近日，"淮南牛肉汤"集体商标正式获得国家知识产权局商标局批准注册。这标志着淮南牛肉汤这道传统 地方美食迎来了从分散经营到统一品牌、从低水平同质化竞争到高质量产业化发展的新起点。 近年来，不少地方特色小吃通过申请集体商标，加强知识产权保护，守住产品的标准和门槛。同时，推 动地方小吃实施品牌战略，既团结协作又良性竞争，越做越好，从而进一步走向全国。例如，闻名全国 的"沙县小吃"早在1998年就注册了服务商标。2015年,"沙县小吃及图形"集体商标获准注册，成为其进 一步发展壮大的强大助力。 对消费者而言，集体商标意味着品质承诺和消费信任。使用了统一图形商标的门店，代表其制作规范、 食品质量有保证。消费者无需担心口味和质量的随机性，无论在哪家授权门店，都能享受统一标准的美 味体验，这种可预测性极大地增强了消费信心。在授权门店，消费者购买的不仅是一碗小吃，更是一种 被认可的文化体验和质量保证。对产业来说，集体商标攥起了分散的门店力量，把各做各的变成共同维 护一个品牌。 当然，能否让全国消费者在任何一家授权门店都尝到"地道味儿"，实现产业高质量发展，关键在于后续 如何管理和使用集体商标。 要把握好集体商标管理的分寸，找 ...

Group 1 - The event aims to promote the integration of Sha County's snack culture with the tourism industry, enhancing its cultural storytelling [1] - The local government emphasizes the development of the Sha County snack industry as a means to improve the livelihoods of residents and accelerate the full industry chain development [1] - The Sha County government is committed to the transformation and upgrading of the snack industry, inviting various sectors to invest in Sha County [1] Group 2 - The event is guided by multiple governmental bodies and features a three-day program that includes the launch of a new brand image for Sha County snacks, promotion of unique tourism routes, and showcasing of intangible cultural heritage [1] - The format of the event combines industry investment attraction, cultural experiences, and food tasting to comprehensively display Sha County's cultural heritage, industrial foundation, business environment, and snack appeal [1]

Core Viewpoint - The event "Beautiful Sanming Show, Intangible Cultural Heritage Shaxian Flavor" aims to enhance the brand recognition of Shaxian snacks and stimulate the vitality of business entities, contributing to rural revitalization and the development of the new Min cuisine [1][2]. Group 1: Event Objectives and Goals - The event is part of Fujian Province's eight major actions to expand consumption and accelerate the development of the new Min cuisine layout [1]. - The Shaxian snack industry is positioned as a key sector for economic development, job stability, and income growth [2]. Group 2: Government Support and Initiatives - The Fujian Provincial Government's Beijing Office will act as a strategic support for Shaxian, promoting industrial upgrades and brand awareness [1]. - The local government emphasizes the transformation of the Shaxian snack industry towards standardization, industrialization, chain development, internationalization, and digitization [2]. Group 3: Event Activities and Features - The event includes the launch of a new brand image for Shaxian snacks, promotion of Shaxian tourism routes, and a showcase of intangible cultural heritage [2]. - The three-day event features a comprehensive and immersive presentation of Shaxian's cultural heritage, industrial foundation, and favorable business environment [2].

Group 1: Industry Insights - The Fujian provincial government emphasizes the importance of the Sha County snack industry as a distinctive feature for economic development, advocating for innovation, automation, and skill training to enhance product offerings and integrate with the cultural tourism sector [1][4] - The Sha County snack industry boasts nearly 100,000 outlets nationwide, generating over 55 billion yuan in annual revenue, with international presence in 79 countries and regions [4] - Recent policies have supported the development of the Sha County snack industry, including its inclusion in national revitalization plans and local cooperation initiatives [4] Group 2: Market Potential and Challenges - Despite the high recognition of Sha County snacks, there is a noted gap in converting this recognition into significant tourist traffic, indicating untapped potential in the food and tourism sectors [4][5] - The local economy, with a GDP of 34.733 billion yuan in 2023, shows that the tertiary sector, including food and tourism, comprises less than 40%, highlighting room for growth [4] - Concerns have been raised regarding the aging and potential decline of the Sha County snack brand, necessitating strategies to enhance market competitiveness and city branding [5]

