本次活动由福建省商务厅、三明市人民政府、福建省人民政府驻北京办事处、福建省驻北京人才工作服 务总站指导，三明市沙县区人民政府、三明市商务局主办，三明市人民政府驻北京联络处、北京沙县企 业商会协办。活动为期三天，不仅融合了沙县小吃新版品牌形象发布、沙县特色旅游线路推介、特色非 遗展演等多元环节，而且通过"产业招商+非遗体验+美食品鉴"的形式，全方位展示沙县的文化底蕴、 产业基础、营商环境及小吃魅力。 福建省人民政府驻北京办事处党组书记、主任施宇辉，福建省三明市政府副市长吴健成，福建省三明市 沙县区委副书记、区长吴晓峰分别致辞。施宇辉表示，福建省驻京办将助力沙县讲好美食文化故事，推 动小吃与文旅产业融合发展。吴健成称，三明将沙县小吃产业作为富民产业，加快推进全产业链发展， 期待与客商共享商机。吴晓峰表示，沙县区委区政府将持续推动沙县小吃产业"五化"转型升级，诚邀各 界投资沙县。 ...

Core Viewpoint - The event "Beautiful Sanming Show, Intangible Cultural Heritage Shaxian Flavor" aims to enhance the brand recognition of Shaxian snacks and stimulate the vitality of business entities, contributing to rural revitalization and the development of the new Min cuisine [1][2]. Group 1: Event Objectives and Goals - The event is part of Fujian Province's eight major actions to expand consumption and accelerate the development of the new Min cuisine layout [1]. - The Shaxian snack industry is positioned as a key sector for economic development, job stability, and income growth [2]. Group 2: Government Support and Initiatives - The Fujian Provincial Government's Beijing Office will act as a strategic support for Shaxian, promoting industrial upgrades and brand awareness [1]. - The local government emphasizes the transformation of the Shaxian snack industry towards standardization, industrialization, chain development, internationalization, and digitization [2]. Group 3: Event Activities and Features - The event includes the launch of a new brand image for Shaxian snacks, promotion of Shaxian tourism routes, and a showcase of intangible cultural heritage [2]. - The three-day event features a comprehensive and immersive presentation of Shaxian's cultural heritage, industrial foundation, and favorable business environment [2].

Core Viewpoint - Agricultural Bank of China Fujian Branch focuses on enhancing financial support for local key industrial chains, aiming to boost rural revitalization and contribute to the development of the real economy and common prosperity [1] Financial Support and Growth - As of the end of March this year, the agricultural loans balance of Agricultural Bank of China Fujian Branch reached 249.45 billion yuan, with a net increase of 18.17 billion yuan since the beginning of the year [2] - The bank has visited over 3,000 out of 3,061 agricultural industrialization leading enterprises in the province, achieving a coverage rate of 99% [3] - The credit support coverage rate for these enterprises has increased to 20.48%, up by 6.66 percentage points since the beginning of the year [3] Service Model Innovation - The bank has established a three-tiered service system focusing on national, provincial, and county-level leading enterprises to ensure precise service delivery [3] - The Nanping Branch has developed financial service solutions tailored to the tea industry, integrating financial services into the entire tea production and sales chain [4] Customized Financial Solutions - The bank tailors comprehensive financial service plans for local advantageous industries such as tea, bamboo, and aquatic products [5] - In Longhai District, the bank provided a 2 million yuan working capital loan to a leading enterprise in the freeze-dried food industry, facilitating production expansion and research and development [6] Community and Economic Impact - The bank has launched a comprehensive service plan for the Sha County snack industry, addressing financial bottlenecks across the agricultural product supply chain [7] - The "Huinong e-loan (Sha County Snacks)" product has successfully supported local entrepreneurs, with the Sha County branch providing a total of 934 million yuan in credit support to 4,112 snack owners and their partners as of the end of March [8]

Core Viewpoint - Zhengxin Chicken has faced significant backlash due to repeated food safety issues, leading to a drastic reduction in its store count from 25,000 to approximately 10,000, undermining its ambitious goal of reaching 100,000 stores [2][9]. Food Safety Issues - A viral video showing maggots in a chicken leg has reignited public outrage against Zhengxin Chicken, prompting the local market supervision authority to investigate the incident [1]. - The company has a history of food safety violations, including improper food handling and the presence of pests in its stores [3][4][5]. - Complaints on consumer platforms highlight serious issues such as finding maggots and raw meat in food, indicating systemic problems in food safety management [6]. Management and Operational Challenges - Experts suggest that the frequent food safety problems reflect significant management flaws, particularly in franchise oversight and supply chain management [7]. - The company has been criticized for inadequate employee training, leading to poor hygiene practices and operational standards [7]. - Zhengxin Chicken's responses to food safety incidents have often been vague, lacking clear corrective measures communicated to the public [7]. Decline in Store Count - The number of Zhengxin Chicken stores has halved from its peak of 25,000, with current estimates around 10,695 [9]. - The decline is attributed to damage to the brand's image and increased market competition, as well as a limited product range that fails to meet diverse consumer demands [10]. Brand Positioning and Market Strategy - Zhengxin Chicken was once a leading brand with a strong market presence, leveraging low prices to drive sales [8]. - The company has faced challenges in innovating its product offerings and connecting with younger consumers, which may hinder its growth potential [10].

Core Insights - The opening of the Sha County Snack flagship store in Riyadh marks the brand's first entry into the Middle East market, indicating a significant expansion strategy for the company [1] Company Overview - The store offers a diverse menu featuring over 60 dishes across 12 categories, including well-known items such as "Four Great Kings" mixed noodles, flat meat, steamed dumplings, and stewed pot, as well as local adaptations like soup noodles and set meals [1] Market Strategy - The menu has been carefully adjusted to cater to local consumer tastes, demonstrating the company's commitment to adapting its offerings for the new market [1]

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