Core Insights - The 618 e-commerce promotion has shifted from "intense competition" to "rational competition," focusing on value and regional development through the "platform + industrial belt" model [1][2] Group 1: E-commerce Growth in Zhejiang - Zhejiang's online retail reached 642.19 billion yuan from January to April, marking an 8.6% year-on-year increase, surpassing the national growth rate [1] - The establishment of quality inspection and logistics centers, such as the QIC warehouse in the East China International Jewelry City, has enhanced consumer trust and streamlined operations for local businesses [2] Group 2: Cross-border E-commerce Opportunities - The 618 event has become a new opportunity for Chinese goods to enter international markets, with significant demand for Zhejiang's beauty products in Southeast Asia [4] - Companies in Anji are leveraging cross-border e-commerce to expand their market reach, with green furniture products now sold in over 190 countries [4][5] Group 3: Industry Transformation and Collaboration - Zhejiang is promoting a "platform + industry" dual empowerment strategy, identifying 25 key consumer goods clusters and implementing tailored support measures [3] - E-commerce platforms are increasingly collaborating with various stakeholders, including logistics and financial institutions, to enhance efficiency and market access for local businesses [6][7]