Core Viewpoint - The Cultural and Tourism Bureau of Lijiang, Yunnan, has issued a letter requesting Xiaohongshu to strengthen its information review and monitoring in the wedding photography sector, citing inadequate responsibility and oversight leading to consumer misuse of the platform [1][2]. Group 1: Issues Raised - Xiaohongshu is accused of failing to fulfill its monitoring and management responsibilities, resulting in consumers posting false negative reviews and exposure posts, which threaten businesses with refund demands [1][2]. - The letter highlights that businesses have faced significant reputational damage and difficulties in appealing against false content, leading to widespread cancellations [1][2]. - As of December, businesses have incurred over 1 million yuan in refunds due to false negative posts, with indirect losses exceeding 5 million yuan [1][2]. Group 2: Company Response - Xiaohongshu's customer service stated that the platform encourages genuine and truthful experience sharing and is actively working to combat fabricated personal experiences and exaggerated false content [1][2]. - The platform has established multiple channels for reporting and addressing infringement, allowing businesses to report disputed content and submit evidence for review [1][2]. - A third-party source close to Xiaohongshu indicated that no violations have been found based on the leads provided by Lijiang, and further investigation will continue as more information becomes available [1][2].

本文来自微信公众号"大象新闻" 12月23日，古城区文化和旅游局公开发函喊话小红书，引发争议。 据丽江市古城区旅拍行业协会调查摸排，截止到12月，因不实"避雷帖"企业退订100余万元，间接损失超500万元。小红书客服表示：平台一直以来鼓励真 诚、真实的经验分享，持续治理虚构个人经历、夸大不实等违规内容。目前，平台设有多个受理举报及侵权的公开渠道，商家可以对存在争议的笔记内容 进行举报并提交证据材料，后续会有平台工作人员进行审核。若确认内容存在违规行为，平台会尽快处理。另有接近小红书的第三方人士表示：小红书目 前从丽江方面提供的线索里，暂未发现违规避雷贴，获得更多线索后会持续进行研判及回查。 此前报道 12月23日，云南丽江市古城区文化和旅游局公开发布《关于请小红书平台强化丽江市婚拍领域信息审核监管和监测的函》。 文件中提到，小红书在履行平台信息监测及管理方面的主体责任和审核义务不到位，导致大量消费者为达到其超合理诉求，在企业无过错责任情况下利用 平台发布不实避雷帖、曝光帖等内容，威胁企业退钱退款的情况，企业针对此类不实内容申诉难，造成大量企业商誉受到诋毁，退单退订大面积发生。 据丽江市古城区旅拍行业协会调查摸 ...