（原标题：迪士尼的新棋局：为IP注入本土文化，携手F1抢年轻消费者） 华特迪士尼大中华区 2026 消费品部启动大会现场 南方财经 21世纪经济报道记者 李依农 上海报道 2025年的最后一个季度，电影市场或将迎来一个"疯狂时刻"。 9月29日，迪士尼中国宣布《疯狂动物城2》中国内地定档11月26日，与北美同步上映。届时，上海迪士 尼度假区将举办盛大全球庆典，而"疯狂动物城"主题园区将作为主会场。从银幕到乐园，一场典型的迪 士尼式"狂欢"即将来临。 事实上，这也是近年迪士尼开疆拓土的一个方向，多个迪士尼经典电影IP将走进全球各地的迪士尼乐 园，比如上海迪士尼度假区正在建设的蜘蛛侠主题园区、法国巴黎迪士尼乐园将新增加《狮子王》主题 园区、美国加州迪士尼乐园计划增加的《寻梦环游记》主题园区等。 从电影IP，到卡通形象的周边产品，再到乐园的沉浸式体验，迪士尼为消费者打造了一个独有的消费生 态环境。不过，随着年轻一代消费习惯的改变，迪士尼的消费品业务在不断推陈出新的同时，正寻求更 多的跨界合作。 近期，在迪士尼大中华区2026消费品部启动大会上，华特迪士尼公司消费品部总裁费书雅（Tasia Filippatos）在接 ...

Core Insights - Didi has partnered with Vanke Property to enhance user experience in ride-hailing by offering exclusive discounts through the Vanke Property app, aiming to create a modern community lifestyle focused on user convenience [1][2] Group 1: Partnership Details - The collaboration allows users to access a coupon package through the "Live Here" app, with discounts up to 100 yuan, including a 70% off coupon and several other discount options [1][2] - The promotional period runs from September 26 to October 31, providing various discount coupons for users to utilize [1] Group 2: User Engagement and Community Activities - Vanke Property's app has integrated over 4,100 communities and serves 15.69 million registered users, offering essential services and value-added features [2] - During the "Puli Festival," a community event, Didi will engage users by explaining the ride-hailing process for elderly users, enhancing accessibility [2][4] Group 3: Service Expansion - Didi has established ride-hailing stations in multiple Vanke communities in cities like Kunming, Harbin, and Jilin, facilitating easier pick-up and drop-off for users [4][7] - The company plans to collaborate with more partners to provide diverse and efficient lifestyle services, aiming to enhance user convenience and experience [7]

Core Viewpoint - The collaboration between Hisense Refrigerator and Laoshan Baihua Shecao Water aims to enhance consumer experience in healthy drinking and ice-making, promoting a new lifestyle through innovative products and experiences [1][4][6]. Group 1: Company Collaboration - Hisense Refrigerator and Laoshan Baihua Shecao Water are creating a cross-industry partnership focused on "good water makes good ice, good ice pairs with good drinks" [1]. - The partnership is designed to provide consumers with a refreshing, healthy, and convenient upgraded home ice drink experience [1][4]. Group 2: Product Innovation - Hisense Refrigerator has developed two vacuum preservation technologies, "Vacuum First Class" and "Vacuum Cube," to cater to diverse food storage needs, backed by over 300 patents [1]. - The refrigerator's automatic ice-making technology has been certified by the China Household Electrical Appliances Research Institute, showcasing superior performance in ice-making speed, uniformity, and reliability [4][6]. Group 3: Consumer Engagement - The upcoming city tour event will feature interactive experiences such as "Fresh Supply Station" and "Shecao Water Speed Drinking Challenge," allowing consumers to engage with the brand's philosophy [4]. - The collaboration emphasizes the importance of user experience, focusing on health and cleanliness through advanced technologies like blue light sterilization and nano-silver antibacterial materials [6]. Group 4: Market Trends - This partnership exemplifies a trend of value co-creation in real-life consumer scenarios, moving beyond mere brand exposure [6]. - The collaboration aims to advocate for a more creative, healthier, and enjoyable family lifestyle, reinforcing Hisense Refrigerator's image as a high-end technology brand in the ice storage and making sector [6].

