滑雪产业
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日本雪场数量减少 外国游客“撑场面”
Xin Hua She· 2026-01-05 06:12
日本共同社4日援引日本行业协会的数据报道,日本国内经营的滑雪场数量在1999年达到峰值698家,之 后逐年减少,2006年跌破600家,到2025年剩417家,创下历史新低。 当前,北海道的雪场数量最多,有92家,其后依次为长野县80家、新潟县46家。 共同社说,气候变化导致降雪不足、设施老化推高成本、国内游客减少等是造成日本雪场数量逐年减少 的主要原因。 日本是亚洲地区冬季知名滑雪胜地之一。然而统计数据显示,受全球变暖、设施老化、本国游客数量减 少等因素影响,日本滑雪场数量正逐年减少,外国游客成为撑起日本滑雪产业的主力。 日本生产力中心数据显示,滑雪人数急剧减少与日本人口老龄化加剧、生育率持续走低、年轻一代兴趣 爱好多元化有关。 当前,外国游客已经成为日本滑雪产业的主要收入来源。日本国家旅游局数据显示,2024年12月至2025 年2月,赴日外国游客约为1050万人次,较2018年同期的790万人次增长约33%。维萨公司亚太区咨询与 分析业务主管普拉蒂克·桑吉说,从公司掌握信用卡支付数据来看,这些游客近半数到访了北海道知名 滑雪胜地二世谷,35%拜访了长野县白马滑雪区。 在外国游客群体中口碑颇佳的滑雪度假村 ...
滑雪产业升级,如何跨越雪崩困扰?
Xin Hua She· 2025-12-26 07:59
新华社北京12月26日电 题:滑雪产业升级,如何跨越雪崩困扰? 新华社记者卢星吉、胡虎虎 12月18日,新疆禾木吉克普林滑雪场雪道外区域发生局部雪崩,虽经全力搜救,仍有一名滑雪爱好 者(以下简称"雪友")不幸遇难。这是国内首次被大量视频记录并广泛传播的雪场雪崩事故,引发公众 广泛关注,也揭示了国内新兴、对标国际高品质滑雪度假区的"大山型"雪场面临的新型风险。 在我国滑雪产业快速迭代升级的当下,正确认知雪崩风险、规避其不利影响,是雪友、从业者需协 力跨越的重要一步。 滑雪黄金地带的雪崩"魔咒" 落差超1400米,自然降雪量按"米"计,山体主要是无树大白坡,滑雪不只局限于固定雪道,亦可在 部分开放山体间驰骋于粉雪之上——吉克普林雪场建成后令国内雪友颇感惊艳。这类雪场被称为"大山 型"雪场,以往主要存在于欧洲阿尔卑斯山区、北美落基山区及日本北海道等国际老牌滑雪度假区。 滑雪产业专家伍斌提示,这类雪场相较国内此前常见的以人工造雪、封闭雪道为特征的雪场,存在 新的风险——雪崩。 中国科学院新疆生态与地理研究所特聘研究员、荒漠与绿洲生态国家重点实验室积雪水文与灾害团 队首席科学家李兰海介绍:"雪崩多发于27度至40度坡度 ...
夏季滑雪打造淡季热潮
Jing Ji Ri Bao· 2025-09-06 22:13
Core Viewpoint - The summer tourism market has seen a surge in demand for off-season snow activities, driven by innovative technologies and changing consumer preferences, leading to a significant shift in the ice and snow economy [1][3]. Group 1: Supply Side Analysis - Many ice and snow project operators are actively exploring off-season operations to optimize resource allocation and enhance profitability [1][2]. - The operational costs for large ski resorts often exceed 100 million yuan annually, with a typical operational period of only 3 to 5 months, leading to high idle rates during the off-season [2]. - Ski resorts in northern China are leveraging existing mountain resources to develop summer recreational activities, such as flower viewing and camping, to attract visitors year-round [2]. Group 2: Demand Side Analysis - The increasing frequency of high temperatures due to global warming has intensified the demand for cool summer experiences, making "summer snow play" a popular trend among consumers [3]. - The contrast between hot summer days and cool snow environments creates a compelling experience that resonates well on social media, particularly among younger audiences [3]. - Families are increasingly interested in combining summer cooling experiences with activities like camping and educational trips, further driving demand for off-season snow activities [3]. Group 3: Policy and Market Dynamics - Supportive policies from central and local governments are stimulating the ice and snow economy, encouraging the integration of cultural, commercial, and tourism sectors [3][4]. - Innovations such as indoor ski resorts and themed snow shows are emerging, enhancing the consumer experience and driving growth in related sectors like hospitality and dining [3]. - The collaboration between traditional and modern snow sports technologies is essential for improving resource allocation efficiency and maximizing consumer potential in the ice and snow economy [4].