本次活动由福建省商务厅、三明市人民政府、福建省人民政府驻北京办事处、福建省驻北京人才工作服 务总站指导，三明市沙县区人民政府、三明市商务局主办，三明市人民政府驻北京联络处、北京沙县企 业商会协办。活动为期三天，不仅融合了沙县小吃新版品牌形象发布、沙县特色旅游线路推介、特色非 遗展演等多元环节，而且通过"产业招商+非遗体验+美食品鉴"的形式，全方位展示沙县的文化底蕴、 产业基础、营商环境及小吃魅力。 福建省人民政府驻北京办事处党组书记、主任施宇辉，福建省三明市政府副市长吴健成，福建省三明市 沙县区委副书记、区长吴晓峰分别致辞。施宇辉表示，福建省驻京办将助力沙县讲好美食文化故事，推 动小吃与文旅产业融合发展。吴健成称，三明将沙县小吃产业作为富民产业，加快推进全产业链发展， 期待与客商共享商机。吴晓峰表示，沙县区委区政府将持续推动沙县小吃产业"五化"转型升级，诚邀各 界投资沙县。 ...

吴晓峰表示，沙县区委区政府始终做优做强沙县小吃这一特色富民产业，持续推动沙县小吃产业向"标 准化、产业化、连锁化、国际化、数字化"转型升级，力争把小吃"烟火气"打造成"国潮品牌""世界语 言"。诚邀大家走进沙县、投资沙县，共享发展红利。 招商活动融合"沙县小吃新版品牌形象发布""沙县特色旅游线路推介""特色非遗展演"等多元环节，通过 全方位立体化呈现，全景展现沙县区丰富文旅资源、小吃产业发展、特色主导产业、优异营商环境等丰 硕成果。 活动上，福建省人民政府驻北京办事处党组书记、主任施宇辉，福建省三明市政府副市长吴健成，福建 省三明市沙县区委副书记、区长吴晓峰分别致辞。 施宇辉在致辞中说，沙县区是集理学文脉、舌尖至味、烟火乡愁和守正创新于一身的宝藏小城。福建省 驻京办将始终作为沙县进京赶考的战略支点，做产业升级的"助推器"、品牌宣传的"传声筒"、企业投资 的"护航员"，助力沙县讲好千年古城美食文化故事，推动小吃与文旅产业融合发展，书写小吃全产业链 创新升级的强劲发展篇章。 吴健成表示，三明牢记嘱托，将沙县小吃产业作为发展富民产业、稳定就业增收的重要工作来抓，加快 推进"一二三产业"全产业链发展，大力培育和招引产 ...

Core Viewpoint - The establishment of local food safety standards is essential for the long-term development of regional cuisines, balancing flavor and standardization to enhance quality and market order [1][2][3]. Group 1: Importance of Standardization - The trend of setting standards for local delicacies is gaining momentum, with recent proposals for standards on black garlic, chicken cake, and glutinous rice lotus root in Jiangsu Province [1]. - The increasing number of snack and fast food outlets, exceeding 3.6 million nationwide as of March this year, highlights the growing market demand for local cuisines [1]. - Standardization can help address issues of inconsistent quality and safety in local food offerings, which are often affected by varying business practices and environmental conditions [1][2]. Group 2: Benefits of Standardization - Standardization promotes controllable quality and operational norms, allowing regional specialties to be more recognizable and marketable [2][3]. - Successful examples include Liuzhou snail noodles, which transformed from street food to a popular brand with an annual output value reaching hundreds of billions, and Shaxian snacks, which have expanded to around 80 countries [2]. - The experience shows that standardization lays a solid foundation for the normalization, branding, and scaling of local cuisines, enhancing brand influence and market competitiveness [2]. Group 3: Implementation of Standards - The process of setting standards requires careful consideration to avoid losing the unique essence of local cuisines, focusing on "taste standards" rather than a uniform "standard taste" [3]. - Standards should be practical and based on thorough research, identifying key indicators that reflect product characteristics and converting them into quantifiable parameters [3]. - Flexibility in standards is necessary to allow for differentiation and innovation in food quality, with recommendations for non-mandatory guidelines to encourage positive development [3][4]. Group 4: Enforcement and Compliance - Effective implementation of standards is crucial, necessitating strong regulatory oversight and self-discipline among businesses to uphold the integrity of local food brands [4]. - The goal is to find a balance between tradition and standardization, enabling local cuisines to thrive and gain international recognition [4].

