Core Viewpoint - The article discusses the evolution and transformation of Shaxian snacks, highlighting the shift from traditional family-run shops to a more standardized and branded approach in response to market changes and competition [1][3][42]. Group 1: Historical Context - Shaxian snacks began as a low-cost dining option, with the slogan "one yuan to enter, two yuan to fill up," appealing to migrant workers [42]. - The rapid expansion of Shaxian snacks saw nearly 90,000 shops opened across the country, despite the small population of Shaxian County [1][3]. - The local government recognized the potential of the snack industry in the 1990s, establishing support systems and promotional events to boost its growth [24][27][31]. Group 2: Current Challenges - In recent years, over 10,000 Shaxian snack shops have closed, with more than 3,000 closures in the last two years alone, indicating a saturation of the market and increased competition [3][42]. - The traditional "couple shop" model is showing signs of fatigue, with issues such as poor hygiene and the rise of low-cost fast food alternatives [3][42]. - The presence of "pseudo Shaxian snacks" and a lack of standardization in offerings have further complicated the market landscape [3][42]. Group 3: Transformation Efforts - Entrepreneurs like Guan Jianjiang have pivoted to producing sauces, recognizing the popularity of Shaxian condiments across regions [7][10]. - The local government and business owners are exploring new business models, including digitalization, standardization, and internationalization, to revitalize the industry [34][35]. - Training programs for snack shop owners are being implemented to ensure consistency and quality in food preparation [15][34]. Group 4: Future Directions - The Shaxian government is focusing on creating a professional food industry park and has established multiple subsidiaries to support the snack industry [35][34]. - Innovative marketing strategies, such as food exhibitions and creative competitions, are being employed to attract younger consumers and modernize the brand [36][34]. - The emphasis on diverse and affordable menu options continues to resonate with consumers, maintaining the core values of Shaxian snacks while adapting to contemporary tastes [38][42].

Group 1 - The core viewpoint emphasizes that rural revitalization relies on industry, with regions encouraged to develop their unique paths for revitalization [2][11][24] - Xi Jinping highlighted the importance of modern agriculture and the need for comprehensive development of the agricultural industry chain, including seed, planting, and market aspects [5][6][21] - The focus on tourism as a significant industry, with an emphasis on preserving local characteristics and cultural heritage to enhance rural tourism [8][9][34] Group 2 - The necessity for high-standard farmland construction and the promotion of moderate-scale operations to improve grain yield and quality [15][16] - The integration of ecological considerations into agricultural modernization, promoting organic products, rural tourism, and leisure agriculture [32][34] - The importance of developing characteristic industries as a vital approach to achieving rural revitalization, with a focus on local specialties and market demands [24][36][40]

Core Insights - The event in Sanming, Fujian, showcased the integration of cultural heritage and emergency services through immersive experiences in local cuisine [1][3] - The promotion of Sha County's unique culinary culture aims to enhance its brand value as a "Cultural City of Chinese Snacks" [3][5] Group 1: Cultural and Culinary Promotion - Nearly 40 domestic and international fire rescue personnel participated in a hands-on experience of Sha County's culinary heritage [1] - Participants engaged in the preparation and tasting of local snacks, highlighting the appeal of Sha County's food culture [3] Group 2: Economic and Industrial Development - Sha County is leveraging its modern firefighting training base to stimulate cultural and tourism consumption [5] - The region is implementing an emergency industry cultivation plan, focusing on high-end machinery manufacturing and promoting synergy between various sectors [5] - The training base has attracted over 10,000 participants from more than 40 countries and 31 provinces in China, enhancing the influence of the emergency industry [5]

Core Insights - The collective trademark for "Huainan Beef Soup" has been officially registered, marking a new phase for this traditional local delicacy from decentralized operations to a unified brand and from low-level homogenized competition to high-quality industrial development [1] Group 1: Trademark Registration and Impact - The registration of the collective trademark signifies a shift towards brand strategy implementation for local snacks, enhancing intellectual property protection and maintaining product standards [1] - Other local specialties, such as "Shaxian Snacks," have successfully registered collective trademarks, which have significantly contributed to their growth and development [1] Group 2: Consumer and Industry Benefits - For consumers, collective trademarks represent a commitment to quality and trust, ensuring a consistent taste and quality across authorized outlets [1] - The use of a unified graphic trademark in authorized stores guarantees standardized production and food quality, enhancing consumer confidence in their dining experience [1] Group 3: Management and Future Development - The effective management and use of collective trademarks are crucial for achieving high-quality industrial development and ensuring that consumers can enjoy authentic flavors at any authorized outlet [1] - Balancing standardization with flexibility is essential for industry associations to maintain brand reputation while accommodating the needs of small and micro businesses [2] - The modernization of local snacks should not abandon tradition but rather rejuvenate it through contemporary management practices and technology [2]

Group 1 - The event aims to promote the integration of Sha County's snack culture with the tourism industry, enhancing its cultural storytelling [1] - The local government emphasizes the development of the Sha County snack industry as a means to improve the livelihoods of residents and accelerate the full industry chain development [1] - The Sha County government is committed to the transformation and upgrading of the snack industry, inviting various sectors to invest in Sha County [1] Group 2 - The event is guided by multiple governmental bodies and features a three-day program that includes the launch of a new brand image for Sha County snacks, promotion of unique tourism routes, and showcasing of intangible cultural heritage [1] - The format of the event combines industry investment attraction, cultural experiences, and food tasting to comprehensively display Sha County's cultural heritage, industrial foundation, business environment, and snack appeal [1]

