平台一体化
Search documents
圣湘生物:公司在国际市场突破传统“产品输出”模式,以“平台一体化、诊疗一体化”为核心引擎
Zheng Quan Ri Bao· 2026-02-06 13:38
Core Viewpoint - The company is transforming its international business model from traditional product export to an integrated platform approach, focusing on building a global health ecosystem through collaboration with local healthcare systems and public health institutions [2] Group 1: International Market Strategy - The company aims to upgrade its international business from "single-point cooperation" to "ecological collaboration" by leveraging a "platform integration and diagnostic integration" strategy [2] - In response to the high standards and specialization demands of the European market, the company is developing a tailored ecosystem model that includes "high-end diagnostics, customized services, and partner collaboration" [2] Group 2: Sales and Localization - The company's sales strategy primarily relies on distribution, supplemented by direct sales, utilizing local subsidiaries in countries like France and the UK to enhance market penetration [2] - The company is focused on building localized teams, regional service networks, and implementing benchmark projects to strengthen its international ecological construction [2]