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外贸人的巴西奇遇记!“小语种订单”里的“全球生意经”
Core Insights - The company, Shenzhen Haishitongda Technology Co., Ltd., achieved significant growth in its foreign trade business, with an export value exceeding 160 million yuan, a year-on-year increase of 33% [1] - The success is attributed to a strategic bet on the Brazilian market, which was identified as an opportunity due to increased platform investment in that region [1][3] Group 1: Market Strategy - The company primarily sold hard drives to Europe and the U.S. but saw a surge in orders from Brazil, prompting a decision to stock 50,000 units, leading to a substantial increase in sales during promotional events [1][3] - The introduction of the JIT logistics model by the platform allowed for tax exemptions, making products more competitively priced in the Brazilian market, which previously faced challenges due to high tariffs [3][6] Group 2: Technology and Communication - AI technology played a crucial role in facilitating communication with Brazilian customers, enabling real-time interactions despite language barriers [3][6] - The company utilizes multiple platforms, including AliExpress, Temu, and Amazon, to expand its global reach, with significant stock levels prepared for future orders [3][6] Group 3: Industry Trends - The storage industry is experiencing a boom, driven by the demand for AI and high bandwidth memory (HBM), with the entire sector seeing nearly 200% growth [6][7] - The company plans to further diversify its market presence by targeting additional small language markets such as Canada, Indonesia, and Poland, reducing reliance on traditional markets [6][7]