Core Viewpoint - The event "Beautiful Sanming Show, Intangible Cultural Heritage Shaxian Flavor" aims to enhance the brand recognition of Shaxian snacks and stimulate the vitality of business entities, contributing to rural revitalization and the development of the new Min cuisine [1][2]. Group 1: Event Objectives and Goals - The event is part of Fujian Province's eight major actions to expand consumption and accelerate the development of the new Min cuisine layout [1]. - The Shaxian snack industry is positioned as a key sector for economic development, job stability, and income growth [2]. Group 2: Government Support and Initiatives - The Fujian Provincial Government's Beijing Office will act as a strategic support for Shaxian, promoting industrial upgrades and brand awareness [1]. - The local government emphasizes the transformation of the Shaxian snack industry towards standardization, industrialization, chain development, internationalization, and digitization [2]. Group 3: Event Activities and Features - The event includes the launch of a new brand image for Shaxian snacks, promotion of Shaxian tourism routes, and a showcase of intangible cultural heritage [2]. - The three-day event features a comprehensive and immersive presentation of Shaxian's cultural heritage, industrial foundation, and favorable business environment [2].

Group 1: Industry Insights - The Fujian provincial government emphasizes the importance of the Sha County snack industry as a distinctive feature for economic development, advocating for innovation, automation, and skill training to enhance product offerings and integrate with the cultural tourism sector [1][4] - The Sha County snack industry boasts nearly 100,000 outlets nationwide, generating over 55 billion yuan in annual revenue, with international presence in 79 countries and regions [4] - Recent policies have supported the development of the Sha County snack industry, including its inclusion in national revitalization plans and local cooperation initiatives [4] Group 2: Market Potential and Challenges - Despite the high recognition of Sha County snacks, there is a noted gap in converting this recognition into significant tourist traffic, indicating untapped potential in the food and tourism sectors [4][5] - The local economy, with a GDP of 34.733 billion yuan in 2023, shows that the tertiary sector, including food and tourism, comprises less than 40%, highlighting room for growth [4] - Concerns have been raised regarding the aging and potential decline of the Sha County snack brand, necessitating strategies to enhance market competitiveness and city branding [5]

Core Insights - The development of local snack industries can significantly boost economic growth and cultural heritage, transforming traditional street food into standardized, branded, and scaled operations [1][2] - Local snacks, such as Shaxian snacks and Liuzhou snail noodles, have evolved from street vendors to billion-dollar industries, showcasing the potential for modernization and industrialization in the food sector [1] - The snack industry not only supports local economies but also serves as a cultural emblem, connecting overseas individuals with their roots and introducing local flavors to a broader audience [1][2] Industry Overview - The low entry barriers of the snack industry make it accessible for many, providing income and entrepreneurial opportunities for individuals, particularly returnees [2] - The collective impact of numerous small snack businesses contributes to social stability and improved living standards, highlighting the importance of grassroots economic activities [2] - Emphasizing craftsmanship and innovation in the snack industry can lead to expansive growth and new market opportunities [2]

Core Viewpoint - The establishment of local food safety standards is essential for the long-term development of regional cuisines, balancing flavor and standardization to enhance quality and market order [1][2][3]. Group 1: Importance of Standardization - The trend of setting standards for local delicacies is gaining momentum, with recent proposals for standards on black garlic, chicken cake, and glutinous rice lotus root in Jiangsu Province [1]. - The increasing number of snack and fast food outlets, exceeding 3.6 million nationwide as of March this year, highlights the growing market demand for local cuisines [1]. - Standardization can help address issues of inconsistent quality and safety in local food offerings, which are often affected by varying business practices and environmental conditions [1][2]. Group 2: Benefits of Standardization - Standardization promotes controllable quality and operational norms, allowing regional specialties to be more recognizable and marketable [2][3]. - Successful examples include Liuzhou snail noodles, which transformed from street food to a popular brand with an annual output value reaching hundreds of billions, and Shaxian snacks, which have expanded to around 80 countries [2]. - The experience shows that standardization lays a solid foundation for the normalization, branding, and scaling of local cuisines, enhancing brand influence and market competitiveness [2]. Group 3: Implementation of Standards - The process of setting standards requires careful consideration to avoid losing the unique essence of local cuisines, focusing on "taste standards" rather than a uniform "standard taste" [3]. - Standards should be practical and based on thorough research, identifying key indicators that reflect product characteristics and converting them into quantifiable parameters [3]. - Flexibility in standards is necessary to allow for differentiation and innovation in food quality, with recommendations for non-mandatory guidelines to encourage positive development [3][4]. Group 4: Enforcement and Compliance - Effective implementation of standards is crucial, necessitating strong regulatory oversight and self-discipline among businesses to uphold the integrity of local food brands [4]. - The goal is to find a balance between tradition and standardization, enabling local cuisines to thrive and gain international recognition [4].

Core Viewpoint - The recent plagiarism controversy between Meizhou and Fujian's cultural tourism departments highlights the creative challenges and insufficient cultural IP development in the current tourism industry under flow anxiety [1] Group 1: Responses from Involved Parties - Shaxian adopted a soft marketing approach by leveraging the situation to promote its local cuisine, using humor to maintain original rights while enhancing brand exposure [3] - Meizhou's passive response revealed three major shortcomings: weak copyright awareness, lack of cultural confidence, and delayed public response, which are common operational flaws in local tourism departments [4][5] - Fujian's tourism department suggested a collaborative approach to creativity, encouraging other regions to build on original content while incorporating local characteristics, thus promoting a "symbiotic communication" model [6][7] Group 2: Industry Trends and Challenges - The local cultural tourism sector faces intense competition on new media platforms, leading to a "flow internalization" dilemma, where short-term popularity is prioritized over originality and cultural depth [8] - To transition from "flow internalization" to "value creation," the industry must focus on local cultural uniqueness, enhance service quality, innovate communication methods, and establish long-term mechanisms for user engagement [9]