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小程序游戏市场收入增长
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2025年国内小程序游戏市场收入535.35亿元,同比大增34.39%
人民财讯12月19日电,12月19日在上海举行的2025年度中国游戏产业年会上,中国音像与数字出版协会 第一副理事长张毅君公布,2025年,国内小程序游戏市场收入达535.35亿元,同比大幅增长34.39%。其 中内购产生的市场实际销售收入364.64亿元,占总收入的68.11%。 ...
国内小程序游戏市场上半年收入同比增长40.2%达232.76亿元
news flash· 2025-07-31 02:55
Group 1 - The core viewpoint of the article highlights the significant growth in the domestic mini-program gaming market in China, with actual sales revenue reaching 23.276 billion yuan in the first half of the year, representing a year-on-year increase of 40.2% [1] - In terms of revenue sources, in-app purchases generated 15.303 billion yuan, accounting for 65.7% of the total market revenue, while advertising monetization contributed 7.973 billion yuan, making up 34.3% [1]