新华社北京11月19日电 11月19日,《新华每日电讯》发表题为《一生"琢磨"一颗珍珠》的报道。 10月31日，在意大利罗马举行的"全球重要农业文化遗产授牌仪式"上，联合国粮农组织正式授予浙 江德清淡水珍珠复合养殖系统"全球重要农业文化遗产"奖牌。 接过奖牌，77岁的沈志荣心潮澎湃。 路在何方？唯有躬身实践。他与两位同伴组成"摸蚌小组"，在河水中摸索探寻，历时3月，捞出上 千只河蚌。他还守在河畔，观察河蚌呼吸的微妙规律，给河蚌"动手术"——在蚌壳开合的瞬间完成"植 珠"。 "那感觉，好像在显微镜下飞针走线，分秒必争。"沈志荣回忆道。 失败如影随形，但他从每一次挫折中总结经验。他发现，气温稳定在20摄氏度时"手术"成功率最 高。一年后，首批人工孕育的珍珠泛出莹莹微光。沈志荣热泪盈眶："路找到了！" 沈志荣是欧诗漫控股集团董事局主席，多年来，他立志要让中国珍珠从籍籍无名走向世界舞台的中 央。如今，欧诗漫珍珠年产值超70亿元，这背后，凝缩着沈志荣五十多年如一日的坚守。 技术攻坚 湖州市德清县地处杭嘉湖平原水网地带，河港纵横、漾荡密布、水质优良，特别适合淡水蚌的生长 繁殖，自古便是珍珠养殖的要地。 1967年，19岁 ...

随着年轻消费者成为市场"主力军"，当前的国内珠宝消费正从"保值工具"向"情感载体"转型。业内人士认为，伴随高净值人群的扩大与消费代际的更迭，我 国珠宝行业将呈现出高端化、个性化、数字化等多重发展趋势。 珠宝行业迎发展机遇期 《2024中国珠宝行业发展报告》显示，2024年珠宝电商延续高增长态势，零售额达到2982.6亿元，同比增长16.4%。其中，直播带货成为重要的增长驱动 力。深圳水贝、云南瑞丽等五大产业带电商销售额合计突破千亿元，抖音、京东等平台加速布局珍珠、培育钻石等潜力赛道。 图为第八届进博会上展示的V MUSE"传世之作"高级珠宝002号（记者杨溢仁摄） 不仅如此，彩色宝石市场异军突起。有数据显示，海蓝宝、芬达石等品类因色彩丰富、设计时尚，成为18至35岁消费者新宠，2025年全品类彩宝价格平均涨 幅达30%至50%，大克拉稀有宝石价格甚至翻倍。 值得一提的是，在刚刚落下帷幕的第八届中国国际进口博览会上，博物馆收藏级珠宝品牌V MUSE亦斩获了各路交易商和参观者的高度关注。 随着国内经济持续复苏，珠宝行业也呈现出多维度、积极向好的蓬勃发展势头。 图为第八届进博会上的珠宝品牌V MUSE展区（记者杨溢 ...

