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贝壳:轻舟已过万重山
凤凰网财经· 2025-09-02 12:57
Core Viewpoint - The article emphasizes that Beike has successfully navigated the challenges of the real estate market through a long-term survival philosophy, focusing on building foundational capabilities and restoring industry trust, even during market adjustments [3][4]. Group 1: Market Dynamics - The Chinese real estate market is undergoing a "K-shaped recovery," characterized by significant differentiation between cities and even within the same city, marking the end of the previous era of uniform price increases [5]. - Beike's performance in Q2 2025 was notable, with a total transaction volume (GTV) of 878.7 billion yuan, a year-on-year increase of 4.7%, and net revenue of 26 billion yuan, up 11.3% [6][8]. Group 2: Business Model and Strategy - Beike's stock business has become a stable anchor, with Q2 GTV for existing homes reaching 583.5 billion yuan and net revenue of 6.7 billion yuan, showcasing its resilience during market fluctuations [10]. - The company has adopted a light-asset platform model, with 58,664 active stores and nearly 500,000 active agents by mid-2025, emphasizing efficiency through scientific management and AI tools [11][12]. - Beike's "One Body, Three Wings" strategy aims to create a comprehensive ecosystem covering the entire housing lifecycle, with significant contributions from home decoration, rental, and quality development services [13][15]. Group 3: Financial Performance and Capital Allocation - Beike has executed a stock buyback plan, repurchasing 2.5 billion USD worth of shares in Q2 2025, with a total buyback amount reaching 2.02 billion USD since the plan's initiation in September 2022, representing 10.3% of the total share capital [22][23]. - The increase in buyback authorization from 3 billion to 5 billion USD indicates a long-term capital allocation strategy, reflecting management's confidence in the company's value [25][26]. Group 4: Long-term Vision and Market Position - Beike's approach to transforming low-frequency real estate transactions into high-frequency interactions through a comprehensive service ecosystem has established a strong platform barrier, enhancing matching efficiency and user engagement [30]. - The company's long-termism philosophy is seen as a key factor in its ability to withstand market fluctuations and achieve sustained growth, providing valuable insights for other low-frequency industries [31].