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于孟生:新形势、新认知、高质量发展——新浪潮下的破局共赢
工程机械杂志· 2025-05-16 03:01
Core Viewpoint - The engineering machinery industry is experiencing a recovery driven by innovation and green transformation, with a focus on high-quality development and international competitiveness [3][4][5][7]. Group 1: Global Opportunities and Challenges - The global economy is steadily recovering amidst multiple challenges, with emerging markets in Asia being the main growth drivers. The IMF predicts a global growth rate of 2.8% in 2025, while infrastructure demand along the Belt and Road Initiative is invigorating the industry [3]. - The Chinese engineering machinery sector is showing positive trends, with significant growth in export trade during the first quarter, indicating a strong recovery signal [3]. Group 2: Green Transformation - The electrification rate of high-altitude work platforms in China has exceeded 90%, with rapid "oil-to-electric" transitions in products like forklifts and loaders. A peak in electric product sales is expected in 2025 [4]. - The company is focusing on pure electric technology and has introduced hybrid products that save 30% to 50% in energy consumption, while also establishing zero-emission factories [4]. Group 3: Internationalization Strategy - The rapid growth of Chinese engineering machinery exports reflects industrial upgrades. However, companies need to shift from price competition to value competition by enhancing brand value through technological reliability and standardized services [5]. - To mitigate international risks such as exchange rate fluctuations and legal compliance, the company advocates for diversified layouts, financial hedging tools, and strengthened compliance management [5]. Group 4: Collaborative Ecosystem - To address issues like price wars and overcapacity, the industry should build a "symbiotic win-win" ecosystem. It is suggested that the China Construction Machinery Industry Association establish minimum price standards for overseas markets to curb disorderly competition [6]. - Companies are encouraged to explore niche markets and develop new models such as leasing and second-hand remanufacturing [6]. Group 5: Sustainable Development - The engineering machinery industry is moving towards high-quality development through innovation and collaboration. The company aims to contribute sustainable solutions to global infrastructure by fostering a collaborative research and development ecosystem [7]. - The focus is on transitioning from zero-sum games to symbiotic win-win scenarios, establishing a sustainable global industrial landscape [7].