Core Insights - The report analyzes the internationalization strategies of Japanese jewelry brands MIKIMOTO and TASAKI, highlighting their unique paths to success and the lessons that can be applied to the overseas expansion of the company under study [6][7][9] - It emphasizes the resilience of the Japanese pearl consumption market, supported by cultural roots, a robust grading system, and a mature second-hand market [6][18][26] - The report outlines potential strategies for the company under study to leverage cultural empowerment, product innovation, channel expansion, and digital marketing in its international endeavors [12][15] PART 1: Internationalization of Jewelry Brands - Japanese pearl consumption is deeply rooted in traditional cultural practices, with a stable pricing system for high-quality pearls [18][23] - MIKIMOTO and TASAKI represent two distinct paths to brand development: MIKIMOTO focuses on cultural authority and technical expertise, while TASAKI emphasizes capital-driven design innovation [7][9][35] - MIKIMOTO's internationalization began in the early 20th century, establishing a presence in key global markets through royal endorsements and participation in international exhibitions [9][60][64] - TASAKI accelerated its international expansion post-2009 through strategic acquisitions and collaborations with renowned designers, enhancing its brand appeal [9][36][39] PART 2: Outlook for Overseas Expansion of the Company Under Study - The company under study can draw from MIKIMOTO and TASAKI's experiences by focusing on cultural collaborations, innovative product designs, and strategic channel placements in luxury markets [12][15] - The report suggests a phased approach for the company's international expansion, starting with flagship stores in Southeast Asia and gradually moving into duty-free channels and Chinese communities abroad [15] - The potential for growth in the Southeast Asian market is significant, particularly among the Chinese diaspora, which presents a large consumer base for luxury goods [15][27] Market Dynamics - The Japanese jewelry market has seen a shift towards second-hand sales, with 40% of the market comprising pre-owned jewelry, driven by changing consumer preferences and sustainability trends [28][26] - The report highlights the importance of adapting to consumer behavior, particularly among younger demographics who favor high-quality, cost-effective second-hand options [28][26] - The company under study is advised to consider the evolving landscape of luxury consumption, particularly the increasing acceptance of second-hand luxury items [28][26]

Core Viewpoint - The transformation of "Pearl Women" in Wannian County into online influencers has revitalized the local pearl industry and contributed to rural revitalization efforts. Group 1: Industry Development - The pearl farming industry in Wannian County began in the early 1970s, with nearly every household involved in pearl cultivation [1] - By the 1990s, the pearl industry flourished, with women primarily engaged in the labor-intensive processes of pearl cultivation [1] Group 2: Online Sales and Marketing - With the support of the local Women's Federation, "Pearl Women" transitioned to online sales, leading to a significant increase in demand for pearl products [2] - The live streaming model has proven effective, with individual sales during a two-hour session exceeding 20,000 yuan [2] - The local Women's Federation has facilitated connections with businesses and promoted pearl products through the "Cloud Small Shop" platform, projecting a 20% increase in sales for the first half of 2025 compared to the same period in 2024 [2] Group 3: Training and Community Building - The Women's Federation has organized 12 specialized training sessions on e-commerce for pearls and established a women's union for online influencers, attracting nearly 80 participants [3] - The training includes topics such as product photography and live streaming techniques, aimed at nurturing local influencers and expanding market reach [5]

Core Insights - The article highlights the transformation of Shantou from a traditional fishing port to a global jewelry industry hub, emphasizing the craftsmanship and innovation that define its jewelry products [1][4][25] Group 1: Historical Development - The rise of the Shantou jewelry industry began in the early 1980s with the opening of the domestic gold jewelry market, where local entrepreneurs capitalized on market opportunities [4][5] - The initial "processing with supplied materials" model allowed Shantou to accumulate capital and develop skilled labor, laying the groundwork for future growth [4][5] - By the late 1980s and early 1990s, the relaxation of individual economic controls spurred the establishment of numerous family-run gemstone processing workshops in the region [5][11] Group 2: Industry Growth and Structure - The number of jewelry processing workshops in Ketang surged to over 40, with leading companies like Chaoqun and Jinseng emerging as significant players [5][11] - The establishment of the Guangdong Ketang Jewelry Trading Market in 2004 marked a pivotal shift towards integrated and specialized industry development [5][11] - By 2015, Ketang was recognized as "China's Color Gemstone Capital," further enhancing its brand reputation [7][9] Group 3: Economic Impact and Scale - Ketang, with a population of over 70,000, produces 70% of the world's crystal jewelry products, generating an annual sales revenue of 5 billion yuan [11][13] - The local jewelry industry employs over 40,000 people, with more than half being migrant workers, and includes over 11,600 market entities [15][17] - The region's jewelry products are exported to over 180 countries and regions, with a processing volume of 50,000 tons annually [17][19] Group 4: Government and Industry Collaboration - The local government has prioritized the transformation and upgrading of traditional industries, leveraging opportunities from the national cross-border e-commerce pilot zone [21][23] - Initiatives include establishing a cross-border e-commerce talent training model and providing financial support for logistics and brand development [21][23] - The collaboration between government and enterprises has fostered a supportive environment for industry growth and innovation [19][21] Group 5: Future Prospects - The upcoming "2025 China Shantou Color Gemstone Industry Development Conference" signifies a new chapter for the local jewelry industry, aiming to transition from manufacturing to innovation [25][27] - Future strategies include enhancing original design capabilities, expanding e-commerce initiatives, and integrating cultural tourism with the jewelry market [27][29] - The goal is to position Shantou as an international hub for jewelry innovation, with a focus on quality and creativity [29][30]

