己从杭州开车去景德镇,路上4个多小时,排队3个 多小时,硬是没吃上"鸡排哥"的鸡排,最后只能在边上买了鸡柳走了。 9月28日,景德镇市文旅局邀请"鸡排哥"李俊永担任"文旅推介官"。在当天举行的宣传推广工作座谈会 上,"鸡排哥"李俊永做了发言 ...
台胞登陆创业“三级跳”:从“大脸鸡排”开始不断求变
Zhong Guo Xin Wen Wang· 2025-10-01 07:12
"这是我在大陆度过的又一个国庆节,也是我在湖州创业的第15年。"10月1日,在浙江湖州定居的台胞 朱永森,正与设计团队讨论一个青年文创平台的改造方案。 从"大脸鸡排""台湾奶茶"的舌尖生意,到"家庭农场""露营基地"的生活诗意,再到如今打造两岸文创孵 化基地的梦想平台——回顾在大陆创业的十五载,朱永森的创业之路完成了精彩的"三级跳"。 他说:"大陆机遇很多,但必须敏锐地适应每一个'转弯',不断求变才能跟上这里的发展节奏。" 朱永森在湖州的家庭农场。(资料图)(受访者供图) 2000年初,来自台湾台中的朱永森因贸易采购首次来到湖州。"当时我以为'湖州'是'福州',闹了个笑 话。" "这里很安静,充满江南水乡的韵味。"他被这座城市的潜力所吸引,在从事贸易的同时,于2010年左右 与朋友"试水"创业,开设以"大脸鸡排"为特色的台湾小吃店。 得益于当时市场的蓬勃生机,小店迅速打响名号,成为游客争相打卡之地。 中新社湖州10月1日电 题:台胞登陆创业"三级跳":从"大脸鸡排"开始不断求变 作者 林波 尽管后来奶茶行业经历起伏,门店数量有所收缩,但他始终坚信大陆市场的巨大潜力。 这份信念也让他深深扎根湖州,并与吴兴东林的 ...
景德镇“鸡排哥”抵制“黄牛”,限购2份,怕顾客排队排太久
2 1 Shi Ji Jing Ji Bao Dao· 2025-09-30 10:28
据钱江视频,近日为抵制黄牛囤货加价行为,江西景德镇"鸡排哥"李俊永宣布每人限购2份鸡排。他对 此表示,黄牛高价转售严重侵犯了排队顾客的利益,浪费他人时间,且扰乱市场秩序。此前,其鸡排被 黄牛炒至50元一份,价格抬高近10倍。此举旨在让更多顾客公平购买,维护排队秩序与经营初心。 (原标题:景德镇"鸡排哥"抵制"黄牛",限购2份,怕顾客排队排太久) ...
9.9元的蟹皇面,6块的鸡排:为什么“笨人”正在偷偷赚大钱
Zhong Guo Shi Pin Wang· 2025-09-30 02:55
把"真"字写在脸上,才有门票 景德镇校门口,鸡排哥把刚出油锅的鸡排往纸袋里一甩——袋子不封口,热油顺着边缘往下滴,6块钱,买不了吃亏,也买不了上当。抖音直播间三太子 蟹黄干脆面爆火2年多,单链接3亿包销量,9.9元30袋的超高性价比,包装袋上还赫然印着一行红字:三太子蟹黄干脆面里真有蟹黄,海鲜过敏者请勿食 用。一个用敞口证明分量,一个真材实料,同样把"缺斤少两"的焦虑撕了个口子,让围观群众瞬间心安:这年头,肯把"真"字写在脸上的,难得。 "不接散户"与"过敏也认"——看似反骨,实则算盘精得吓人 鸡排哥每天4:30后不接散户,理由简单粗暴:学生才是主力,别让加班族插队。三太子更绝,面对"吃了过敏"的投诉,不删帖、不甩锅,直接道歉发公 告:真含蟹黄,海鲜过敏者食用真过敏。一个用时间筛选客群,一个用代价证明品质,表面看都是"反骨",骨子里都是成本计算:省下解释的功夫,换来 信任的复利。流量时代,最稀缺的不是创意,而是敢于立规矩的人。 价格越低,情绪越贵 网友给鸡排哥算过账:60元的情绪价值+600元的服务体验,6块只是门票。蟹皇面的抖音评论区里,高频留言是:"9.9元吃出99元大闸蟹的满足感。"便宜 只是钩子,背后 ...
人均40+抢着买!“猪油渣”小吃店,下一个网红还是昙花一现?
Sou Hu Cai Jing· 2025-09-28 04:28
文 | 职业餐饮网 三水 昔日边角料——猪油渣,竟然摇身一变,成了排长队的小吃专卖店? 最近,职餐记者观察发现,在北京合生汇、长楹天街等大型商圈,陆续开出了一批以吉屋出猪、岛姜家为主的"脂渣专营店"。上海、苏州、南京等城市,一 批"脂渣专营店"也陆续冒头。 它们以"脂渣"这一单品为主打,搭配猪油或鱼片等产品一起售卖,现做现炸,人均价格40元以上。 这批"脂渣店"在模式上有何特点?这场从 "餐桌配角" 到 "主角门店" 的逆袭,又能否火遍全国? 从餐桌"边角料"到小吃的逆袭, "脂渣"专营店火了! "口感紧实有嚼劲,越嚼越香""挺热闹的,排队的人很多""回家当零食解馋"…… 以往想到"脂渣",大多是家庭熬完猪油剩下的边角料,但眼下它们正成为小吃赛道的"主角"。 1、选址在高流量商圈,抢占"休闲小吃"赛道 "正餐小吃化,饮食零食化。" 在这样的消费趋势下,像阿甘锅盔、小蹄大作、亲爱的锅包YOU等越来越多品牌因把传统菜品"小吃化"而走红。 如今的脂渣店同样如此。它们打破了猪油渣家庭自制的传统场景,把它从过去的餐桌"边角料"变成小吃,甚至开出专门的档口店。 在具体形式上,这批脂渣专营店也自成特色。 首先在选址上,与很 ...
舌尖上的青岩小吃推荐榜:四味封神,解锁古镇600年烟火气
Zhong Guo Shi Pin Wang· 2025-08-22 08:31
Core Insights - The article highlights the culinary treasures of Qingyan Ancient Town, emphasizing the unique flavors and historical significance of local snacks [1][6] Group 1: Signature Dishes - Huang Laobo's Rose Sugar is presented as a must-try delicacy, showcasing a century-old craftsmanship that has been passed down through four generations, with three notable variations: Classic Rose Sugar, Sesame Rose Sugar, and Mini Rose Sugar Balls [1] - Qingyan Chicken Spicy Corner features local chicken cooked with a secret chili paste and various spices, resulting in a rich, savory dish that pairs well with rice and noodles [3] - Crispy Potato Cakes are made from steamed and mashed local potatoes, fried to a golden crisp, providing a simple yet satisfying street food experience [3] Group 2: Refreshing Treats - Rose Ice Powder is described as a refreshing summer dessert, combining hand-made ice powder with sweet rose syrup and various toppings, offering a cooling relief from the heat [4] Group 3: Cultural Significance - The culinary offerings of Qingyan are portrayed as a blend of poetic heritage and local flavors, inviting visitors to experience the town's rich history through its food [6]