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电商运营:2025个护家清市场消费数据洞察报告
Sou Hu Cai Jing· 2025-04-30 08:00
Group 1 - The core viewpoint of the report is that the global and Chinese infant complementary food industry is experiencing continuous growth, with increasing market penetration and significant future potential [1] - The global infant complementary food market is projected to grow from 2019 to 2024, with a rising penetration rate [1] - The Chinese market is also on an upward trend, with e-commerce channels being the main driver of market expansion, expected to increase from 2019 to 2029 [1] Group 2 - By 2025, China's market size is expected to surpass that of the EU and Japan, and by 2029, it may exceed that of the United States [1] - The product structure in China is changing, with a decrease in the proportion of staple complementary foods and an increase in snacks and seasoning products [1] - The production capacity in China has increased over the past five years, with East China having the highest capacity [1] Group 3 - Major brands in the industry include Gerber in the US, which focuses on precise product classification, and Japan's Wakodo and Kewpie, which emphasize product innovation and refined packaging [1] - The development of the Chinese infant complementary food industry is driven by various factors, including supportive policies, improved procurement and feeding methods, diverse product offerings, and continuous upgrades in production technology [1] - Emerging markets like Southeast Asia present significant opportunities for infant complementary food companies as consumer demand for quality and safety increases [1] Group 4 - The competitive landscape in the Chinese infant complementary food market is evolving, with domestic and imported brands competing together [1] - Some domestic companies are promoting industry development through innovation and scientific feeding concepts [1]