Core Insights - JD.com launched its "100 Billion Subsidy Day" on October 30, leading to a significant increase in consumer engagement, with user numbers up over 117% and order volume up over 125% compared to the previous year [1] Apparel and Fashion - The demand for winter clothing surged due to falling temperatures, with overall sales of warm clothing increasing by 258% year-on-year [2] - JD FASHION products, including down jackets and woolen garments, saw a remarkable sales increase of 288% month-on-month [2] - Specific categories like women's cashmere sweaters and down jackets experienced sales growth of 8 times and 6 times respectively [2] Footwear and Underwear - Sales of thermal underwear and homewear doubled year-on-year, with over 50 brands seeing their sales double [3] - Footwear categories, including winter shoes and boots, also saw significant growth, with over 300 brands experiencing sales increases of more than 100% [3] Sports and Outdoor Equipment - The trend for winter sports is rising, with sales of outdoor down jackets increasing by over 8 times [4] - Sales of sports equipment, including bicycles and skiing gear, saw a growth of over 10 times [4] Beauty and Personal Care - The demand for skincare products surged, with categories like moisturizers and face masks seeing sales growth of 2 times [5] - Over 50 beauty brands, including high-end names, reported sales increases of 10 times [5] Jewelry and Luxury Goods - Jewelry categories, including gold and diamond products, experienced sales growth of over 3 times [6] - Luxury brands, particularly in the down jacket and jewelry segments, saw sales increases of 5 times and 1.5 times respectively [7]

Core Insights - The pearl category is showing strong growth resilience in the jewelry market, which is experiencing an overall slowdown [1][2] - Despite concerns about a potential decline in pearl consumption, data indicates stable growth without signs of cooling [1] - The recent live-streaming event in collaboration with Ruan Shi Pearls achieved over 4 million views and set new category records [1] Consumer Trends - There is a significant trend towards younger consumers, shifting the perception of pearls from traditional "mother's style" to everyday accessories [1] - Male consumers are emerging as a new growth engine in the pearl market, with 27% of male buyers during this year's "Double 11" shopping festival, significantly higher than the industry average [1] Market Dynamics - The reverse growth of the pearl category highlights new consumer market logic, where traditional products with cultural and fashion appeal can still find new growth paths through targeted audience engagement and scene reconstruction [2]

Core Viewpoint - A significant pearl smuggling case has been uncovered by Beijing Customs, leading to the arrest of the main suspects, the Chen brothers, who were involved in a criminal gang that manipulated trade documents and funds to smuggle pearls valued at approximately 200 million RMB [1] Group 1: Smuggling Operation Details - The main suspects, Chen Moufeng and Chen Mouchuang, used a trading company as a cover to purchase pearls from overseas suppliers while creating false contracts and invoices to significantly lower customs declaration prices [1] - The criminal gang operated from 2021 to 2024, engaging in illegal foreign exchange transactions through underground money houses, which constitutes illegal business operations [1] Group 2: Regulatory Context - China, as a major pearl consumption market, has a strict regulatory system for pearl imports, which the smuggling activities severely disrupted [1] - The case highlights the ongoing challenges faced by customs authorities in combating smuggling and maintaining market order against the backdrop of high profit motives for illegal activities [1]