Core Viewpoint - The recent plagiarism controversy between Meizhou and Fujian's cultural tourism departments highlights the creative challenges and insufficient cultural IP development in the current tourism industry under flow anxiety [1] Group 1: Responses from Involved Parties - Shaxian adopted a soft marketing approach by leveraging the situation to promote its local cuisine, using humor to maintain original rights while enhancing brand exposure [3] - Meizhou's passive response revealed three major shortcomings: weak copyright awareness, lack of cultural confidence, and delayed public response, which are common operational flaws in local tourism departments [4][5] - Fujian's tourism department suggested a collaborative approach to creativity, encouraging other regions to build on original content while incorporating local characteristics, thus promoting a "symbiotic communication" model [6][7] Group 2: Industry Trends and Challenges - The local cultural tourism sector faces intense competition on new media platforms, leading to a "flow internalization" dilemma, where short-term popularity is prioritized over originality and cultural depth [8] - To transition from "flow internalization" to "value creation," the industry must focus on local cultural uniqueness, enhance service quality, innovate communication methods, and establish long-term mechanisms for user engagement [9]

Core Insights - The tourism market in Sanming, Fujian Province, experienced a significant surge during the May Day holiday, with a total of 2.2597 million visitors and a total tourism expenditure of 1.547 billion yuan [1][3]. Group 1: Visitor Statistics - Sanming received 2.2597 million tourists during the May Day holiday in 2025, marking a notable increase in visitor numbers [1]. - The total tourism expenditure reached 1.547 billion yuan, indicating strong consumer spending in the region [1]. Group 2: Popular Attractions and Activities - The Jinh Lake Scenic Area in Taining achieved a record single-day visitor count, attributed to its unique Danxia landform and stunning scenery [3]. - Popular spots included the azalea sea at Jinyao Mountain in Jianing and the "One Line Sky" at Taoyuan Cave in Yong'an, which became trending destinations [3]. - Cultural experiences such as the "Shoulder on Good Play" event in Dongmen Ancient Street and DIY activities in Hakka ancestral lands attracted significant attention from families and young visitors [3][5]. Group 3: Innovative Tourism Offerings - Taining Ancient Town hosted daily performances of traditional arts, drawing nearly 10,000 participants each day [5]. - Immersive experiences like bonfire parties and themed events at various locations catered to younger demographics [5]. - Educational tourism gained traction with family-friendly activities focused on nature and local culture, such as exploring geological wonders and engaging in rural life experiences [5]. Group 4: Enhanced Visitor Services - Sanming provided 22,000 free parking spaces to alleviate congestion and improve visitor convenience [5]. - Major scenic spots offered luggage storage services, and some hotels provided complimentary refreshments for tourists [5]. - Traffic management strategies were implemented to enhance the overall visitor experience, including flexible law enforcement for minor traffic violations [5].

Group 1 - The core idea of the articles is the integration of cultural tourism into universities, leveraging youth engagement to empower industry development [1][2][3] - The "Taste of Shaxian" event at China Media University marks the beginning of a series of promotional activities aimed at connecting local cuisine with university students, targeting over 5 million young visitors annually [1][2] - The initiative includes a short video competition to encourage students to document their cultural tourism experiences, showcasing a new narrative perspective [2][3] Group 2 - The collaboration between universities and local governments aims to transform tourism resources into cultural production materials, enhancing the educational experience for students [2][3] - Various programs, such as the "Starry Plan" and "Spring Break Experience Officer Recruitment," are designed to create a two-way channel between universities and local cultural tourism resources [2][3] - The emphasis on digital innovation and collaboration between cultural institutions and universities is seen as a way to stimulate youth creativity and participation in cultural heritage [3][4] Group 3 - The articles highlight the importance of utilizing university research strengths in artificial intelligence and digital industries to develop unique cultural products [4][5] - Deep cooperation between universities and local governments is encouraged to foster social practice, innovation, and volunteer services [4][5] - Establishing a complete support chain from creative incubation to entrepreneurial implementation is suggested to enhance the cultural tourism industry [3][4]