Core Insights - The development of China's skiing industry has evolved from a niche activity to a widespread public interest, significantly influenced by the Beijing 2022 Winter Olympics and supportive government policies [9][20][22] Industry Development - The first major ski resort aimed at the public, Yabuli Windmill Mountain Villa, opened in 1995, marking a milestone in China's skiing history [15] - The number of ski resorts has increased significantly since the early 2000s, with urban ski resorts becoming popular weekend destinations [16] - By 2024, the total consumption in ski resorts is projected to reach 78.613 billion yuan, with a 27.97% increase in spending within a two-kilometer radius of ski resorts [10] Infrastructure and Participation - As of 2024, there are 2,678 ice and snow sports venues in China, with a notable increase in facilities in southern regions [9][10] - The establishment of indoor ski resorts in cities like Shenzhen has made skiing accessible to a broader audience, catering to urban populations with high demand for ice and snow experiences [12] Economic Impact - The ice and snow economy has become a significant growth driver for local economies, with indoor ski resorts attracting over 70,000 visitors and generating over 10 million yuan in revenue during peak periods [12] - The number of companies in the ice and snow equipment manufacturing sector has grown from approximately 300 in 2015 to around 900 in 2023, with sales revenue increasing from less than 5 billion yuan to about 22 billion yuan [13] Cultural Shift - The perception of skiing has shifted from a risky hobby to a popular recreational activity, with increased participation and safety awareness among the public [9][10] - The integration of skiing into daily life reflects a broader cultural acceptance and enthusiasm for winter sports in China [14][20]