小程序游戏市场收入增长

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国内小程序游戏市场上半年收入同比增长40.2%达232.76亿元
news flash· 2025-07-31 02:55
Group 1 - The core viewpoint of the article highlights the significant growth in the domestic mini-program gaming market in China, with actual sales revenue reaching 23.276 billion yuan in the first half of the year, representing a year-on-year increase of 40.2% [1] - In terms of revenue sources, in-app purchases generated 15.303 billion yuan, accounting for 65.7% of the total market revenue, while advertising monetization contributed 7.973 billion yuan, making up 34.3% [1]