Group 1: Company Overview and Sales Model - The company specializes in home hardware products, including sliding rails, hinges, and kitchen and bathroom accessories, serving industries such as custom furniture and appliances [2][3] - The sales model combines direct sales and agency sales, focusing on large clients while expanding the agency network to cover various markets [3][6] - As of the first half of 2025, domestic and international sales each accounted for 50%, with channel sales making up approximately 30% [6] Group 2: Core Competencies - Key competitive advantages include R&D and technological innovation, particularly in smart and automated products [4] - Lean manufacturing and cost control are emphasized to maintain product consistency and reliability while optimizing costs [4] - A robust channel network and customer service capabilities are crucial for market penetration and customer retention [4] Group 3: Market Differentiation - Domestic brands offer high cost-performance ratios and rapid product iteration compared to foreign brands, which are often associated with higher price points [5][6] - Domestic companies have extensive coverage from urban to rural areas, establishing strong ties with small furniture manufacturers and renovation companies [5] - Brand awareness is rapidly increasing for leading domestic firms through digital marketing strategies, while foreign brands maintain a reputation for high-end reliability [5][6] Group 4: Future Market Drivers - The demand for renovation and partial upgrades in existing homes is a significant growth driver as the real estate market matures [7] - Consumer preferences are shifting towards higher quality and functionality, leading to increased demand for premium hardware products [7] - The trend of full-house customization is growing, requiring higher standards for hardware components [7] - Upgrades in manufacturing and supply chain integration are enhancing efficiency and market share for leading companies [7]