Core Viewpoint - The rise of "Nezha Xianyin" as a trending beverage brand highlights the market's inherent flaws, including spontaneity, blindness, and lag, which can lead to misguided entrepreneurial ventures [1][5]. Group 1: Market Dynamics - The concept of "Nezha Xianyin" reflects the impulsive nature of market behavior, where individual decision-making is often influenced by short-term trends and misleading signals [5]. - Entrepreneurs misjudged the commercial potential of the "Nezha" IP, leading to blind investments in the brand without adequate market analysis [5][11]. - The market's adjustment to consumer demand is often delayed, resulting in a mismatch between supply and demand, as seen with the fluctuating interest in "Nezha" merchandise [5][11]. Group 2: Entrepreneurial Challenges - The owner of "Nezha Xianyin" faced significant public scrutiny and skepticism regarding the viability of the business, which was exacerbated by the online community's reactions [4][8]. - Despite the challenges, the owner maintained a defiant stance, emphasizing product quality and resilience against criticism [4][5]. - The brand's trajectory has become a symbol of impulsive entrepreneurship, attracting both ridicule and support from the online community [4][8]. Group 3: Franchise and Investment Issues - The company "Nezha Xianyin (Shandong) Beverage Group Co., Ltd." was dissolved in December 2024, raising concerns about the legitimacy of its franchise operations [7]. - The current franchise operator, "Hangzhou Fenghuolun Catering Management Co., Ltd.," has reported zero employees in 2024, indicating potential operational issues [7]. - The franchise model has been linked to broader issues in the tea beverage industry, where misleading recruitment practices have been identified [9][11]. Group 4: Consumer Behavior - The brand has gained traction among younger consumers, who view it as a social experience, contributing to its popularity despite underlying business challenges [11][13]. - The phenomenon of "Nezha Xianyin" illustrates how social media can drive consumer interest and foot traffic, even for brands with questionable business models [11][13].