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中国公司收购「英国版lululemon」; 奢侈品行业或进一步恶化;胖东来上半年销售额超117亿|品牌周报
36氪未来消费· 2025-07-06 11:33
Group 1: Company Acquisitions and Performance - Baozun has acquired the China operations of the UK high-end yoga wear brand Sweaty Betty, marking its third international brand acquisition after Gap and Hunter [2] - Sweaty Betty, founded in 1998, is known for its stylish yoga pants and has a price range of 750 to 1180 RMB, slightly higher than some core products of lululemon [2] - In Q1 2025, Baozun reported a revenue of 284 million USD, a year-on-year increase of 3.27% [2] - LVMH and Kering are dragging down the luxury goods sector, with a projected 3% decline in organic sales in Q2 2025, worsening from a 1% decline in Q1 [3] - Armani's revenue fell by 6% to 2.3 billion euros in 2024, with a significant drop in operating profit by nearly 69% [6] Group 2: Market Trends and Challenges - The luxury goods market is facing increased pressure due to currency fluctuations and decreased purchasing power among tourists from China and the US [3][4] - Armani's performance in the Asia-Pacific region has declined, with its share dropping from 21% to 19% due to a slowdown in the Chinese market [6] - The overall luxury sector is experiencing a downturn, with major brands like LVMH and Kering contributing to the negative trend [3] Group 3: New Product Launches and Collaborations - L'Oréal has acquired the American haircare brand Color Wow, which has an estimated sales figure slightly above 300 million USD [8] - Lululemon has launched the 2025 "Summer Fun Challenge" to promote an active lifestyle [10] - HOKA ONE ONE has introduced the new Rocket X 3 racing shoe, featuring advanced materials for improved performance [18] Group 4: Retail and Market Expansion - The Chinese brand Yuanqi Forest has expanded its iced tea line into Indonesia, marking its second product line to enter the market [26] - Miniso's global flagship store in Shanghai achieved over 100 million RMB in sales within nine months, with IP series products accounting for 79.6% of sales [25] - The opening of the first store for Yuanji Cloud Dumplings in Thailand is planned, maintaining the original recipe without local modifications [27]