小城车市消费升级
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 易车研究院:小城车市消费升级加速,新能源与个性化车型成新增长极
 Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-09-11 09:49
 Group 1 - The core viewpoint of the articles highlights the significant transformation in the small city car market, driven by the increasing dominance of the middle-aged demographic, leading to a decline in traditional models like the Lavida, Sylphy, and Haval H6, while brands like BYD emerge as major beneficiaries [1][8][19] - From 2017 to 2024, the market share of traditional economy models dropped from 63.52% to 41.22%, while the market share of mainstream quality and high-end models increased from 15.96% to 20.92% and from 3.13% to 8.20%, respectively [1][8] - In 2024, BYD's market share in the small city car market surged to 16.43%, surpassing Volkswagen's 10.82%, with BYD occupying 7 out of the top 20 models [8][19]   Group 2 - The small city car market is experiencing a shift towards upgraded, energy-efficient, and practical vehicles, with 14 out of the top 20 models in 2024 being launched after 2020, including popular electric and hybrid models [2][8] - The competition in the small city car market is intensifying, with brands like Geely aiming to challenge BYD's leadership by launching new models that emphasize cost-effectiveness and meet the evolving consumer demands [7][8] - The rise of the small city car market is attributed to government subsidies and the return of younger and older demographics to small cities, which has led to a diversification of consumer needs and preferences [17][19]