Core Insights - The development of local snack industries can significantly boost economic growth and cultural heritage, transforming traditional street food into standardized, branded, and scaled operations [1][2] - Local snacks, such as Shaxian snacks and Liuzhou snail noodles, have evolved from street vendors to billion-dollar industries, showcasing the potential for modernization and industrialization in the food sector [1] - The snack industry not only supports local economies but also serves as a cultural emblem, connecting overseas individuals with their roots and introducing local flavors to a broader audience [1][2] Industry Overview - The low entry barriers of the snack industry make it accessible for many, providing income and entrepreneurial opportunities for individuals, particularly returnees [2] - The collective impact of numerous small snack businesses contributes to social stability and improved living standards, highlighting the importance of grassroots economic activities [2] - Emphasizing craftsmanship and innovation in the snack industry can lead to expansive growth and new market opportunities [2]

Core Viewpoint - The establishment of local food safety standards is essential for the long-term development of regional cuisines, balancing flavor and standardization to enhance quality and market order [1][2][3]. Group 1: Importance of Standardization - The trend of setting standards for local delicacies is gaining momentum, with recent proposals for standards on black garlic, chicken cake, and glutinous rice lotus root in Jiangsu Province [1]. - The increasing number of snack and fast food outlets, exceeding 3.6 million nationwide as of March this year, highlights the growing market demand for local cuisines [1]. - Standardization can help address issues of inconsistent quality and safety in local food offerings, which are often affected by varying business practices and environmental conditions [1][2]. Group 2: Benefits of Standardization - Standardization promotes controllable quality and operational norms, allowing regional specialties to be more recognizable and marketable [2][3]. - Successful examples include Liuzhou snail noodles, which transformed from street food to a popular brand with an annual output value reaching hundreds of billions, and Shaxian snacks, which have expanded to around 80 countries [2]. - The experience shows that standardization lays a solid foundation for the normalization, branding, and scaling of local cuisines, enhancing brand influence and market competitiveness [2]. Group 3: Implementation of Standards - The process of setting standards requires careful consideration to avoid losing the unique essence of local cuisines, focusing on "taste standards" rather than a uniform "standard taste" [3]. - Standards should be practical and based on thorough research, identifying key indicators that reflect product characteristics and converting them into quantifiable parameters [3]. - Flexibility in standards is necessary to allow for differentiation and innovation in food quality, with recommendations for non-mandatory guidelines to encourage positive development [3][4]. Group 4: Enforcement and Compliance - Effective implementation of standards is crucial, necessitating strong regulatory oversight and self-discipline among businesses to uphold the integrity of local food brands [4]. - The goal is to find a balance between tradition and standardization, enabling local cuisines to thrive and gain international recognition [4].

Core Viewpoint - The recent plagiarism controversy between Meizhou and Fujian's cultural tourism departments highlights the creative challenges and insufficient cultural IP development in the current tourism industry under flow anxiety [1] Group 1: Responses from Involved Parties - Shaxian adopted a soft marketing approach by leveraging the situation to promote its local cuisine, using humor to maintain original rights while enhancing brand exposure [3] - Meizhou's passive response revealed three major shortcomings: weak copyright awareness, lack of cultural confidence, and delayed public response, which are common operational flaws in local tourism departments [4][5] - Fujian's tourism department suggested a collaborative approach to creativity, encouraging other regions to build on original content while incorporating local characteristics, thus promoting a "symbiotic communication" model [6][7] Group 2: Industry Trends and Challenges - The local cultural tourism sector faces intense competition on new media platforms, leading to a "flow internalization" dilemma, where short-term popularity is prioritized over originality and cultural depth [8] - To transition from "flow internalization" to "value creation," the industry must focus on local cultural uniqueness, enhance service quality, innovate communication methods, and establish long-term mechanisms for user engagement [9]