Core Insights - Vanke Property has set a new Guinness World Record for the largest simultaneous online CPR training session, with over 20,000 users participating through the "Neighbor Good Service" video account [1][2] - The event is part of Vanke's G4 initiative, which focuses on enhancing community emergency rescue capabilities, particularly in cardiac arrest situations [4] Group 1: CPR Training and Community Safety - The CPR training event achieved a peak live viewership of 20,917 and over 100,000 total views, marking a significant milestone in community safety efforts [2] - Vanke Property has installed 3,435 AED devices across 2,431 projects nationwide, with 685 new devices added this year, achieving full AED coverage in all residential communities in Shenzhen [4] - Over 800 individuals have become CPR training instructors, with more than 50,000 people trained in practical CPR skills and over 270,000 completing online theoretical training [4] - The initiative has successfully saved 31 lives through the application of CPR skills learned in training [4] Group 2: Partnerships with Meituan and Didi - Vanke Property has deepened its collaboration with Meituan by launching exclusive food delivery coupons on the "Live Here" app, enhancing user experience and service quality [5] - Meituan has a monthly active rider base of 3.36 million and has implemented a streamlined community access process through data integration [7] - Vanke Property has partnered with Didi to provide users with discount coupons for rides, enhancing the overall travel experience for residents [8][10] - The collaboration aims to redefine modern community living by improving service efficiency and user convenience [10] Group 3: "Live Here" App Development - The "Live Here" app has integrated over 4,100 communities and has 15.69 million registered users, evolving from a property service tool to a comprehensive local living platform [12] - The app now includes AI features to provide residents with information on daily conveniences, community activities, and neighborhood exchanges, acting as a "street life guide" [12] - Vanke Property plans to continue expanding the G4 initiative and deepen partnerships with Meituan and Didi to enhance community service quality [12]

Group 1 - QQ Music collaborates with Dolby Laboratories and Li Auto to launch the new English single "PRESSURE" in Li Auto vehicles, marking a global premiere [1][3] - All current models of Li Auto support Dolby Atmos, enhancing the audio experience for users [1] - The collaboration integrates music content with advanced audio technology in the automotive space, providing a new cross-industry cooperation model [3] Group 2 - "PRESSURE" is a significant single from Tia Yuan's new English album, showcasing her unique musical style and artistic pursuit [1] - The use of Dolby Atmos technology allows for a detailed restoration of musical elements, offering a multi-dimensional sound experience for drivers [1]

今天分享的是：2025年蛋糕、酥皮糕点和甜食创新年度分析报告 报告共计：28页 2025全球蛋糕与甜食创新报告：健康、场景化、便捷成消费新主线 近日，英敏特发布《2025蛋糕、酥皮糕点和甜食创新年度分析报告》，通过调研全球多区域市场动态与消费者偏好，揭示烘焙食品领域的创新趋势与未来机 遇。报告显示，不同地区消费者需求呈现差异化特征，健康化、场景多元化、便捷化成为驱动产品创新的核心方向，而平衡传统与创新、天然与科技、性价 比与高端体验，将是行业未来发展的关键课题。 从全球各区域市场表现来看，亚太地区消费者对"纯净食品"的追求尤为突出。健康意识提升让越来越多人关注烘焙产品成分表，对防腐剂、人工添加剂的关 注度显著上升。数据显示，61%购买包装蛋糕和糕点的中国消费者愿意为无防腐剂产品支付溢价，半数消费者也愿为天然特性买单。但矛盾的是，亚洲市场 中带有"不含防腐剂/添加剂"宣称的新品占比仍处于个位数，全谷物类健康新品数量同样有限，供需缺口为品牌提供了广阔创新空间。 冷冻烘焙食品在亚太地区的潜力也逐渐释放。59%购买冷冻包装烘焙食品的中国消费者对该品类抱有兴趣，其"易储存、购买方便、品种丰富"的特点，既能 满足忙碌人群 ...

【上海，中国】—— 2025年9月，国内新锐美妆品牌CODEMINT纨素之肤与国际冰淇淋品牌DQ正式达 成跨界合作，以「冰到发光·美式上头」为主题，基于"咖啡因"成分的功能共鸣与情绪协同，共同打造 沉浸式品牌联名体验。联名于9月19日正式上线后，迅速引爆线下消费热潮。以上海武康大楼DQ主题店 为核心据点，延伸至全国5个省份18家DQ限时快闪店，吸引大量消费者排队打卡，多地出现长队盛况。 部分门店联名产品上线当日即告售罄，市场反响远超预期。 *CODEMINT纨素之肤xDQ「冰到发光·美式上头」主题联名 此次合作不仅是美妆与食品行业的一次创新碰撞，更是在消费复苏背景下，以"成分共鸣×场景共创×情 绪共振"为核心策略，对Z世代消费需求的深度回应与品牌价值的共同重塑。 CODEMINT纨素之肤自创立以来，始终坚持以"纯净成分、精简护肤"为品牌理念，强调真实功效与情 感触达的双轮驱动。其明星产品"冰美式面膜"凭借咖啡因、玻色因与芋螺肽等多重高活性成分的复配体 系——尤其是高纯度咖啡因所带来的即时紧致与焕活效果，精准切入当代年轻人"熬夜肌"痛点，提供即 时消肿、紧致和焕亮的一站式解决方案，成为社交媒体中热议的护肤必备单 ...

