市场动销恢复
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无忧酒业董事长袁明权致信经销商
Xin Lang Cai Jing· 2025-12-02 02:17
Core Viewpoint - The company acknowledges recent operational and reputational challenges due to misjudgments in market trends and aggressive expansion strategies, leading to a departure from prudent financial management principles [1][6][9]. Company Response - The founder and chairman expresses sincere apologies to partners and emphasizes the importance of their support during difficult times [1][6]. - The company has halted all non-core expansions and investments, entering a "wartime state" focused on survival and stabilizing its operations [1][6][9]. - The chairman's focus has shifted back to market and sales, with plans to visit stores nationwide to engage directly with consumers and address inventory issues [1][6][9]. Core Assets - The company holds over 30,000 tons of high-quality base liquor in the core production area of Maotai Town, which is considered its most valuable asset and quality foundation [1][6][9]. Future Commitment - The company aims to rebuild trust through consistent actions and quality products, promising transparency and respect for all partners [1][6][9]. - The chairman emphasizes that the future lies in practical actions and collaboration rather than grand plans, highlighting the need for time and effort to regain trust [1][6][9].