Core Insights - The tourism market in Sanming, Fujian Province, experienced a significant surge during the May Day holiday, with a total of 2.2597 million visitors and a total tourism expenditure of 1.547 billion yuan [1][3]. Group 1: Visitor Statistics - Sanming received 2.2597 million tourists during the May Day holiday in 2025, marking a notable increase in visitor numbers [1]. - The total tourism expenditure reached 1.547 billion yuan, indicating strong consumer spending in the region [1]. Group 2: Popular Attractions and Activities - The Jinh Lake Scenic Area in Taining achieved a record single-day visitor count, attributed to its unique Danxia landform and stunning scenery [3]. - Popular spots included the azalea sea at Jinyao Mountain in Jianing and the "One Line Sky" at Taoyuan Cave in Yong'an, which became trending destinations [3]. - Cultural experiences such as the "Shoulder on Good Play" event in Dongmen Ancient Street and DIY activities in Hakka ancestral lands attracted significant attention from families and young visitors [3][5]. Group 3: Innovative Tourism Offerings - Taining Ancient Town hosted daily performances of traditional arts, drawing nearly 10,000 participants each day [5]. - Immersive experiences like bonfire parties and themed events at various locations catered to younger demographics [5]. - Educational tourism gained traction with family-friendly activities focused on nature and local culture, such as exploring geological wonders and engaging in rural life experiences [5]. Group 4: Enhanced Visitor Services - Sanming provided 22,000 free parking spaces to alleviate congestion and improve visitor convenience [5]. - Major scenic spots offered luggage storage services, and some hotels provided complimentary refreshments for tourists [5]. - Traffic management strategies were implemented to enhance the overall visitor experience, including flexible law enforcement for minor traffic violations [5].

Group 1 - The core idea of the articles is the integration of cultural tourism into universities, leveraging youth engagement to empower industry development [1][2][3] - The "Taste of Shaxian" event at China Media University marks the beginning of a series of promotional activities aimed at connecting local cuisine with university students, targeting over 5 million young visitors annually [1][2] - The initiative includes a short video competition to encourage students to document their cultural tourism experiences, showcasing a new narrative perspective [2][3] Group 2 - The collaboration between universities and local governments aims to transform tourism resources into cultural production materials, enhancing the educational experience for students [2][3] - Various programs, such as the "Starry Plan" and "Spring Break Experience Officer Recruitment," are designed to create a two-way channel between universities and local cultural tourism resources [2][3] - The emphasis on digital innovation and collaboration between cultural institutions and universities is seen as a way to stimulate youth creativity and participation in cultural heritage [3][4] Group 3 - The articles highlight the importance of utilizing university research strengths in artificial intelligence and digital industries to develop unique cultural products [4][5] - Deep cooperation between universities and local governments is encouraged to foster social practice, innovation, and volunteer services [4][5] - Establishing a complete support chain from creative incubation to entrepreneurial implementation is suggested to enhance the cultural tourism industry [3][4]

中国青年报客户端讯（中青报·中青网记者 林洁）4月21日，由南方航空执飞的广州至三明航线开通，为 广东游客架起了探寻沙县小吃的"寻味通道"。 活动现 三明市位于福建西北部，是红色革命老区。三明被誉为"生态绿都"，拥有中国丹霞福建泰宁世界自然遗 产、泰宁世界地质公园。三明自古人杰地灵，文化底蕴厚重。这里是闽人之源、闽江之源、闽学之源、 闽师之源，也是"客家祖地"。 场。主办方供图 乘"广州—三明"首航班机出发。主办方供图 当天，广之旅组织游客搭乘首航班机开启为期3天的深度之旅，行程围绕"生态自然""美食文化"双主 题，涵盖被誉为"汉唐古镇、两宋名城"的泰宁古城、"丹霞洞穴博物馆"寨下大峡谷等核心景区。游客们 将深入沙县小吃发源地体验非遗技艺，参与扁肉制作；参加沙县小吃名菜欢迎晚宴，探店老字号，溯源 正宗风味。 在2025年广州—三明航旅线路发布会暨三明市文旅康养产品（大湾区）推介会上，主办方聚焦三明美食 文化，带领与会者沉浸式领略沙县小吃、永安小吃、宁化客家小吃等"三大小吃"，以及沙县全牛宴、永 安全笋宴、泰宁全鱼宴等"一县一全宴"的饮食文化魅力。 广州至三明的直飞航线每日执飞，单程飞行时长约1.5小时。通过此 ...