Core Insights - The article highlights the rise of Shantou, Guangdong, as a global hub for colored gemstones, with significant contributions to the industry from towns like Ketang and Meilong [3][4][8] - The upcoming "2025 China Shantou Colored Gemstone Industry Development Conference and the First Shantou International Jewelry Exhibition" is expected to mark a pivotal moment for the local industry, transitioning from manufacturing to brand building and standard setting [6][15][18] Industry Overview - The global colored gemstone market is experiencing steady growth, with an annual growth rate reflecting a shift from survival-based consumption to emotional and value-based consumption [8] - Shantou's colored gemstone industry has evolved from a decentralized processing model in the 1980s to a robust cluster development, with over 50,000 tons processed annually and a market value exceeding 5 billion yuan [4][9][11] Economic Impact - The colored gemstone industry in Shantou has become a significant driver for local economic development, contributing to rural revitalization and high-quality growth, with over 120,000 people employed in the sector [4][11][19] - The industry is projected to reach a scale of approximately 35 billion yuan by 2024, with e-commerce transactions surpassing 13 billion yuan [4][11][19] Infrastructure and Connectivity - Shantou is enhancing its transportation network, including the construction of new roads and the integration of high-speed rail, which facilitates better access for domestic and international businesses [19][21][22] - The city is also developing a multi-modal transport system to improve logistics for the colored gemstone industry, further supporting its growth [19][21] Future Prospects - The upcoming exhibition aims to attract top enterprises, designers, and institutions, fostering a vibrant ecosystem that includes logistics, certification, jewelry finance, and brand marketing [15][18] - The event will also introduce the "Gemports Index (GPI)" as a key reference for global colored gemstone raw material trading, further solidifying Shantou's position in the industry [16][18]

Core Insights - The 2025 China International Jewelry Exhibition will take place at the China International Exhibition Center in Beijing, showcasing the largest and highest-standard annual event in the domestic jewelry industry [1] - The exhibition will cover an area of 30,000 square meters, featuring over 1,200 quality jewelry enterprises from both domestic and international markets, and is expected to attract more than 100,000 visitors [1][3] - The event aims to integrate brand display, trade connections, innovation exchanges, cultural dissemination, and academic discussions into a comprehensive industry platform [1] Industry Overview - The exhibition will present a full range of products from the jewelry industry, including gold, jade, diamonds, colored gemstones, crystals, pearls, packaging, and equipment, aligning with new Chinese aesthetics and young consumer trends [3] - It will also integrate global core resource areas, showcasing diverse consumption scenarios and market potential within the jewelry sector [3] Cultural and Creative Empowerment - The exhibition focuses on "cultural and creative empowerment," featuring independent design exhibitions, jade carving showcases, and cultural IP exhibitions, merging traditional craftsmanship with contemporary aesthetics and technological innovation [5] - It aims to provide a platform for young designers and cultural enterprises, facilitating the transition of the jewelry industry from "manufacturing" to "creation" [5] Digital and Global Integration - The event emphasizes "global resource linkage and digital technology empowerment," promoting international trade cooperation, new product development, and the integration of online and offline consumption scenarios [7] - It aims to establish a model for industry expansion that combines cross-border resource integration with digital technology innovation, enhancing market connectivity and upgrading the industry ecosystem [7] Professional Engagement and Activities - The exhibition will host over ten events, including the annual meeting of the China Jewelry and Jade Association, brand evaluation information releases, and various forums, showcasing the development of the jewelry industry and facilitating business cooperation [7] - These activities are designed to provide a professional platform for trade connections and brand expansion [7] Consumer Safety and Engagement - To ensure a safe and transparent consumer environment, the exhibition will feature the National Gemstone Testing Center, offering free jewelry testing and professional consulting services [8] - The event promotes a rational consumption model of "identification before purchase," guiding market choices with scientific standards [9] - Attendees will have opportunities to receive various gifts and participate in hands-on jewelry-making experiences, enhancing engagement and enjoyment [9]