为了让这份秋日福利更贴近消费者，双方同步推出了颇具吸引力的优惠活动，加油满额享咖啡折扣，消费满额得加油优惠。这份实惠与便捷，让车主在完成加油需求的同时，还能轻松收获一份秋 这场咖啡与加油的秋日邂逅，正是分公司多年来努力于为广大客户提供全方位、一站式便捷服务的生动实践，让能源服务更好地融入千家万户的日常生活，也让更多车主切实感受中国石油"人・ (来源：中国石油内蒙古呼伦贝尔销售分公司 李艳欣) 转自：内蒙古晨网 在金风送爽的秋日里，中国石油内蒙古呼伦贝尔销售分公司新城区加油站多了一丝不寻常的香气——现磨咖啡的醇厚与烘焙甜品的甜香。9月17日，分公司与本地知名咖啡烘焙品牌开展的跨界合作 ...

Core Viewpoint - Quantum Song announced its financial results for the fourth quarter and full year of fiscal year 2025, highlighting a strategic transformation towards the collectible toy business, which has shown strong growth potential [2] Financial Performance - For fiscal year 2025, the company achieved total revenue of RMB 2.726 billion and a net profit of RMB 357 million [2] - In the fourth quarter, revenue reached RMB 618 million with a net profit of RMB 108 million [2] - The collectible toy business generated revenue of RMB 65.78 million in the fourth quarter, accounting for approximately 10.6% of total revenue [2] Strategic Focus - The company is focusing on the collectible toy sector, aiming to enhance brand strength and user engagement through an IP matrix expansion, deepening self-operated channels, and international expansion [2] - The company has fully acquired Shenzhen Yiqi Culture Co., Ltd. and rebranded it as "Qimeng Island" [2] IP Development and Product Strategy - The company has established a diverse IP matrix consisting of 11 proprietary IPs and 4 licensed IPs, operating over 40 blind box product lines and 30 plush card products [3] - The star IP WAKUKU generated revenue of RMB 42.96 million in the fourth quarter, with over 1 million units sold since its launch [3] - The new IP SIINONO sold out 10,000 units in 10 minutes on Douyin, with total sales exceeding 300,000 units [3] - The company is enhancing its IP reserve and market penetration through increased original investment, IP licensing cooperation, and cross-industry collaborations [3][4] Channel Expansion and Internationalization - Since launching online self-operated channels in April 2025, the company's GMV surpassed RMB 18 million in August, a ninefold increase [5] - The company has established a distribution network covering over 10,000 terminals and is negotiating flagship store openings in major cities [6] - Internationally, the company has entered North America and Southeast Asia through platforms like TikTok and Shopee, and is expanding its distribution network to over 20 countries [6] Supply Chain and Future Outlook - The company has significantly increased its production capacity, with monthly output of plush products exceeding 1 million units as of August 2025, a growth of over 20 times since the beginning of the year [6] - The company projects collectible toy revenue of RMB 100 to 110 million for the first quarter of fiscal year 2026 and total revenue of RMB 750 million to 800 million for the entire fiscal year [6]

Core Viewpoint - The article emphasizes the need for traditional brands to maintain product quality and cultural heritage while actively integrating new business models, technologies, and scenarios to remain relevant in the market [1]. Group 1: Brand Innovations - The "Beijing North Ice" brand showcased its innovative approach at the 2025 Service Trade Fair, featuring interactive experiences and limited edition products that attracted a younger audience [1]. - The brand collaborated with various companies to launch cross-industry products, such as a special drink made with its unique orange juice and a partnership with Beijing Bank for branded mineral water [1]. Group 2: Cultural Integration - The "Beijing North Ice" exhibition included a comprehensive display of the orange production process, highlighting sustainability and full utilization of the fruit [2]. - "Cai Bai Co., Ltd." transformed traditional gold and jewelry retail by combining cultural elements with modern technology through a "museum-store" model and digital live streaming [2]. Group 3: Digital Transformation - "Cai Bai" has been a pioneer in online business since 2014, establishing an e-commerce division and leading the way in live streaming for jewelry sales [3]. - The company has developed a unique live streaming model that includes museum tours, cultural storytelling, and expert insights on jewelry, enhancing customer engagement [4][5]. Group 4: Technological Advancements - "Cai Bai" has integrated new technologies into its live streaming, including the use of digital avatars, which have significantly contributed to sales growth [5].